Works about TELEVISION advertising

Results: 2404

Fifty Years of Super Bowl Commercials, Thirty-Two Years of Spectacular Consumption.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 46, doi. 10.1080/09523367.2017.1336162

By:

McAllister, Matthew P.;
Galindo-Ramirez, Elysia

Publication type:

Article

Fair's Unfair: Simulations of Consumption and Career in Indian Advertising.

Published in:

International Journal of the History of Sport, 2008, v. 25, n. 12, p. 1628, doi. 10.1080/09523360802327467

By:

Datta, Anisha

Publication type:

Article

"A Semiotic Paradox: Scientific Language in the Narrative of TV Advertisement".

Published in:

CLCWeb: Comparative Literature & Culture: A Web Journal, 2022, v. 24, n. 5, p. 1, doi. 10.7771/1481-4374.3299

By:

De Prada Vicente, Maria Jesus

Publication type:

Article

Governmental Discourses in Advertising on Iran's State Television.

Published in:

CLCWeb: Comparative Literature & Culture: A Web Journal, 2017, v. 19, n. 3, p. 1, doi. 10.7771/1481-4374.2873

By:

GHANDEHARION, Azra;
YAZDANJOO, Morteza

Publication type:

Article

Race and Gender Representations in Advertising in Cable Cartoon Programming.

Published in:

CLCWeb: Comparative Literature & Culture: A Web Journal, 2008, v. 10, n. 2, p. 1, doi. 10.7771/1481-4374.1356

By:

Merskin, Debra L.

Publication type:

Article

Mental Models of Communication and Television Advertising.

Published in:

CLCWeb: Comparative Literature & Culture: A Web Journal, 2005, v. 7, n. 4, p. 1, doi. 10.7771/1481-4374.1283

By:

Nothnagel, Detlev;
Vera Aguirre, Gilda

Publication type:

Article

The potential health impact of restricting less-healthy food and beverage advertising on UK television between 05.30 and 21.00 hours: A modelling study.

Published in:

2020

By:

Mytton, Oliver T.;
Boyland, Emma;
Adams, Jean;
Collins, Brendan;
O'Connell, Martin;
Russell, Simon J.;
Smith, Kate;
Stroud, Rebekah;
Viner, Russell M.;
Cobiac, Linda J.

Publication type:

journal article

Violence in Television Advertising: Content Analysis and Audience Attitudes.

Published in:

Atlantic Journal of Communication, 2011, v. 19, n. 2, p. 97, doi. 10.1080/15456870.2011.561170

By:

Hetsroni, Amir

Publication type:

Article

Presidential Priming: Incumbent and Challenger Advertising.

Published in:

Atlantic Journal of Communication, 2004, v. 12, n. 4, p. 200, doi. 10.1207/s15456889ajc1204_2

By:

Boyle, Thomas P.

Publication type:

Article

The Multiple Meanings of Television Advertising.

Published in:

Society, 1988, v. 25, n. 4, p. 76, doi. 10.1007/BF02695729

By:

Bogart, Leo

Publication type:

Article

Sex, Teenagers and Television.

Published in:: Society, 1987, v. 24, n. 6, p. 3
Publication type:: Article

Campaign Commercials.

Published in:

Society, 1985, v. 22, n. 4, p. 45, doi. 10.1007/BF02701913

By:

Devlin, L. Patrick

Publication type:

Article

Talking Text and Talking Back: “My BFF Jill” from Boob Tube to YouTube.

Published in:

Journal of Computer-Mediated Communication, 2009, v. 14, n. 4, p. 1050, doi. 10.1111/j.1083-6101.2009.01481.x

By:

Jones, Graham M.;
Schieffelin, Bambi B.

Publication type:

Article

Between independence and autonomous adaptation: The Europeanization of television regulation in non-EU member states.

Published in:: Communications: The European Journal of Communication Research, 2012, v. 37, n. 4, p. 393, doi. 10.1515/commun-2012-0022
Publication type:: Article

SELLING TECHNOLOGY: ADVERTISING FILMS AND THE AMERICAN CORPORATION 1900-1920.

