Works about TARGETED advertising

Results: 107

Assessing self-selection biases in Facebook-recruited online surveys: Evidence from the COVID-19 Health Behavior Survey.

Published in:

PLoS ONE, 2025, v. 20, n. 7, p. 1, doi. 10.1371/journal.pone.0326884

By:

Donzowa, Jessica;
Perrotta, Daniela;
Zagheni, Emilio

Publication type:

Article

Consumer Attitude Towards Intention to Invest Private Retirement Scheme (PRS) in Structure Equation Modelling.

Published in:

Asian Journal of Business & Accounting, 2025, v. 18, n. 1, p. 209, doi. 10.22452/ajba.vol18no1.7

By:

Kok-Leong Lin;
Aye-Aye Khin;
Siew-Peng Lee;
Peck-Ling Tee;
Tai-Wai Khoong

Publication type:

Article

Sentiment Analysis Technologies of Advertising Images Based on Deep Learning.

Published in:

Traitement du Signal, 2025, v. 42, n. 3, p. 1321, doi. 10.18280/ts.420309

By:

Song, Wenting;
Sun, Liangping;
Han, Jie;
Li, Yang

Publication type:

Article

Differential role of internet-based targeted persuasive advertising versus mass advertising on firms with unique qualities in an anchoring perspective.

Published in:

PLoS ONE, 2025, v. 20, n. 7, p. 1, doi. 10.1371/journal.pone.0325552

By:

Jiang, Zhao;
Dan, Wu;
Lin-Jun, Yue

Publication type:

Article

Digital Advertising and Customer Movement Analysis Using BLE Beacon Technology and Smart Shopping Carts in Retail.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 55, doi. 10.3390/jtaer20020055

By:

Ayaz, Zafer

Publication type:

Article

Digital sanctuary: exploring security and privacy concerns of congregants in the virtual church.

Published in:

Atlantic Journal of Communication, 2025, v. 33, n. 2, p. 341, doi. 10.1080/15456870.2024.2397965

By:

Adjin-Tettey, Theodora Dame;
Kwofie, Juliana

Publication type:

Article

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153

By:

Papadopoulou, Christina;
Hultman, Magnus;
Oghazi, Pejvak

Publication type:

Article

Walls have ears: Word‐of‐mouth diffusions in targeted promotions decrease targeted customer retention.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2711, doi. 10.1002/mar.21915

By:

Chang, Yaping;
Li, Xinlan;
Wang, Xingyu

Publication type:

Article

Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity.

Published in:

Psychology & Marketing, 2022, v. 39, n. 10, p. 1853, doi. 10.1002/mar.21703

By:

Ghanbarpour, Tohid;
Sahabeh, Easa;
Gustafsson, Anders

Publication type:

Article

Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1237, doi. 10.1002/mar.21272

By:

Li, Cong

Publication type:

Article

Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them.

Published in:

Psychology & Marketing, 2018, v. 35, n. 7, p. 493, doi. 10.1002/mar.21101

By:

Gill, Tripat;
Lei, Jing

Publication type:

Article

Too close for comfort: leveraging identity-based relevance through targeted health information backfires for Black Americans.

Published in:

Journal of Communication, 2023, v. 73, n. 5, p. 511, doi. 10.1093/joc/jqad022

By:

Derricks, Veronica;
Earl, Allison

Publication type:

Article

The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 316, doi. 10.1080/02650487.2017.1419416

By:

Zarouali, Brahim;
Poels, Karolien;
Walrave, Michel;
Ponnet, Koen

Publication type:

Article

WMLinks: Wearable Smart Devices and Mobile Phones Linking through Bluetooth Low Energy (BLE) and WiFi Signals.

Published in:

Electronics (2079-9292), 2024, v. 13, n. 16, p. 3268, doi. 10.3390/electronics13163268

By:

Guo, Naixuan;
Chen, Zhaofeng;
Xu, Heyang;
Liu, Yu;
Zhao, Zhechun;
Xu, Sen

Publication type:

Article

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising.

Published in:

Journal of Marketing Communications, 2018, v. 24, n. 7, p. 734, doi. 10.1080/13527266.2016.1235601

By:

Kim, Dong Hoo;
Yoo, Jinyoung Jinnie;
Lee, Wei-Na

Publication type:

Article

Dame tus likes para mentirte mejor.

Published in:

Debates IESA, 2018, v. 23, n. 4, p. 44

By:

Blanco, Luis Ernesto

Publication type:

Article

أثر الإعلانات الرقمية على سلوك المستهلك: دراسة تطبيقية على مستخدمي وسائل التواصل الاجتماعي.

Published in:

Journal of Humanities & Social Sciences (2522-3380), 2025, v. 9, n. 4, p. 65, doi. 10.26389/AJSRP.K100225

By:

سارة سعد الدوسري;
صادق علي مبارك ا&#1604

Publication type:

Article

The Economics of Social Media.

Published in:

Journal of Economic Literature, 2024, v. 62, n. 4, p. 1422, doi. 10.1257/jel.20241743

By:

Aridor, Guy;
Jiménez-Durán, Rafael;
Levy, Ro'ee;
Song, Lena

Publication type:

Article

Practical Recommendations on Laboratory Monitoring in Patients with Atopic Dermatitis on Oral JAK Inhibitors.

