Works matching DE "TIE-ins (Marketing)"

Results: 49

Segmentation Versus Integration: The Case of Non-Homogeneous Groups.

Published in:

Manchester School (1463-6786), 2004, v. 72, n. 1, p. 131, doi. 10.1111/j.1467-9957.2004.00384.x

By:

Spiegel, U.;
Templeman, J.

Publication type:

Article

Multilevel Social Dynamics Considerations for Project Management Decision Makers: Antecedents and Implications of Group Member Tie Development.

Published in:

Decision Sciences, 2010, v. 41, n. 3, p. 459, doi. 10.1111/j.1540-5915.2010.00277.x

By:

Bendoly, Elliot;
Thomas, Dominic;
Capra, Monica

Publication type:

Article

'What am I looking at, Mulder?'.

Published in:

Science Fiction Film & Television, 2013, v. 6, n. 1, p. 101, doi. 10.3828/sfftv.2013.9

By:

Pillai, Nicolas

Publication type:

Article

Response to the In Focus Dossier on the British Film Institute.

Published in:

Cinema Journal, 2009, v. 48, n. 3, p. 102, doi. 10.1353/cj.0.0108

By:

LOCKETT, ANDREW;
WHITE, ROB

Publication type:

Article

Playing Dress-Up: Digital Fashion and Gamic Extensions of Televisual Experience in Gossip Girl's Second Life.

Published in:

Cinema Journal, 2009, v. 48, n. 3, p. 116, doi. 10.1353/cj.0.0121

By:

STEIN, LOUISA

Publication type:

Article

A Neo-Chicago Perspective on the Law of Product Tying.

Published in:

American Business Law Journal, 2007, v. 44, n. 3, p. 521, doi. 10.1111/j.1744-1714.2007.00045.x

By:

Devlin, Alan

Publication type:

Article

TYING ARRANGEMENTS SHOULD BE PER SE LEGAL.

Published in:

American Business Law Journal, 1989, v. 26, n. 4, p. 625, doi. 10.1111/j.1744-1714.1988.tb01507.x

By:

Bays, Carson W.

Publication type:

Article

FRANCHISE TYING AGREEMENTS.

Published in:

American Business Law Journal, 1971, v. 9, n. 1, p. 91, doi. 10.1111/j.1744-1714.1971.tb00770.x

By:

Marinelli Jr., Arthur J.

Publication type:

Article

Siegel V. Chicken Delight: Continued Erosion of Defenses to Tying Arrangements.

Published in:

American Business Law Journal, 1971, v. 9, n. 1, p. 21, doi. 10.1111/j.1744-1714.1971.tb00764.x

By:

Erickson, Myron L.

Publication type:

Article

TYING CONSPIRACIES.

Published in:

William & Mary Law Review, 2007, v. 48, n. 6, p. 2247

By:

Leslie, Christopher R.

Publication type:

Article

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysi.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 246, doi. 10.1287/mksc.1120.0752

By:

Subramanian, Upender;
Raju, Jagmohan S.;
Zhang, Z. John

Publication type:

Article

Bundling as a Facilitating Device: A Reinterpretation of Leverage Theory .

Published in:

Economica, 1991, v. 58, n. 232, p. 491, doi. 10.2307/2554694

By:

Seidmann, Daniel J.

Publication type:

Article

Nonlinear Price Schedules and Tied Products.

Published in:

Economica, 1988, v. 55, n. 218, p. 219, doi. 10.2307/2554469

By:

Ormiston, Michael B.;
Phillips, Owen R.

Publication type:

Article

STILL TIED UP: ILLINOIS TOOL WORKS V. INDEPENDENT INK.

Published in:

Berkeley Technology Law Journal, 2007, v. 22, n. 1, p. 47

By:

Kakkar, Puneet V.

Publication type:

Article

The Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students.

