Works matching DE "SYMBOLISM in advertising"
Results: 29
The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective.
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- Journal of Consumer Research, 1983, v. 10, n. 3, p. 319, doi. 10.1086/208971
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- Article
CONSUMER RESPONSES TO CHRISTIAN RELIGIOUS SYMBOLS IN ADVERTISING.
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- Journal of Advertising, 2010, v. 39, n. 2, p. 79, doi. 10.2753/JOA0091-3367390206
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- Article
OPENNESS IN METAPHORICAL AND STRAIGHTFORWARD ADVERTISEMENTS.
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- Journal of Advertising, 2008, v. 37, n. 2, p. 19, doi. 10.2753/JOA0091-3367370202
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- Article
The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements.
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- Journal of Advertising, 1999, v. 28, n. 4, p. 1, doi. 10.1080/00913367.1999.10673592
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- Article
Effects of Absurdity In Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses.
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- Journal of Advertising, 2000, v. 29, n. 1, p. 35, doi. 10.1080/00913367.2000.10673602
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- Article
Narrative Music in Congruent and Incongruent TV Advertising.
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- Journal of Advertising, 2000, v. 29, n. 1, p. 25, doi. 10.1080/00913367.2000.10673601
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- Article
Something Old, Something New: Exploring the Interaction Between Ritual and Advertising.
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- Journal of Advertising, 1996, v. 25, n. 1, p. 33, doi. 10.1080/00913367.1996.10673494
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- Article
Young Children's Perceptions of Cigarette Brand Advertising Symbols: Awareness, Affect, and Target Market Identification.
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- Journal of Advertising, 1995, v. 24, n. 4, p. 13, doi. 10.1080/00913367.1995.10673486
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- Article
La construcción globalizada del logo-símbolo y la globalización de la marca a través del mismo.
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- Historia y Comunicación Social, 2010, v. 15, p. 125
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- Article
Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism.
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- Journal of Marketing Theory & Practice, 2013, v. 21, n. 3, p. 319, doi. 10.2753/MTP1069-6679210306
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- Article
Packaging of Identity and Identifiable Packages: A study of women-commodity negotiation through product packaging.
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- Gender, Place & Culture: A Journal of Feminist Geography, 2007, v. 14, n. 3, p. 293, doi. 10.1080/09663690701324953
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- Article
O mundo imaginário da publicidade infantil.
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- Comunicação, Mídia e Consumo, 2014, v. 11, n. 32, p. 73
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- Article
Images in Academic Web Pages as Marketing Tools: Meeting the Challenge of Service Intangibility.
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- Journal of Relationship Marketing, 2009, v. 8, n. 2, p. 148, doi. 10.1080/15332660902876893
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- Article
Rosmerta marketing: introduction to the second Celtic special issue.
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- Journal of Strategic Marketing, 2007, v. 15, n. 1, p. 1, doi. 10.1080/09652540601088617
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- Article
The Rhetorical Power of Symbolism in Advertisements: Examining the Persuasive Appeals of Dean Guitars.
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- Journal of the Northwest Communication Association, 2007, v. 36, p. 50
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- Article
Literal versus Extended Symbolic Messages and Advertising Effectiveness: The Moderating Role of Need for Cognition.
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- Psychology & Marketing, 2006, v. 23, n. 4, p. 273, doi. 10.1002/mar.20111
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- Article
Symbolic Relationships in Advertisements.
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- BRAND: Broad Research in Accounting, Negotiation & Distribution, 2017, v. 8, n. 1, p. 3
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- Article
Image and Cost Factors in the Choice of Mental Health-Care Organizations: A Causal Model.
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- Journal of the Academy of Marketing Science, 1985, v. 13, n. 4, p. 119, doi. 10.1007/BF02737203
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- Article
Empire's ecological tyreprints 1.
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- Environmental Politics, 2006, v. 15, n. 1, p. 1, doi. 10.1080/09644010500418654
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- Article
An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising.
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- Journal of Multilingual & Multicultural Development, 2007, v. 28, n. 3, p. 204, doi. 10.2167/jmmd482.0
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- Article
Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience.
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- Journal of Marketing Management, 2001, v. 17, n. 1-2, p. 73, doi. 10.1362/0267257012571447
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- Article
Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 348, doi. 10.1509/jmkr.47.2.348
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- Article
UNIVERSAL AND IRRESISTIBLE APPEAL.
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- Journal of Education, 1923, v. 98, n. 7, p. 173, doi. 10.1177/002205742309800702
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- Article
What is Advertising Literacy? Exploring the Dimensions of Advertising Literacy.
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- Journal of Visual Literacy, 2010, v. 29, n. 2, p. 129, doi. 10.1080/23796529.2010.11674677
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- Article
Sociology of Advertising Using Religious Symbol: A Content Analysis of a Sample of Commercial Ads in the Saudi Society.
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- Journal of the Social Sciences, 2007, v. 35, n. 2, p. 73
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- Article
An Examination of the Complex Relationship Between the Self and Consumer Contexts.
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- 2009
- Publication type:
- Abstract
Product Symbolism, Self Meaning, and Holistic Matching: The Role of Information Processing in Impulsive Buying.
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- Advances in Consumer Research, 1996, v. 23, n. 1, p. 463
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- Article
Consumer Choice of the Developmentally Disabled.
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- Advances in Consumer Research, 1996, v. 23, n. 1, p. 424
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- Article
THE CREATION OF PRODUCT SYMBOLISM.
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- Advances in Consumer Research, 1986, v. 13, n. 1, p. 327
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- Article