AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising Campaign.Published in:Journal of Advertising, 1977, v. 6, n. 3, p. 18, doi. 10.1080/00913367.1977.10672703By:Griese, Noel L.Publication type:Article
ITT Sweetens its Image.Published in:Business & Society Review (00453609), 1977, n. 24By:Rogers, WilliamPublication type:Article