Published in:

Asia Pacific Journal of Tourism Research, 2015, v. 20, n. 11, p. 1212, doi. 10.1080/10941665.2014.969285

By:

Liang, Austin Rong-Da;
Hsiao, Teng-Yuan;
Cheng, Chun-Hao

Publication type:

Article

Tying and bundling in the digital era.

Published in:

European Competition Journal, 2018, v. 14, n. 2/3, p. 342, doi. 10.1080/17441056.2018.1533360

By:

Holzweber, Stefan

Publication type:

Article

Media, mythology and morphogenesis: Aliens™.

Published in:

Convergence: The Journal of Research into New Media Technologies, 2011, v. 17, n. 1, p. 19, doi. 10.1177/1354856510383360

By:

Littau, Karin

Publication type:

Article

The Hidden History of Product Placement.

Published in:

Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 4, p. 575, doi. 10.1207/s15506878jobem5004_1

By:

Newell, Jay;
Salmon, Charles T.;
Chang, Susan

Publication type:

Article

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues.

Published in:

Journal of Advertising, 1994, v. 23, n. 4, p. 29, doi. 10.1080/00913367.1943.10673457

By:

Balasubramanian, Siva K.

Publication type:

Article

THE ROLE OF COST IN DETERMINING WHEN FIRMS OFFER BUNDLES.

Published in:

Journal of Industrial Economics, 2008, v. 56, n. 1, p. 143, doi. 10.1111/j.1467-6451.2008.00336.x

By:

Evans, David S.;
Salinger, Michael A.

Publication type:

Article

Tie-in contracts with downstream competition.

Published in:

Quantitative Marketing & Economics, 2018, v. 16, n. 1, p. 43, doi. 10.1007/s11129-017-9190-0

By:

Kolay, Sreya

Publication type:

Article

IOWA'S PROPERTY TAX SYSTEM AND THE AGRICULTURAL TIE: EFFECT ON LOCAL GOVERNMENT REVENUE GENERATION.

Published in:

Drake Journal of Agricultural Law, 2012, v. 17, n. 2, p. 449

By:

Hopkins, Brad

Publication type:

Article

Bestsellers in the British Book Industry 1998–2005.

Published in:

Publishing Research Quarterly, 2007, v. 23, n. 3, p. 210, doi. 10.1007/s12109-007-9013-3

By:

Feather, John;
Woodbridge, Hazel

Publication type:

Article

The Worth of Product Placement in Successful Films: An Event Study Analysis.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 44, doi. 10.1509/jmkg.73.4.044

By:

Wiles, Michael A;
Danielova, Anna

Publication type:

Article

4. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1992, v. 56, n. 2, p. 106

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability.

Published in:

Journal of Marketing, 1991, v. 55, n. 4, p. 63, doi. 10.1177/002224299105500405

By:

Mulhern, Francis J.;
Leone, Robert P.

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1984, v. 48, n. 3, p. 109

By:

Werner, Ray O.;
Scammon, Debra

Publication type:

Article

4.0 REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1984, v. 48, n. 2, p. 81

By:

Werner, Ray O.;
Scammon, Debra

Publication type:

Article

4.0 REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 109

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1969, v. 33, n. 4, p. 83

By:

Howard, Marshall C.

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1969, v. 33, n. 2, p. 77

By:

Werner, Ray O.;
Howard, Marshall C.

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1968, v. 32, n. 1, p. 73

By:

Werner, Ray O.

Publication type:

Article

VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1967, v. 31, n. 2, p. 67

By:

Craycraft, Joseph

Publication type:

Article

Retail Contracting and Organizational Form: Alternatives to Chain Affiliation in the Motel Industry.

Published in:

Journal of Economics & Management Strategy, 2004, v. 13, n. 4, p. 599, doi. 10.1111/j.1430-9134.2004.00024.x

By:

Mazzeo, Michael J.

Publication type:

Article

Bundles of Trouble: The Possibilities for a New Separate-Product Test in Technology Tying Cases.

