You're not you when you're in a snickers' ad: Celebrity, intertextuality, and masculinity.
- Published in:
- Qualitative Research Reports in Communication, 2019, v. 20, n. 1, p. 35, doi. 10.1080/17459435.2019.1605403
- By:
- Publication type:
- Article
Works matching DE "SUPER Bowl advertisements"
Results: 29
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2
Effects of offline ad content on online brand search: insights from super bowl advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 403, doi. 10.1007/s11747-017-0551-8
- By:
- Publication type:
- Article
3
#NotBuyingIt: Hashtag Feminists Expand the Commercial Media Conversation.
- Published in:
- 2014
- By:
- Publication type:
- Opinion
4
Primacy effect or recency effect? A long-term memory test of Super Bowl commercials.
- Published in:
- Journal of Consumer Behaviour, 2010, v. 9, n. 1, p. 32, doi. 10.1002/cb.291
- By:
- Publication type:
- Article
5
Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
6
Generational Research and Advertising to Millennials.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
7
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 888, doi. 10.1080/02650487.2016.1162344
- By:
- Publication type:
- Article
8
Some Interesting Findings about Super Bowl Advertising.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
9
Competing for consumer memory in television advertising.
- Published in:
- International Journal of Advertising, 2011, v. 30, n. 4, p. 617, doi. 10.2501/IJA-30-4-617-640
- By:
- Publication type:
- Article
10
Humour effect on memory and attitude: moderating role of product involvement.
- Published in:
- International Journal of Advertising, 2003, v. 22, n. 1, p. 117, doi. 10.1080/02650487.2003.11072842
- By:
- Publication type:
- Article
11
A New Era in Menopause Management?
- Published in:
- 2024
- By:
- Publication type:
- Opinion
12
Does Movie Trailer Release during the Super Bowl Really Work?
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 67
- By:
- Publication type:
- Article
13
SOCIAL MEDIA ENGAGEMENT MITIGATES AD DECAY EFFECTS FOR SUPER BOWL ADVERTISEMENTS.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 2, p. 103
- By:
- Publication type:
- Article
14
Super Bowl Ads.
- Published in:
- Marketing Science, 2018, v. 37, n. 1, p. 78, doi. 10.1287/mksc.2017.1055
- By:
- Publication type:
- Article
15
Oh, What a Tangled Web They Weave.
- Published in:
- Journal of Customer Behaviour, 2023, v. 22, n. 1/2, p. 43, doi. 10.1362/147539223X16838127399205
- By:
- Publication type:
- Article
16
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising.
- Published in:
- Journal of Advertising, 2021, v. 50, n. 4, p. 494, doi. 10.1080/00913367.2021.1883488
- By:
- Publication type:
- Article
17
The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 4, p. 123, doi. 10.2753/JOA0091-3367400408
- By:
- Publication type:
- Article
18
Super returns to Super Bowl ads?
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 1, doi. 10.1007/s11129-016-9179-0
- By:
- Publication type:
- Article
19
Fifty Years of Super Bowl Commercials, Thirty-Two Years of Spectacular Consumption.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 46, doi. 10.1080/09523367.2017.1336162
- By:
- Publication type:
- Article
20
The Market Responses to Super Bowl Advertising: The Role of Product Type and Multiple Executions.
- Published in:
- Sustainability (2071-1050), 2021, v. 13, n. 13, p. 7127, doi. 10.3390/su13137127
- By:
- Publication type:
- Article
21
AMERICAN EXCEPTIONALISM AT ITS FINEST: "SOFT ON CRIME" NOW A VOTE-WINNER IN THE WORLD'S LARGEST INCARCERATOR.
- Published in:
- Lewis & Clark Law Review, 2021, v. 25, n. 2, p. 489
- By:
- Publication type:
- Article
22
It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking.
- Published in:
- Journal of Advertising, 2024, v. 53, n. 3, p. 463, doi. 10.1080/00913367.2023.2218896
- By:
- Publication type:
- Article
23
What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings.
- Published in:
- Journal of Marketing Theory & Practice, 2014, v. 22, n. 4, p. 437, doi. 10.2753/MTP1069-6679220406
- By:
- Publication type:
- Article
24
Information content of Super Bowl commercials 2001–2009.
- Published in:
- Journal of Marketing Communications, 2012, v. 18, n. 4, p. 249, doi. 10.1080/13527266.2010.491968
- By:
- Publication type:
- Article
25
RFK, Jr's VP to be Named Later: Aaron Rodgers.
- Published in:
- CounterPunch, 2024, p. 1
- By:
- Publication type:
- Article
26
Tarnished Icons and Imaginary Friends.
- Published in:
- CounterPunch, 2014, v. 21, n. 2, p. 7
- By:
- Publication type:
- Article
27
Be a Man—Buy a Car! Articulating Masculinity With Consumerism in Man's Last Stand.
- Published in:
- Southern Communication Journal, 2015, v. 80, n. 2, p. 137, doi. 10.1080/1041794X.2015.1017654
- By:
- Publication type:
- Article
28
Social Media and the Second Screen.
- Published in:
- Marketing Insights, 2013, v. 25, n. 1, p. 18
- By:
- Publication type:
- Article
29
Editor's Page.
- Published in:
- Chemical Engineering, 2024, v. 131, n. 3, p. 4
- By:
- Publication type:
- Article