Published in:

Dermatology & Therapy, 2024, v. 14, n. 9, p. 2653, doi. 10.1007/s13555-024-01243-8

By:

Kirchhof, Mark G.;
Prajapati, Vimal H.;
Gooderham, Melinda;
Hong, Chih-ho;
Lynde, Charles W.;
Maari, Catherine;
Turchin, Irina;
Papp, Kim A.

Publication type:

Article

Prediction of the Impact and Performance of FinTech Companies' Advertisements on Customer Acquisition and Loyalty Using Deep Learning Techniques.

Published in:

International Journal of Multiphysics, 2025, v. 19, n. 1, p. 101

By:

Bandari, Samad;
Lotfi, Farhad Hosseinzadeh;
Najafi, Seyyed Esmaeil;
Edalatpanah, Seyyed Ahmad

Publication type:

Article

Development of a Deep Learning Model for Age Estimation Utilizing Multimodal Feature and Augmented Analysis.

Published in:

International Journal of Multiphysics, 2024, v. 18, n. 3, p. 1628

By:

Jumbadkar, Rupali;
Kamble, Vipin;
Parate, Mayur

Publication type:

Article

The Rise of Mass Advertising: Law, Enchantment, and the Cultural Boundaries of British Modernity.

Published in:

Victorian Studies, 2024, v. 66, n. 4, p. 720, doi. 10.2979/vic.00225

By:

Zieger, Susan

Publication type:

Article

Contracting for online personalisation services: An economic analysis.

Published in:

Journal of the Operational Research Society, 2019, v. 70, n. 7, p. 1149, doi. 10.1080/01605682.2018.1487817

By:

Lv, Hongjun;
Wan, Yinghong

Publication type:

Article

X (TWITTER) TÜRKİYE EVRENİNİN DİKKAT EKONOMİSİ VE EKONOMİ POLİTİK ELEŞTİRİSİ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2024, v. 12, n. 2, p. 764, doi. 10.19145/e-gifder.1406473

By:

EVREN, Fuat Boğaç

Publication type:

Article

An Empirical Investigation of the Factors Affecting Social Media Advertisements on E-tailing in Odisha.

Published in:

Srusti Management Review, 2024, v. 17, n. 2, p. 291

By:

Dhal, Sharanika;
Sabat, Deepti Ranjan;
Hota, Pritidhara

Publication type:

Article

INSTAGRAM'IN VE TİKTOK'UN EKONOMİ-POLİTİK ELEŞTİRİSİ VE KATILIMCI KÜLTÜR OLANAKLARI.

Published in:

Firat University Journal of Social Sciences / Firat Üniversitesi Sosyal Bilimler Dergisi, 2024, v. 34, n. 2, p. 961, doi. 10.18069/firatsbed.1383291

By:

EVREN, Fuat Boğaç

Publication type:

Article

Factors Influencing Students' Decisions to Engage in International Education Opportunities Post-COVID.

Published in:

NACTA Journal, 2024, v. 68, n. 1, p. 83

By:

Wooten, Alison;
Wingenbach, Gary

Publication type:

Article

DETERMINING FACTORS THAT INFLUENCE BRAZILIAN CONSUMERS USING FINTECHS.

Published in:

Market / Trziste, 2025, v. 37, p. 47, doi. 10.22598/mt/2025.37.spec-issue.47

By:

Augusto Fernandesa, Kaue;
Pinto de Mello, Cristina Helena

Publication type:

Article

Shedding light on 'dark' ads.

Published in:

Continuum: Journal of Media & Cultural Studies, 2021, v. 35, n. 5, p. 761, doi. 10.1080/10304312.2021.1983258

By:

Trott, Verity;
Li, Nina;
Fordyce, Robbie;
Andrejevic, Mark

Publication type:

Article

The World of Fifty (Interoperable) Facebooks.

Published in:

Seton Hall Law Review, 2021, v. 51, n. 4, p. 1193

By:

Pałka, Przemysław

Publication type:

Article

Advertising bidding involving consumer information sharing.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1033, doi. 10.1007/s10660-023-09712-6

By:

He, Xiang;
Li, Li;
Wang, Di;
Li, Zonghuo

Publication type:

Article

The effectiveness of cross-platform targeted advertising strategy.

Published in:

Electronic Commerce Research, 2024, v. 24, n. 4, p. 2831, doi. 10.1007/s10660-022-09659-0

By:

Liu, Juan;
Zhong, Weijun;
Zhang, Jianqiang;
Mei, Shu'e

Publication type:

Article

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out.

Published in:

Marketing Science, 2025, v. 44, n. 2, p. 390, doi. 10.1287/mksc.2023.0117

By:

Ning, Z. Eddie;
Shin, Jiwoong;
Yu, Jungju

Publication type:

Article

Introduction to Special Section Regarding Surveillance and Ethics in Advertising.

