Works matching DE "TEST marketing"

Results: 131

THE MARKET PRICE OF RISK, SIZE OF MARKET AND INVESTOR'S RISK AVERSION: A REPLY.

Published in:

Review of Economics & Statistics, 1972, v. 54, n. 2, p. 206, doi. 10.2307/1926286

By:

Lintner, John

Publication type:

Article

Experimental design.

Published in:

Marketing Research, 1997, v. 9, n. 3, p. 39

By:

Wyner, Gordon A.

Publication type:

Article

The product portfolio.

Published in:

Marketing Research, 1996, v. 8, n. 4, p. 44

By:

Wyner, Gordon A.

Publication type:

Article

Advancing concept research.

Published in:

Marketing Research, 1995, v. 7, n. 2, p. 42

By:

Gold, Laurence N.

Publication type:

Article

Improving validation: Process vs. product.

Published in:

Marketing Research, 1995, v. 7, n. 1, p. 48

By:

Gershowitz, Howard

Publication type:

Article

Choosing simulated test marketing systems.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 14

By:

Prince, Melvin

Publication type:

Article

Brand Equity Measures: Some Recent Advances.

Published in:

Marketing Research, 1991, v. 3, n. 4, p. 70

By:

Winters, Lewis C.

Publication type:

Article

How Marketing Researchers Can Harness the Power of Brand Equity.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 30

By:

Chay, Richard F.

Publication type:

Article

Pricing Research: Pre-Test-Market Alternatives.

Published in:

Marketing Research, 1990, v. 2, n. 2, p. 73

By:

Winters, Lewis C.

Publication type:

Article

The Computer Goes to Market.

Published in:

Management Review, 1966, v. 55, n. 11, p. 14

By:

Taylor, Thayer C.

Publication type:

Article

Market Testing--and Pretesting.

Published in:

Management Review, 1965, v. 54, n. 11, p. 18

By:

Ford, Kenneth

Publication type:

Article

Test Marketing on Trial.

Published in:: Management Review, 1965, v. 54, n. 1, p. 26
Publication type:: Article

Consultant Scores with Mathematical Modeling.

Published in:

Financial Executive, 2006, v. 22, n. 3, p. 10

By:

Marshall, Jeffrey

Publication type:

Article

Impact of the customer demand on order fulfilment strategies based on floating decoupling point: a simulation analysis.

Published in:

International Journal of Production Research, 2016, v. 54, n. 24, p. 7359, doi. 10.1080/00207543.2016.1186295

By:

Calle, Marcos;
González-R, Pedro L.;
Pierreval, Henri

Publication type:

Article

Welding defect pattern recognition in TOFD signals Part 1. Linear classifiers.

Published in:

Insight: Non-Destructive Testing & Condition Monitoring, 2005, v. 47, n. 12, p. 777, doi. 10.1784/insi.2005.47.12.777

By:

de Moura, E P;
Siqueira, M H S;
da Silva, R R;
Rebello, J M A;
Calôba, L P

Publication type:

Article

公立図書館におけるレファレンスサービスの意義の再検討.

Published in:

Library & Information Science (03734447), 2011, n. 66, p. 153

By:

Watanabe, Tadashi

Publication type:

Article

Generalizing the DS-Methods for Testing Non-Deterministic FSMs.

Published in:

Computer Journal, 2015, v. 58, n. 7, p. 1656, doi. 10.1093/comjnl/bxu113

By:

PETRENKO, ALEXANDRE;
SIMAO, ADENILSO

Publication type:

Article

Contracting-Out and Market-Testing in the UK Defence Sector: Theory, Evidence and Issues.

Published in:

Public Money & Management, 1993, v. 13, n. 1, p. 55, doi. 10.1080/09540969309387750

By:

Uttley, Matthew

Publication type:

Article

UNDERSTANDING THE RELATIONSHIPS BETWEEN FUNCTIONAL, SYMBOLIC, AND EXPERIENTIAL BRAND BELIEFS, PRODUCT EXPERIENTIAL ATTRIBUTES, AND PRODUCT SCHEMA ADVERTISING-TRIAL INTERACTIONS REVISITED.

