Works about TARGET marketing

Results: 1602

When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 2, p. 330, doi. 10.1093/jcr/ucae068

By:

Uduehi, Esther;
Clair, Julian K Saint;
Hamilton, Mitchell;
Reed, Americus

Publication type:

Article

Zwei Funkprotokolle in einem Modul.

Published in:: Elektronik Industrie, 2025, p. 62
Publication type:: Article

CUSTOMER PREDICTIVE ANALYTICS USING ARTIFICIAL INTELLIGENCE.

Published in:

Singapore Economic Review, 2025, v. 70, n. 4, p. 1009, doi. 10.1142/S0217590820480021

By:

ZULAIKHA, SITI;
MOHAMED, HAZIK;
KURNIAWATI, MASMIRA;
RUSGIANTO, SULISTYA;
RUSMITA, SYLVA ALIF

Publication type:

Article

Value Proposition Testing for Private Event Package at My Kopi O Serang.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1900, doi. 10.59141/jrssem.v4i11.885

By:

Hanifah, Wita Nidia;
Zaim, Ilma Aulia

Publication type:

Article

Developing Sapawarga As Value Orchestration Platform Using Service Science Perspective (Case Study Of West Java Provincial Government).

Published in:

Journal of Social Research, 2025, v. 4, n. 7, p. 1516, doi. 10.55324/josr.v4i7.2603

By:

Sandhika, Aris;
Novani, Santi

Publication type:

Article

Narratives in film title translation: A study of films by Zhang Yimou and Jia Zhangke.

Published in:

Translation Spaces, 2025, v. 14, n. 1, p. 25, doi. 10.1075/ts.24005.zha

By:

Zhang, Qi;
Osborne, Caitríona

Publication type:

Article

Master Plans for Pedestrian and Bicycle Transportation: Community Characteristics.

Published in:

Journal of Physical Activity & Health, 2010, v. 7, p. S60, doi. 10.1123/jpah.7.s1.s60

By:

Steinman, Lesley;
Doescher, Mark;
Levinger, David;
Perry, Cynthia;
Carter, Louise;
Eyler, Amy;
Aytur, Semra;
Cradock, Angie L. I.;
Evenson, Kelly R.;
Heinrich, Katie;
Kerr, Jacqueline;
Lift, Jill;
Severcan, Yucel;
Voorhees, Carolyn

Publication type:

Article

Dynamics of Labor Market Segmentation in Poland, 1982-1987.

Published in:

Social Forces, 1990, v. 69, n. 2, p. 423, doi. 10.2307/2579666

By:

Domanski, Henryk

Publication type:

Article

Technical Textile News.

Published in:: Man-Made Textiles in India, 2011, v. 39, n. 5, p. 34
Publication type:: Article

Olive Oil World Price Forecasting: A Bayesian VAR Approach.

Published in:

Journal of Agricultural & Food Industrial Organization, 2024, v. 22, n. 1, p. 41, doi. 10.1515/jafio-2023-0015

By:

Messaoudi, Haïfa;
Abbassi, Abdessalem;
Khraief, Naceur

Publication type:

Article

An Exploratory Investigation of Voice Characteristics and Selling Effectiveness.

Published in:

Journal of Personal Selling & Sales Management, 1995, v. 15, n. 1, p. 1, doi. 10.1080/08853134.1995.10754008

By:

Peterson, Robert A.;
Cannito, Michael P.;
Brown, Steven P.

Publication type:

Article

Selling and Sales Management in Action: Managerial and Legal Implications of Price Haggling: A Sales Manager's Dilemma.

Published in:

Journal of Personal Selling & Sales Management, 1993, v. 13, n. 3, p. 79, doi. 10.1080/08853134.1993.10753959

By:

Vaccaro, Joseph P.;
Coward, Derek W. F.

Publication type:

Article

The Clustering of America (Book).

Published in:

1989

By:

Self, Donald R.;
Judd, Vaughan C.

Publication type:

Book Review

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153

By:

Papadopoulou, Christina;
Hultman, Magnus;
Oghazi, Pejvak

Publication type:

Article

When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants.

Published in:

Psychology & Marketing, 2024, v. 41, n. 7, p. 1489, doi. 10.1002/mar.21992

By:

Heirati, Nima;
Pitardi, Valentina;
Temerak, Mohamed Sobhy

Publication type:

Article

Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire.

Published in:

Psychology & Marketing, 2024, v. 41, n. 6, p. 1396, doi. 10.1002/mar.21987

By:

Sands, Sean;
Demsar, Vlad;
Ferraro, Carla;
Campbell, Colin;
Cohen, Justin

Publication type:

Article

Targeting Consumers Who Care about Future Generations.

Published in:

Psychology & Marketing, 2015, v. 32, n. 8, p. 783, doi. 10.1002/mar.20818

By:

Lacroix, Caroline;
Jolibert, Alain

Publication type:

Article

Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar.

