Works about TEST marketing

Results: 131

Some Empirical Contributions to Buyer Behavior Theory.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 3, p. 43, doi. 10.1086/208599

By:

Lehmann, Donald R.;
O'Brien, Terrence V.;
Farley, John U.;
Howard, John A.

Publication type:

Article

The Marketing Research Practices of Nigerian Companies: An Exploratory Study.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 81, doi. 10.1300/J156v03n01_05

By:

Osuagwu, Linus

Publication type:

Article

THE SECRETS OF A SUCCESSFUL TEST.

Published in:: Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 85
Publication type:: Article

THE ECONOMIC SELECTION OF SAMPLE SIZES FOR LIST TESTING.

Published in:

Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 5, doi. 10.1002/(SICI)1520-6653(199822)12:3<5::AID-DIR2>3.0.CO;2-9

By:

Pfeifer, Phillip E.

Publication type:

Article

Monitoring Infrequent Failures of High-volume Production Processes.

Published in:

Quality & Reliability Engineering International, 2005, v. 21, n. 5, p. 521, doi. 10.1002/qre.738

By:

Di Bucchianico, A.;
Mooiweer, G. D.;
Moonen, E. J. G.

Publication type:

Article

A Better Statistical Method for A/B Testing in Marketing Campaigns.

Published in:

Marketing Bulletin, 2006, v. 17, p. 1

By:

Burk, Scott

Publication type:

Article

A BAYESIAN APPROACH TO TEST MARKET SELECTION.

Published in:

Management Science, 1981, v. 27, n. 12, p. 1351, doi. 10.1287/mnsc.27.12.1351

By:

Rao, Vithala R.;
Winter, Frederick W.

Publication type:

Article

OPTIMAL CONSTRUCTION OF EXPERIMENTAL CLUSTERS.

Published in:

Management Science, 1979, v. 25, n. 2, p. 182, doi. 10.1287/mnsc.25.2.182

By:

Murphy, Richard A.;
Tatham, Ronald L.

Publication type:

Article

FREE FOR ALL.

Published in:

1967

By:

Howard, Ronald A.;
Weiser, Herbert J.;
Shuchman, Abe;
Tobey, Harry

Publication type:

Letter

CLUSTER ANALYSIS IN TEST MARKET SELECTION.

Published in:

Management Science, 1967, v. 13, n. 8, p. B-387, doi. 10.1287/mnsc.13.8.B387

By:

Green, Paul E.;
Frank, Ronald E.;
Robinson, Patrick J.

Publication type:

Article

A MODEL FOR TESTING TECHNOSTRESS IN THE ONLINE EDUCATION ENVIRONMENT: AN EXPLORATORY STUDY.

Published in:

Issues in Information Systems, 2014, v. 15, n. 2, p. 214

By:

Booker, Queen Ester;
Rebman Jr, Carl M.;
Kitchens, Fred L.

Publication type:

Article

TESTING GOOD SECURITIES DISCLOSURE: TALES OF THE REASONABLE INVESTOR.

Published in:

Monash University Law Review, 2012, v. 38, n. 2, p. 25

By:

DUFFY, MICHAEL J.

Publication type:

Article

Attitude Formation from Product Trial: Distinct Roles of Cognition and Affect for Hedonic and Functional Products.

Published in:

Psychology & Marketing, 1999, v. 16, n. 1, p. 35, doi. 10.1002/(SICI)1520-6793(199901)16:1<35::AID-MAR3>3.0.CO;2-U

By:

Kempf, DeAnna S.

Publication type:

Article

Test Marketing New Food Products Using a Multitrial Nonhypothetical Experimental Auction.

Published in:

Psychology & Marketing, 1996, v. 13, n. 4, p. 365, doi. 10.1002/(SICI)1520-6793(199607)13:4<363::AID-MAR3>3.0.CO;2-8

By:

Hayes, Dermot J.;
Shogren, Jason F.;
Fox, John A.;
Kliebenstein, James B.

Publication type:

Article

A Market Test for Ethnic Discrimination in the National Hockey League: A Game-Level Panel Data Approach.

Published in:

Journal of Sports Economics, 2015, v. 16, n. 5, p. 460, doi. 10.1177/1527002513502490

By:

Mongeon, Kevin

Publication type:

Article

A Standard setter's framework for selecting between fair value and historical cost measurement attributes: a basis for discussion of 'Does fair value accounting for nonfinancial assets pass the market test?'.