Published in:

Film & History (03603695), 1981, v. 11, n. 3, p. 49, doi. 10.1353/flm.1981.a402951

By:

Corn, Joseph

Publication type:

Article

Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 448, doi. 10.1002/mar.20999

By:

Stathopoulou, Anastasia;
Borel, Laurence;
Christodoulides, George;
West, Douglas

Publication type:

Article

Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 214, doi. 10.1002/mar.20688

By:

Boerman, Sophie C.;
Reijmersdal, Eva A.;
Neijens, Peter C.

Publication type:

Article

Children's understanding of television advertising: A grounded theory approach.

Published in:

Psychology & Marketing, 2010, v. 27, n. 4, p. 299, doi. 10.1002/mar.20333

By:

Andronikidis, Andreas I.;
Lambrianidou, Maria

Publication type:

Article

Effects of television brand placement on brand image.

Published in:

Psychology & Marketing, 2007, v. 24, n. 5, p. 403, doi. 10.1002/mar.20166

By:

van Reijmersdal, Eva A.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

Socio-economic differences in exposure to television food advertisements in the UK: a cross-sectional study of advertisements broadcast in one television region.

Published in:

Public Health Nutrition, 2012, v. 15, n. 3, p. 487, doi. 10.1017/S1368980011001686

By:

Adams, Jean;
Tyrrell, Rachel;
Adamson, Ashley J;
White, Martin

Publication type:

Article

‘Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines.

Published in:

Public Health Nutrition, 2010, v. 13, n. 12, p. 2111, doi. 10.1017/S1368980010000455

By:

Jones, Sandra C;
Mannino, Nadia;
Green, Julia

Publication type:

Article

Association between commercial television exposure and fast-food consumption among adults.

Published in:: Public Health Nutrition, 2009, v. 12, n. 1, p. 105, doi. 10.1017/S1368980008002012
Publication type:: Article

Television advertising and children: lessons from policy development.

Published in:: Public Health Nutrition, 2006, v. 9, n. 5, p. 596, doi. 10.1079/PHN2005879
Publication type:: Article

COMPETITION IN THE MEDIA AND ADVERTISING MARKETS.

Published in:

Manchester School (1463-6786), 2006, v. 74, n. 1, p. 1, doi. 10.1111/j.1467-9957.2006.00479.x

By:

GABSZEWICZ, JEAN J.;
LAUSSEL, DIDIER;
SONNAC, NATHALIE

Publication type:

Article

Da'wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements.

Published in:

Humaniora (0852-0801), 2022, v. 34, n. 1, p. 51, doi. 10.22146/jh.69678

By:

Santoso, Rahmania;
Prianti, Desi Dwi

Publication type:

Article

Network competition and the timing of commercials.

Published in:

Management Science, 1998, v. 44, n. 3, p. 370, doi. 10.1287/mnsc.44.3.370

By:

Epstein, Gil S.

Publication type:

Article

THE ABILITY OF NASH'S THEORY OF COOPERATIVE GAMES TO PREDICT THE OUTCOMES OF BUYER-SELLER NEGOTIATIONS: A DYAD-LEVEL TEST.

Published in:

Management Science, 1986, v. 32, n. 4, p. 480, doi. 10.1287/mnsc.32.4.480

By:

Neslin, Scott A.;
Greenhalgh, Leonard

Publication type:

Article

Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics.

Published in:

INFORMS Journal on Applied Analytics, 2019, v. 49, n. 1, p. 64, doi. 10.1287/inte.2018.0971

By:

Carbajal, José Antonio;
Williams, Peter;
Popescu, Andreea;
Chaar, Wes

Publication type:

Article

Exploring Visual Metaphors of Children’s Racial Representation: Political Television Advertisements in South Africa.

Published in:

Journal of African Film & Diaspora Studies (JAFDIS), 2025, v. 8, n. 1, p. 63, doi. 10.31920/2516-2713/2025/8n1a4

By:

Thatelo, Mopailo Thomas

Publication type:

Article

صورة املرأة الكوردية يف االعالنات التجارية يف القنوات الفضائية- دراسة حتليلية -.