Published in:

Journal of Advertising, 2025, v. 54, n. 2, p. 151, doi. 10.1080/00913367.2025.2469188

By:

Segijn, Claire M.;
Strycharz, Joanna;
Boerman, Sophie C.

Publication type:

Article

Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective.

Published in:

Journal of Advertising, 2025, v. 54, n. 2, p. 233, doi. 10.1080/00913367.2024.2317147

By:

Schopper, Tiziana;
Berbers, Anna;
Vogelgsang, Lukas

Publication type:

Article

Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media.

Published in:

Journal of Advertising, 2024, v. 53, n. 4, p. 473, doi. 10.1080/00913367.2023.2275776

By:

Meier, Yannic;
Oeldorf-Hirsch, Anne;
Krämer, Nicole C.

Publication type:

Article

Big Data and Democracy.

Published in:: Foro Internacional, 2022, v. 62, n. 4, p. 929
Publication type:: Article

Affirmative or negative: a study of the effectiveness of advertising sentence patterns on green advertisements.

Published in:

Current Psychology, 2024, v. 43, n. 44, p. 34199, doi. 10.1007/s12144-024-06894-6

By:

Sun, Cheng-wen;
Obrenovic, Bojan;
Zhang, Yi-feng

Publication type:

Article

Eine Materialisierung des datenschutzrechtlichen Koppelungsverbots: Zur Regulierung des vertragslosen Tauschs von Daten gegen Leistungen.

Published in:

Computer und Recht, 2021, v. 37, n. 4, p. 230, doi. 10.9785/cr-2021-370409

By:

Becker, Maximilian

Publication type:

Article

Titelei.

Published in:: Computer und Recht, 2021, v. 37, n. 2, p. i, doi. 10.9785/cr-2021-frontmatter3702
Publication type:: Article

Inhalt.

Published in:: Computer und Recht, 2021, v. 37, n. 2, p. r13, doi. 10.9785/cr-2021-370201
Publication type:: Article

Construction of the Information Dissemination Model and Calculation of User Influence Based on Attenuation Coefficient.

Published in:

International Journal of Intelligent Systems, 2024, v. 2024, p. 1, doi. 10.1155/2024/2103945

By:

Guo, Lin;
Zhang, Su;
Liu, Xiaoying;
Khosravi, Mohamadreza

Publication type:

Article

Adversarial Dynamics in Centralized Versus Decentralized Intelligent Systems.

Published in:

Topics in Cognitive Science, 2025, v. 17, n. 2, p. 374, doi. 10.1111/tops.12705

By:

Brinkmann, Levin;
Cebrian, Manuel;
Pescetelli, Niccolò

Publication type:

Article

Navigating the evolving landscape of atopic dermatitis: Challenges and future opportunities: The 4th Davos declaration.

Published in:

Allergy, 2024, v. 79, n. 10, p. 2605, doi. 10.1111/all.16247

By:

Traidl‐Hoffmann, Claudia;
Afghani, Jamie;
Akdis, Cezmi A.;
Akdis, Mübecel;
Aydin, Handan;
Bärenfaller, Katja;
Behrendt, Heidrun;
Bieber, Thomas;
Bigliardi, Paul;
Bigliardi‐Qi, Mei;
Bonefeld, Charlotte Menné;
Bösch, Stefanie;
Brüggen, Marie Charlotte;
Diemert, Sebastian;
Duchna, Hans‐Werner;
Fähndrich, Martina;
Fehr, Danielle;
Fellmann, Marc;
Frei, Remo;
Garvey, Lena H.

Publication type:

Article

Buying the Verdict.

Published in:

Management Science, 2024, v. 70, n. 7, p. 4167, doi. 10.1287/mnsc.2023.4896

By:

Cohen, Lauren H.;
Gurun, Umit G.

Publication type:

Article

Under the lens of ads: Digital surveillance and pre-roll advertising avoidance dynamics.

Published in:

Business & Management Studies: An International Journal (BMIJ), 2024, v. 12, n. 4, p. 1083, doi. 10.15295/bmij.v12i4.2491

By:

Sağlam, Munise Hayrun;
Kırçova, İbrahim

Publication type:

Article

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels.

Published in:

SAGE Open, 2024, v. 14, n. 4, p. 1, doi. 10.1177/21582440241286727

By:

Jiang, Zhao;
Dan, Wu;
Huini, Zhou

Publication type:

Article

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising.

Published in:

Journal of Marketing, 2025, v. 89, n. 2, p. 119, doi. 10.1177/00222429241274727

By:

Lu, Shijie;
Yang, Sha;
Yao, Yao

Publication type:

Article

Scheduling Content on Social Media: Theory, Evidence, and Application.

Published in:

Journal of Marketing, 2018, v. 82, n. 6, p. 89, doi. 10.1177/0022242918805411

By:

Kanuri, Vamsi K.;
Chen, Yixing;
Sridhar, Shrihari (Hari)

Publication type:

Article

Targeted and Personalized Online Advertising in the Age of Artificial Intelligence (AI): A Literature Review and Research Agenda.

Published in:

2025

By:

Reeyazati, Ashraf;
Samizadeh, Reza

Publication type:

Literature Review