Published in:

Review of Accounting Studies, 2013, v. 18, n. 3, p. 776, doi. 10.1007/s11142-013-9238-7

By:

Linsmeier, Thomas

Publication type:

Article

Does fair value accounting for non-financial assets pass the market test?

Published in:

Review of Accounting Studies, 2013, v. 18, n. 3, p. 734, doi. 10.1007/s11142-013-9232-0

By:

Christensen, Hans;
Nikolaev, Valeri

Publication type:

Article

COMPETITIVE TENDERING POLICIES IN THE PUBLIC AND PRIVATE SECTORS.

Published in:

Australian Journal of Public Administration, 1993, v. 52, n. 4, p. 401

By:

Domberger, S.;
Hensher, D.;
Wedde, S.

Publication type:

Article

Multinational Clinical Trials.

Published in:

Applied Clinical Trials, 2003, v. 12, n. 9, p. 24

By:

Stober, Mary

Publication type:

Article

A Market Test for Ethnic Discrimination in Major League Soccer.

Published in:

International Journal of Sport Finance, 2019, v. 14, n. 1, p. 24, doi. 10.32731/IJSF.141.022019.02

By:

Kerr, Craig

Publication type:

Article

The role of social innovation in criminal justice reform and the risk posed by proposed reforms in England and Wales.

Published in:

Criminology & Criminal Justice: An International Journal, 2015, v. 15, n. 1, p. 63, doi. 10.1177/1748895813511832

By:

Fox, Chris;
Grimm, Robert

Publication type:

Article

Competing for Quality--a Manager's Guide to Market Testing.

Published in:

1994

By:

Jones, Gareth

Publication type:

Book Review

Contracting-Out and Market-Testing in the UK Defence Sector: Theory, Evidence and Issues.

Published in:

Public Money & Management, 1993, v. 13, n. 1, p. 55, doi. 10.1080/09540969309387750

By:

Uttley, Matthew

Publication type:

Article

UNDERSTANDING THE RELATIONSHIPS BETWEEN FUNCTIONAL, SYMBOLIC, AND EXPERIENTIAL BRAND BELIEFS, PRODUCT EXPERIENTIAL ATTRIBUTES, AND PRODUCT SCHEMA ADVERTISING-TRIAL INTERACTIONS REVISITED.

Published in:

Journal of Marketing Theory & Practice, 2007, v. 15, n. 3, p. 219, doi. 10.2753/MTP1069-6679150303

By:

Orth, Ulrich R.;
de Marchi, Renata

Publication type:

Article

THE MARKET PRICE OF RISK, SIZE OF MARKET AND INVESTOR'S RISK AVERSION: A REPLY.

Published in:

Review of Economics & Statistics, 1972, v. 54, n. 2, p. 206, doi. 10.2307/1926286

By:

Lintner, John

Publication type:

Article

EU Merger Control: From Separate Jurisdictional Zones to a More Cooperative Architecture-A Possible Way Forward?

Published in:

Liverpool Law Review, 2013, v. 34, n. 2, p. 105, doi. 10.1007/s10991-013-9131-2

By:

Davison, Leigh

Publication type:

Article

TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.

Published in:

Marketing Science, 1989, v. 8, n. 3, p. 281, doi. 10.1287/mksc.8.3.281

By:

Givon, Moshe

Publication type:

Article

The Computer Goes to Market.

Published in:

Management Review, 1966, v. 55, n. 11, p. 14

By:

Taylor, Thayer C.

Publication type:

Article

Market Testing--and Pretesting.

Published in:

Management Review, 1965, v. 54, n. 11, p. 18

By:

Ford, Kenneth

Publication type:

Article

Test Marketing on Trial.

Published in:: Management Review, 1965, v. 54, n. 1, p. 26
Publication type:: Article

Effects of Information Format and Similarity Among Alternatives on Consumer Choice Processes.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 239, doi. 10.1177/0092070393213007

By:

Cooper-Martin, Elizabeth

Publication type:

Article

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 196, doi. 10.1080/00913367.2013.775794

By:

Kinard, BrianR.;
Hartman, KatherineB.