Published in:

Psychology & Marketing, 2015, v. 32, n. 8, p. 821, doi. 10.1002/mar.20821

By:

Ginder, Whitney;
Byun, Sang‐Eun

Publication type:

Article

The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions.

Published in:

Psychology & Marketing, 2013, v. 30, n. 9, p. 794, doi. 10.1002/mar.20646

By:

Ulrich, Isabelle

Publication type:

Article

An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions.

Published in:

Psychology & Marketing, 2012, v. 29, n. 11, p. 907, doi. 10.1002/mar.20573

By:

Grohs, Reinhard;
Wagner, Udo;
Steiner, Regina

Publication type:

Article

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective.

Published in:

Psychology & Marketing, 2011, v. 28, n. 4, p. 360, doi. 10.1002/mar.20360

By:

Lee, Byung‐Kwan;
Lee, Wei‐Na

Publication type:

Article

A structural look at consumer innovativeness and self-congruence in new product purchases.

Published in:

Psychology & Marketing, 2008, v. 25, n. 12, p. 1111, doi. 10.1002/mar.20256

By:

Cowart, Kelly O.;
Fox, Gavin L.;
Wilson, Andrew E.

Publication type:

Article

Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies.

Published in:

International Journal of Information Technology & Decision Making, 2019, v. 18, n. 3, p. 747, doi. 10.1142/S0219622019500172

By:

Gubela, Robin;
Bequé, Artem;
Lessmann, Stefan;
Gebert, Fabian

Publication type:

Article

Identifying Desirable Product Specifications from Target Customers' Chinese eWOM.

Published in:

International Journal of Information Technology & Decision Making, 2017, v. 16, n. 2, p. 545, doi. 10.1142/S0219622017500109

By:

Chen, Yuh-Jen;
Chen, Yuh-Min;
Fu, Chien-Wei

Publication type:

Article

How bricoleurs go international: a European cross-country study considering the moderating role of governmental entrepreneurship support programs.

Published in:

Journal of Technology Transfer, 2023, v. 48, n. 3, p. 1126, doi. 10.1007/s10961-022-09948-8

By:

Kollmann, Tobias;
Hensellek, Simon;
Jung, Philipp Benedikt;
de Cruppe, Katharina

Publication type:

Article

Interest Rates, Target Markets and Sustainability in Microfinance.

Published in:

Oxford Development Studies, 2014, v. 42, n. 1, p. 86, doi. 10.1080/13600818.2013.827164

By:

Nwachukwu, Jacinta

Publication type:

Article

Processing terminology for the translation pipeline.

Published in:

Terminology, 2013, v. 19, n. 1, p. 93, doi. 10.1075/term.19.1.04war

By:

Warburton, Kara

Publication type:

Article

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia.

Published in:

Tourist Studies, 2024, v. 24, n. 1, p. 75, doi. 10.1177/14687976231218483

By:

Tham, Aaron;
Chen, Shu-Hsiang;
Durbidge, Levi

Publication type:

Article

R&D COOPERATION AND COLLUSION: THE CASE OF JOINT LABS.

Published in:

Manchester School (1463-6786), 2008, v. 76, n. 4, p. 424, doi. 10.1111/j.1467-9957.2008.01067.x

By:

CABON-DHERSIN, MARIE-LAURE

Publication type:

Article

Stock Levels and Repair Sourcing in a Periodic Review Exchangeable Item Repair System.

Published in:

Logistics (2305-6290), 2024, v. 8, n. 2, p. 34, doi. 10.3390/logistics8020034

By:

Giat, Yahel

Publication type:

Article

Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms.

Published in:

Management Science, 2005, v. 51, n. 2, p. 264, doi. 10.1287/mnsc.1040.0296

By:

YongSeog Kim;
Street, W. Nick;
Russell, Gary J.;
Menczer, Filippo

Publication type:

Article

Identifying Innovators for the Cross-Selling of New Products.

Published in:

Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256

By:

Kamakura, Wagner A.;
Kossar, Bruce S.;
Wedel, Michel

Publication type:

Article

Performance Assessment of the Lead User Idea-Generation Process for New Product Development.

Published in:

Management Science, 2002, v. 48, n. 8, p. 1042, doi. 10.1287/mnsc.48.8.1042.171

By:

Lilien, Gary L.;
Morrison, Pamela D.;
Searls, Kathleen;
Sonnack, Mary;
Von Hippel, Eric

Publication type:

Article

Product Variety, Supply Chain Structure, and Firm Performance: Analysis of the U.S. Bicycle Industry.

Published in:

Management Science, 2001, v. 47, n. 12, p. 1588, doi. 10.1287/mnsc.47.12.1588.10237

By:

Randall, Taylor;
Ulrich, Karl

Publication type:

Article

The Effects of Cross-Ruff Coupons on Sales and Profits.