Published in:

Journal of Marketing Theory & Practice, 2007, v. 15, n. 3, p. 219, doi. 10.2753/MTP1069-6679150303

By:

Orth, Ulrich R.;
de Marchi, Renata

Publication type:

Article

A MARKET TEST FOR BAYH-DOLE PATENTS.

Published in:

Cornell Law Review, 2017, v. 102, n. 2, p. 271

By:

Ayres, Ian;
Ouellette, Lisa Larrimore

Publication type:

Article

Sensatex Begins Beta Testing of Shirt to Monitor Human Vital Signs.

Published in:: AATCC Review, 2006, v. 6, n. 6, p. 6
Publication type:: Article

A Market Test for Ethnic Discrimination in the National Hockey League: A Game-Level Panel Data Approach.

Published in:

Journal of Sports Economics, 2015, v. 16, n. 5, p. 460, doi. 10.1177/1527002513502490

By:

Mongeon, Kevin

Publication type:

Article

The Influence of Consumer Price Information on Retail Pricing and Consumer Behavior: Reply.

Published in:

American Journal of Agricultural Economics, 1980, v. 62, n. 2, p. 267, doi. 10.2307/1239699

By:

Devine, D.G.;
Marion, B.W.

Publication type:

Article

A Top-down Approach to Stress-testing Banks.

Published in:

Journal of Financial Services Research, 2016, v. 49, n. 2/3, p. 229, doi. 10.1007/s10693-015-0228-8

By:

Kapinos, Pavel;
Mitnik, Oscar

Publication type:

Article

OPTIMAL CONSTRUCTION OF EXPERIMENTAL CLUSTERS.

Published in:

Management Science, 1979, v. 25, n. 2, p. 182, doi. 10.1287/mnsc.25.2.182

By:

Murphy, Richard A.;
Tatham, Ronald L.

Publication type:

Article

FREE FOR ALL.

Published in:

1967

By:

Howard, Ronald A.;
Weiser, Herbert J.;
Shuchman, Abe;
Tobey, Harry

Publication type:

Letter

CLUSTER ANALYSIS IN TEST MARKET SELECTION.

Published in:

Management Science, 1967, v. 13, n. 8, p. B-387, doi. 10.1287/mnsc.13.8.B387

By:

Green, Paul E.;
Frank, Ronald E.;
Robinson, Patrick J.

Publication type:

Article

FAT CONTENT LABELS INFLUENCE ACCEPTABILITY RATINGS.

Published in:

Journal of Family & Consumer Sciences, 2001, v. 93, n. 5, p. 54

By:

Lindsay, Jam K.;
Hunt, Alice E.;
Ryan, Cass;
Tolman, Nancy M.

Publication type:

Article

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues.

Published in:

Journal of Consumer Research, 2008, v. 34, n. 6, p. 807, doi. 10.1086/523286

By:

Krishna, Aradhna;
Morrin, Maureen

Publication type:

Article

Some Empirical Contributions to Buyer Behavior Theory.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 3, p. 43, doi. 10.1086/208599

By:

Lehmann, Donald R.;
O'Brien, Terrence V.;
Farley, John U.;
Howard, John A.

Publication type:

Article

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 196, doi. 10.1080/00913367.2013.775794

By:

Kinard, BrianR.;
Hartman, KatherineB.

Publication type:

Article

A Practical Approach for Quality-Driven Inspections.

Published in:

IEEE Software, 2007, v. 24, n. 2, p. 79, doi. 10.1109/MS.2007.31

By:

Danger, Christian;
Shull, Forrest

Publication type:

Article

Speculation Duopoly With Agreement to Disagree: Can Overconfidence Survive the Market Test?