Published in:

Journal of Surra Man Ra'a, 2022, v. 18, n. 74, p. 1231

By:

سالم نصرالدين مح;
النه صابر محمد س&#1593

Publication type:

Article

حدود االلتزام بأخالقيات اإلعالن التلفزيىوي مه وجهة وظر المستهلكيه دراسة مسحية.

Published in:

Larq Journal for Philosophy, Linguistics & Social Sciences, 2021, v. 1, n. 40, p. 799

By:

حسين رشيد العزاو

Publication type:

Article

Campaign Advertising in Taiwanese Presidential Elections.

Published in:

Journal of Contemporary China, 2009, v. 18, n. 61, p. 675, doi. 10.1080/10670560903033968

By:

Sullivan, Jonathan

Publication type:

Article

PRAGMATYCZNE UWARUNKOWANIA ZMIAN W KOMUNIKACJI REKLAMOWEJ NA PODSTAWIE WYBRANYCH PRZYKŁADÓW.

Published in:

Linguistic Guide / Poradnik Jezykowy, 2023, n. 3, p. 22, doi. 10.33896/PorJ.2023.3.2

By:

Ryłko-Kurpiewska, Anna

Publication type:

Article

Challenging Narratives: Crossovers in Prime Time.

Published in:

2007

By:

Kjelstrup, J. Richard

Publication type:

Editorial

Measuring Miscomprehension for Televised Communications Using True-False Questions.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 2, p. 147, doi. 10.1086/208955

By:

Schmittlein, Davidb C.;
Morrison, Donald G.

Publication type:

Article

A Longitudinal Study of Television Advertising Effects.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 3, p. 279, doi. 10.1086/208923

By:

Moschis, George P.;
Moore, Roy L.

Publication type:

Article

Behavioral Evidence of the Effects of Televised Food Messages on Children.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 2, p. 200, doi. 10.1086/208913

By:

Gorn, Gerald J.;
Goldberg, Marvin E.

Publication type:

Article

The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 1, p. 56, doi. 10.1086/208896

By:

Belch, George E.

Publication type:

Article

Self-Perception Based Strategies for Stimulating Energy Conservation.

Published in:

Journal of Consumer Research, 1982, v. 8, n. 4, p. 381, doi. 10.1086/208878

By:

Allen, Chris T.

Publication type:

Article

Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 2, p. 144, doi. 10.1086/208850

By:

Roedder, Deborah L.

Publication type:

Article

Measuring Children's Attitudes Toward Television Commercials: Extension and Replication.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 1, p. 57, doi. 10.1086/208840

By:

Riecken, Glen;
Samli, A. Coskun

Publication type:

Article

Children's Responses to Repetitive Television Commercials.

Published in:

Journal of Consumer Research, 1980, v. 6, n. 4, p. 421, doi. 10.1086/208785

By:

Gorn, Gerald J.;
Goldberg, Marvin E.

Publication type:

Article

Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 3, p. 308, doi. 10.1086/208772

By:

Bearden, William O.;
Teel, Jesse E.;
Wright, Robert R.

Publication type:

Article

Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 3, p. 256, doi. 10.1086/208767

By:

Wright, Peter

Publication type:

Article

Consumer Initial Processing in a Difficult Media Environment.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 3, p. 225, doi. 10.1086/208764

By:

Webb, Peter H.

Publication type:

Article

The Pain-Pill-Pleasure Model and Illicit Drug Consumption.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 1, p. 36, doi. 10.1086/208746

By:

Shimp, Terence A.;
Dyer, Robert F.

Publication type:

Article

Some Unintended Consequences of TV Advertising to Children.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 1, p. 22, doi. 10.1086/208710

By:

Goldberg, Marvin E.;
Gorn, Gerald J.

Publication type:

Article

The Impact of Television Advertising on Children from Low Income Families.

Published in:

Journal of Consumer Research, 1977, v. 4, n. 2, p. 86, doi. 10.1086/208683

By:

Gorn, Gerald J.;
Goldberg, Marvin E.

Publication type:

Article

Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 179, doi. 10.1086/208666

By:

Rossiter, John R.

Publication type:

Article

Children and Commercial Persuasion: A Reply to Ryans and Deutscher.

Published in:

1976

By:

Robertson, Thomas S.;
Rossiter, John R.

Publication type:

Editorial