Works matching DE "TELEVISION advertising effectiveness"
Results: 18
Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 1, p. 104, doi. 10.1086/668889
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- Publication type:
- Article
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects.
- Published in:
- Journal of Advertising, 2017, v. 46, n. 4, p. 487, doi. 10.1080/00913367.2017.1392911
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- Publication type:
- Article
How Related Multiscreening Could Positively Affect Advertising Outcomes.
- Published in:
- Journal of Advertising, 2017, v. 46, n. 4, p. 455, doi. 10.1080/00913367.2017.1372233
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- Publication type:
- Article
PROGRAM-INVOLVEMENT EFFECTS ON COMMERCIAL ATTENTION AND RECALL OF SUCCESSIVE AND EMBEDDED ADVERTISING.
- Published in:
- Journal of Advertising, 2012, v. 41, n. 2, p. 25, doi. 10.2753/JOA0091-3367410202
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- Publication type:
- Article
Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs.
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- Psychology & Marketing, 2015, v. 32, n. 8, p. 795, doi. 10.1002/mar.20819
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- Publication type:
- Article
Medicalization and Teen Girls' Bodies in the Gardasil Cervical Cancer Vaccine Campaign.
- Published in:
- Feminist Media Studies, 2012, v. 12, n. 2, p. 281, doi. 10.1080/14680777.2011.597106
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- Publication type:
- Article
An Alcohol Message Beneath the Surface of ER : How Implicit Memory Influences Viewers’ Health Attitudes and Intentions Using Entertainment-Education.
- Published in:
- Journal of Health Communication, 2014, v. 19, n. 8, p. 876, doi. 10.1080/10810730.2013.837556
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- Publication type:
- Article
Emotional Expressions in Antismoking Television Advertisements: Consequences of Anger and Sadness Framing on Pathways to Persuasion.
- Published in:
- Journal of Health Communication, 2014, v. 19, n. 6, p. 692, doi. 10.1080/10810730.2013.837550
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- Publication type:
- Article
Some Interesting Findings about Super Bowl Advertising.
- Published in:
- 2016
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- Publication type:
- Editorial
Do new forms of television advertising occasion better recall than traditional advertising spots?
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 2, p. 281, doi. 10.2501/IJA-32-2-281-300
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- Publication type:
- Article
Advertising creativity and repetition.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231
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- Publication type:
- Article
What if We Randomize the Governor's Schedule? Evidence on Campaign Appearance Effects From a Texas Field Experiment.
- Published in:
- Political Communication, 2012, v. 29, n. 2, p. 137, doi. 10.1080/10584609.2012.671231
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- Publication type:
- Article
Separation by Television Program: Understanding the Targeting of Political Advertising in Presidential Elections.
- Published in:
- Political Communication, 2012, v. 29, n. 1, p. 1, doi. 10.1080/10584609.2011.619509
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- Publication type:
- Article
Campaign Advertising and the Stimulation and Activation of the Authoritarian Personality.
- Published in:
- Political Communication, 2012, v. 29, n. 1, p. 24, doi. 10.1080/10584609.2011.616874
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- Publication type:
- Article
CONTENT ANALYSIS OF CHILDREN BASED FOOD AND BEVERAGES ADVERTISEMENTS.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 7, p. 14
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- Publication type:
- Article
Why Do Smokers Talk About Antismoking Campaigns? Predictors of the Occurrence and Content of Campaign-Generated Conversations.
- Published in:
- Health Communication, 2017, v. 32, n. 12, p. 1539, doi. 10.1080/10410236.2016.1239301
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- Publication type:
- Article
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 268, doi. 10.1007/s11747-016-0484-7
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- Publication type:
- Article
How to mix brand placements in television programmes to maximise effectiveness.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 649, doi. 10.2501/IJMR-2016-022
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- Publication type:
- Article