Swatch Fever: An Allegory for Understanding the Paradox of Collecting.
- Published in:
- Psychology & Marketing, 1997, v. 14, n. 5, p. 495, doi. 10.1002/(SICI)1520-6793(199708)14:5<495::AID-MAR4>3.0.CO;2-3
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- Publication type:
- Article
Works matching DE "SWATCH watches"
Results: 4
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How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking.
- Published in:
- Academy of Management Journal, 2022, v. 65, n. 5, p. 1593, doi. 10.5465/amj.2018.0764
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- Publication type:
- Article
3
Lessons in Creativity from the Innovative Design of the Swatch.
- Published in:
- Technology Innovation Management Review, 2015, v. 5, n. 7, p. 34, doi. 10.22215/timreview912
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- Publication type:
- Article
4
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry.
- Published in:
- 2015
- By:
- Publication type:
- Book Review