Works matching DE "TARIFF on advertising matter"

Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool.

Published in:

Marketing Science, 2008, v. 27, n. 4, p. 600, doi. 10.1287/mksc.1070.0307

By:

• Natter, Martin;
• Mild, Andreas;
• Wagner, Udo;
• Taudes, Alfred

Publication type:

Article