Published in:

Journal of Finance (Wiley-Blackwell), 1997, v. 52, n. 5, p. 2073, doi. 10.1111/j.1540-6261.1997.tb02751.x

By:

KYLE, ALBERT S.;
WANG, F. ALBERT

Publication type:

Article

Engaging marketing management.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 955, doi. 10.1080/0267257X.2012.700202

By:

Tadajewski, Mark;
Hewer, Paul

Publication type:

Article

A framework for optimising the cost and performance of concept testing.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 1000, doi. 10.1080/0267257X.2011.615336

By:

Peng, Ling;
Li, Chunyu;
Wan, Xiang

Publication type:

Article

'What Counts is What Works'? Constructing Evaluations Of Market Mechanisms.

Published in:

Public Administration, 2001, v. 79, n. 1, p. 89, doi. 10.1111/1467-9299.00247

By:

Newman, Janet

Publication type:

Article

EU Merger Control: From Separate Jurisdictional Zones to a More Cooperative Architecture-A Possible Way Forward?

Published in:

Liverpool Law Review, 2013, v. 34, n. 2, p. 105, doi. 10.1007/s10991-013-9131-2

By:

Davison, Leigh

Publication type:

Article

Self-Audits, Penalties, and Taxpayer Compliance .

Published in:

Journal of the American Taxation Association, 1994, v. 16, n. 2, p. 63

By:

Hemmer, Thomas;
Stinson, Christopher H.;
Vaysman, Igor

Publication type:

Article

The conundrum of patents and market testing: Pitfalls aplenty.

Published in:

Business Forum, 1994, v. 19, n. 3/4, p. 36

By:

Silverstein, David

Publication type:

Article

A COMPOSITE MCI MODEL FOR INTEGRATING ATTRIBUTE AND IMPORTANCE INFORMATION.

Published in:

Advances in Consumer Research, 1984, v. 11, n. 1, p. 109

By:

Cooper, Lee G.;
Finkbeiner, Carl T.

Publication type:

Article

The Marketing Research Practices of Nigerian Companies: An Exploratory Study.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 81, doi. 10.1300/J156v03n01_05

By:

Osuagwu, Linus

Publication type:

Article

Robin Hood Under the Hood: Wealth-Based Discrimination in Illicit Customer Help.

Published in:

Organization Science, 2010, v. 21, n. 6, p. 1176, doi. 10.1287/orsc.1090.0498

By:

Gino, Francesca;
Pierce, Lamar

Publication type:

Article

Competing for Quality--a Manager's Guide to Market Testing.

Published in:

1994

By:

Jones, Gareth

Publication type:

Book Review

TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.

Published in:

Marketing Science, 1989, v. 8, n. 3, p. 281, doi. 10.1287/mksc.8.3.281

By:

Givon, Moshe

Publication type:

Article

A BAYESIAN APPROACH TO TEST MARKET SELECTION.

Published in:

Management Science, 1981, v. 27, n. 12, p. 1351, doi. 10.1287/mnsc.27.12.1351

By:

Rao, Vithala R.;
Winter, Frederick W.

Publication type:

Article

Effects of Information Format and Similarity Among Alternatives on Consumer Choice Processes.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 239, doi. 10.1177/0092070393213007

By:

Cooper-Martin, Elizabeth

Publication type:

Article

Multinational Clinical Trials.

Published in:

Applied Clinical Trials, 2003, v. 12, n. 9, p. 24

By:

Stober, Mary

Publication type:

Article

A Market Test for Ethnic Discrimination in Major League Soccer.

Published in:

International Journal of Sport Finance, 2019, v. 14, n. 1, p. 24, doi. 10.32731/IJSF.141.022019.02

By:

Kerr, Craig

Publication type:

Article

Managing What Consumers Learn from Experience.

Published in:

Journal of Marketing, 1989, v. 53, n. 2, p. 1, doi. 10.1177/002224298905300201

By:

Hoch, Stephen J.;
Deighton, John

Publication type:

Article

New Product Models for Test Market Data.

Published in:

Journal of Marketing, 1983, v. 47, n. 1, p. 11, doi. 10.1177/002224298304700102

By:

Narasimhan, Chakravarthi;
Sen, Subrata K.

Publication type:

Article