Published in:

California Law Review, 2002, v. 90, n. 3, p. 903, doi. 10.2307/3481242

By:

Weinstein, Samuel Noah

Publication type:

Article

Some Observations on Tie-ins, the Single-Product Defense, Exclusive Dealing and Regulated Industries .

Published in:

California Law Review, 1972, v. 60, n. 6, p. 1557, doi. 10.2307/3479801

By:

Wheeler, Malcolm E.

Publication type:

Article

The Strict Maze of Media Tie-In Novels.

Published in:

Communication, Culture & Critique, 2009, v. 2, n. 4, p. 434, doi. 10.1111/j.1753-9137.2009.01047.x

By:

Clarke, M. J.

Publication type:

Article

Privatization of public goods.

Published in:

Public Choice, 1983, v. 41, n. 3, p. 435, doi. 10.1007/BF00141076

By:

Staaf, Robert J.

Publication type:

Article

'REALITY WORLDS' COLLIDE: FILM AND VIDEOGAMES AS PEDAGOGICAL TOOLS FOR THE CLASSICS.

Published in:

Akroterion, 2011, v. 56, p. 129

By:

Karam, B.;
Kirby-Hirst, M.

Publication type:

Article

16. MERCHANDISING.

Published in:

1960

By:

WRIGHT, JOHN S.;
FISK, GEORGE;
MERTES, JOHN E.;
CODNER, BERNARD;
REGAN, WILLIAM J.

Publication type:

Abstract

Screening MEF's Behind the Screens: Hollywood Goes Hypercommercial (2000).

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 237, doi. 10.1300/J057v10n01_20

By:

Galician, Mary-Lou

Publication type:

Article

Transmedia space battles: reference materials and miniatures wargames in 1970s Star Trek fandom.

Published in:

Science Fiction Film & Television, 2016, v. 9, n. 3, p. 325, doi. 10.3828/sfftv.2016.9.9

By:

Rehak, Bob

Publication type:

Article

Better nutrition for children, courtesy of Walt (Disney).

Published in:

Contemporary Pediatrics, 2006, v. 23, n. 11, p. 10

By:

Asch-Goodkin, Judith

Publication type:

Article

Two-period financial contracts with private information and costly state verification

Published in:

Quarterly Journal of Economics, 1992, v. 107, n. 3, p. 1113, doi. 10.2307/2118378

By:

Webb, David C.

Publication type:

Article

Fiction tie-ins and narrative intelligibility 1911-18.

Published in:

Film History, 1993, v. 5, n. 4, p. 489

By:

Singer, Ben

Publication type:

Article

Tie-Intertextuality, or, Intertextuality as Incorporation in the Tie-in Merchandise to Disney’s Alice in Wonderland (2010).

Published in:

Adaptation, 2014, v. 7, n. 2, p. 1, doi. 10.1093/adaptation/apu007

By:

Elliott, Kamilla

Publication type:

Article

A 'publicização' do consumo: um estudo das ações publicitárias inseridas nas telenovelas da Rede Globo por faixas de horário.

Published in:

Signo y Pensamiento, 2013, v. 32, n. 62, p. 150

By:

MARQUES CARRIÇO FERREIRA, RAQUEL;
OLIVEIRA SANTANA, DHIONE

Publication type:

Article

TYING ARRANGEMENTS AND RECIPROCITY: A LAWYER'S COMMENT ON PROFESSOR FERGUSON'S ANALYSIS.

Published in:

Law & Contemporary Problems, 1965, v. 30, n. 3, p. 581, doi. 10.2307/1190823

By:

BURRUS, BERNIE R.

Publication type:

Article

On Stability in Competition: Tying and Horizontal Product Differentiation.

Published in:

Review of Industrial Organization, 2007, v. 30, n. 1, p. 29, doi. 10.1007/s11151-007-9127-y

By:

Egli, Alain

Publication type:

Article