UNIBANK AND THE ANALYSIS OF THE EXCURSIONCARD CUSTOMER DATABASE: A PRACTICAL APPLICATION OF STATISTICAL TECHNIQUES IN DATABASE MARKETING.
- Published in:
- Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 57, doi. 10.1002/(SICI)1520-6653(199822)12:3<57::AID-DIR6>3.0.CO;2-B
- By:
- Publication type:
- Article