Publication type:

Article

DEMON: A Management Model for Marketing New Products.

Published in:

California Management Review, 1968, v. 11, n. 1, p. 31, doi. 10.2307/41164141

By:

Charnes, A.;
Cooper, W. W.;
Devoe, J. K.;
Learner, D. B.

Publication type:

Article

The conundrum of patents and market testing: Pitfalls aplenty.

Published in:

Business Forum, 1994, v. 19, n. 3/4, p. 36

By:

Silverstein, David

Publication type:

Article

Impact of the customer demand on order fulfilment strategies based on floating decoupling point: a simulation analysis.

Published in:

International Journal of Production Research, 2016, v. 54, n. 24, p. 7359, doi. 10.1080/00207543.2016.1186295

By:

Calle, Marcos;
González-R, Pedro L.;
Pierreval, Henri

Publication type:

Article

The Influence of Consumer Price Information on Retail Pricing and Consumer Behavior: Reply.

Published in:

American Journal of Agricultural Economics, 1980, v. 62, n. 2, p. 267, doi. 10.2307/1239699

By:

Devine, D.G.;
Marion, B.W.

Publication type:

Article

A permutation testing framework to compare groups of brain networks.

Published in:

Frontiers in Computational Neuroscience, 2013, p. 1, doi. 10.3389/fncom.2013.00171

By:

Simpson, Sean L.;
Lyday, Robert G.;
Hayasaka, Satoru;
Marsh, Anthony P.;
Laurienti, Paul J.

Publication type:

Article

Engaging marketing management.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 955, doi. 10.1080/0267257X.2012.700202

By:

Tadajewski, Mark;
Hewer, Paul

Publication type:

Article

A framework for optimising the cost and performance of concept testing.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 1000, doi. 10.1080/0267257X.2011.615336

By:

Peng, Ling;
Li, Chunyu;
Wan, Xiang

Publication type:

Article

A MARKET TEST FOR BAYH-DOLE PATENTS.

Published in:

Cornell Law Review, 2017, v. 102, n. 2, p. 271

By:

Ayres, Ian;
Ouellette, Lisa Larrimore

Publication type:

Article

PRESENTATION ORDER EFFECTS IN PRODUCT TASTE TESTS.

Published in:

Journal of Psychology, 1980, v. 105, n. 1, p. 107, doi. 10.1080/00223980.1980.9915138

By:

Dean, Michael L.

Publication type:

Article

Speculation Duopoly With Agreement to Disagree: Can Overconfidence Survive the Market Test?

Published in:

Journal of Finance (Wiley-Blackwell), 1997, v. 52, n. 5, p. 2073, doi. 10.1111/j.1540-6261.1997.tb02751.x

By:

KYLE, ALBERT S.;
WANG, F. ALBERT

Publication type:

Article

Robin Hood Under the Hood: Wealth-Based Discrimination in Illicit Customer Help.

Published in:

Organization Science, 2010, v. 21, n. 6, p. 1176, doi. 10.1287/orsc.1090.0498

By:

Gino, Francesca;
Pierce, Lamar

Publication type:

Article

Sensatex Begins Beta Testing of Shirt to Monitor Human Vital Signs.

Published in:: AATCC Review, 2006, v. 6, n. 6, p. 6
Publication type:: Article

Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data.

Published in:

Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 130, doi. 10.2307/3152070

By:

Bockenholt, Ulf;
Dillon, William R.

Publication type:

Article

Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 397, doi. 10.2307/3172951

By:

Tashchian, Armen;
White, J. Dennis;
Sukgoo Pak

Publication type:

Article

Growth Curve Analysis in Marketing: Method and Application.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 391, doi. 10.2307/3172950

By:

Lessne, Greg J.;
Hanumara, R. Choudary

Publication type:

Article

A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 363, doi. 10.2307/3172947

By:

Chatterjee, Rabikar;
Eliashberg, Jehoshua;
Gatignon, Hubert;
Lodish, Leonard M.

Publication type:

Article

Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 29, doi. 10.2307/3151751

By:

Kamins, Michael A.;
Assael, Henry

Publication type:

Article

Combining Tests of Significance in Test Marketing Research Experiments.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 118, doi. 10.2307/3151799

By:

Dutka, Solomon

Publication type:

Article