When Is a Name only a Name? Descriptive Versus Suggestive Marks.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 1, p. 117, doi. 10.1177/009207030503300109
- By:
- Publication type:
- Article
Works matching DE "TY Inc."
Results: 2
1
2
Trademark Dilution: Beanie Babies® Battles.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 60
- By:
- Publication type:
- Article