Published in:

Management Science, 1998, v. 44, n. 11, p. 1501, doi. 10.1287/mnsc.44.11.1501

By:

Dhar, Sanjay K.;
Raju, Jagmbhan S.

Publication type:

Article

THE ALLOCATION OF CONSUMER INCENTIVES TO MEET SIMULTANEOUS SALES QUOTAS: AN APPLICATION TO U.S. ARMY RECRUITING.

Published in:

Management Science, 1991, v. 37, n. 3, p. 350, doi. 10.1287/mnsc.37.3.350

By:

Lovell, C. A. Knox;
Morey, Richard C.

Publication type:

Article

A MODEL OF NEW PRODUCT DEVELOPMENT: AN EMPIRICAL TEST.

Published in:

Management Science, 1990, v. 36, n. 7, p. 867, doi. 10.1287/mnsc.36.7.867

By:

Zirger, Billie Jo;
Maidique, Modesto A.

Publication type:

Article

THE CHANNEL INTERMEDIARY SELECTION DECISION: A MODEL AND AN APPLICATION.

Published in:

Management Science, 1986, v. 32, n. 9, p. 1114, doi. 10.1287/mnsc.32.9.1114

By:

Rangan, V. Kasturi;
Zoltners, Andris A.;
Becker, Robert J.

Publication type:

Article

Determining The Optimum Voluntary Waiting Period and Synchronization Protocol in Simmental Cows.

Published in:

Kocatepe Veterinary Journal / Kocatepe Veteriner Dergisi, 2023, v. 16, n. 3, p. 401, doi. 10.30607/kvj.1282056

By:

KARA, Uğur;
DÜZER, Mehmet;
HIZLI, Hatice;
BAKİ ACAR, Duygu

Publication type:

Article

PECULIARITIES OF INNOVATIONS IMPLEMENTATION ON THE UKRAINIAN BRAND EXAMPLE.

Published in:

Galician economic journal, 2020, v. 63, n. 2, p. 45, doi. 10.33108/galicianvisnyk_tntu2020.02.045

By:

Letunovska, Nataliia;
Voda, Hanna;
Kadurina, Svitlana;
Tsunenko, Anna

Publication type:

Article

Target Markets and Logistical Management.

Published in:

Lateral (2469-4053), 2017, v. 6, n. 1, p. 1, doi. 10.25158/L6.1.4

By:

Weinberg, Lindsay

Publication type:

Article

Conquête et fidélisation des clients dans les établissements de microfinance au Cameroun: cas des MC à l'Ouest Cameroun.

Published in:

Revue des Sciences de Gestion, 2011, n. 249/250, p. 113, doi. 10.3917/rsg.249.0113

By:

SIMONET, Marie-Antoinette

Publication type:

Article

An Empirical Analysis of Export of Silk and Silk Products from India.

Published in:

Mysore Journal of Agricultural Sciences, 2023, v. 57, n. 4, p. 145

By:

DASARI, JOYCY RANI;
VENKATARAMANA, M. N.

Publication type:

Article

Effects of yeast carbohydrates supplementation on postwean fecal consistency and growth performance of pigs during the wean to finish period.

Published in:

2025

By:

Bolivar Sierra, Andres Felipe;
Patterson, Rob;
Perez Palencia, Jorge Y.;
Levesque, Crystal L.

Publication type:

Abstract

Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages.

Published in:

Journal of Communication, 2006, v. 56, p. S57, doi. 10.1111/j.1460-2466.2006.00283.x

By:

Lang, Annie

Publication type:

Article

The Impact of Market Segmentation on African American Frequency, Centrality, and Status in Television Advertising.

Published in:

Journal of Broadcasting & Electronic Media, 2009, v. 53, n. 4, p. 599, doi. 10.1080/08838150903324014

By:

Hollerbach, KarieL.

Publication type:

Article

Can National Product-Media Indices Be Used to Improve Media Selection Efficiency in Local Market Areas?

Published in:

Journal of Advertising, 1987, v. 16, n. 4, p. 34, doi. 10.1080/00913367.1987.10673093

By:

Cannon, Hugh M.

Publication type:

Article

Assessing the Homogeneity of Single Females in Respect to Advertising, Media, and Technology.

Published in:

Journal of Advertising, 1987, v. 16, n. 3, p. 31, doi. 10.1080/00913367.1987.10673083

By:

Bush, Alan J.;
Burnett, John J.

Publication type:

Article

ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 30, doi. 10.1080/00913367.1986.10673016

By:

Rust, Roland T.;
Zimmer, Mary R.;
Leone, Robert P.

Publication type:

Article

A METHOD FOR ESTIMATING TARGET MARKET RATINGS IN TELEVISION MEDIA SELECTION.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 21, doi. 10.1080/00913367.1986.10673001

By:

Cannon, Hugh M.

Publication type:

Article