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ON THE USE OF NARRATIVE DISCOURSE IN ADVERTISING: HYBRIDITY, TEXTUAL VOICES AND GENDER IDENTITIES.
- Published in:
- Spanish Journal of Applied Linguistics / Revista Española de Lingüística Aplicada (John Benjamins Publishing Co.), 2009, v. 22, p. 291
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- Publication type:
- Article
The ups and downs of journalism schools.
- Published in:
- Public Relations Tactics, 1996, v. 3, n. 12, p. 8
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- Publication type:
- Article
Graduation day.
- Published in:
- Public Relations Tactics, 1996, v. 3, n. 4, p. 4
- Publication type:
- Article
ADVERTISING PRINCIPLES AND PROBLEMS.
- Published in:
- 1974
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- Publication type:
- Book Review
ADVERTISING PROCEDURE.
- Published in:
- 1974
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- Publication type:
- Book Review
ADVERTISING AND PROMOTION FOR RETAILING.
- Published in:
- 1973
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- Publication type:
- Book Review
ADVERTISING.
- Published in:
- 1973
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- Publication type:
- Book Review
Trends Affecting the Implementation of Advertising and Promotion.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 1, p. 19, doi. 10.1177/002224297303700104
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- Publication type:
- Article
A Synchronistic Theory of Advertising.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 4, p. 16, doi. 10.2307/1250421
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- Publication type:
- Article
ADVERTISING THEORY AND PRACTICE.
- Published in:
- 1972
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- Publication type:
- Book Review
An Attitudinal Framework for Advertising Strategy.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 27, doi. 10.1177/002224297203600206
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- Publication type:
- Article
Advertising and the Black Community.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 4, p. 3, doi. 10.2307/1250705
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- Publication type:
- Article
Marketing Education: Commitments for the 1970s.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 7, doi. 10.2307/1249813
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- Publication type:
- Article
11. Marketing Education.
- Published in:
- 1968
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- Publication type:
- Abstract
ADVERTISING.
- Published in:
- 1967
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- Publication type:
- Book Review
THE COMPLEAT COPYWRITER: A Comprehensive Guide to All Phases of Advertising Communication.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
MANAGEMENT AND ADVERTISING PROBLEMS IN THE ADVERTISER-AGENCY RELATIONSHIP.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
Psychologists in Marketing Education.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 1, p. 7, doi. 10.2307/1249590
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- Publication type:
- Article
LEADERS IN MARKETING: Neil H. Borden.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 1, p. 75, doi. 10.2307/1248588
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- Publication type:
- Article
Pre-Case Analysis for Students.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 4, p. 71, doi. 10.2307/1248344
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- Publication type:
- Article
A PIONEER IN MARKETING.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 3, p. 72
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- Publication type:
- Article
A REALISTIC APPROACH TO ADVERTISING INSTRUCTION .
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- Journal of Marketing, 1956, v. 20, n. 3, p. 281, doi. 10.2307/1247873
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- Publication type:
- Article
AIDS IN TEACHING ADVERTISING.
- Published in:
- Journal of Marketing, 1949, v. 13, n. 3, p. 363, doi. 10.2307/1248120
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- Publication type:
- Article
Orígenes, evolución y desafíos actuales de la docencia publicitaria en España.
- Published in:
- Comunicación y Sociedad, 2000, v. 13, n. 2, p. 181
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- Publication type:
- Article
Profesionales de la Publicidad en la Comunidad Autónoma Vasca: áreas de competencia técnica y necesidades formativas.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 27, p. 349
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- Publication type:
- Article
School Psychology Programs' Efforts to Recruit Culturally Diverse Students.
- Published in:
- Trainers' Forum, 2013, v. 31, n. 2, p. 4
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- Publication type:
- Article
Redesigning the first year business curriculum at the University of Bedfordshire.
- Published in:
- International Journal of Management Education (Oxford Brookes University), 2010, v. 8, n. 2, p. 13, doi. 10.3794/ijme.82.274
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- Publication type:
- Article
Mastery-based Learning Design for the Advertising Skills Course.
- Published in:
- Journalism Educator, 1991, v. 46, n. 1, p. 32, doi. 10.1177/107769589104600106
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- Publication type:
- Article
Mini-campaign smoothes bumps for ad campaigns.
- Published in:
- Journalism Educator, 1987, v. 42, n. 3, p. 39, doi. 10.1177/107769588704200314
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- Publication type:
- Article
Student ad agency offers experience, greater visibility.
- Published in:
- Journalism Educator, 1987, v. 42, n. 1, p. 36, doi. 10.1177/107769588704200111
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- Publication type:
- Article
Ad students need special law focus.
- Published in:
- Journalism Educator, 1987, v. 42, n. 1, p. 30, doi. 10.1177/107769588704200108
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- Publication type:
- Article
Restructuring class can break students' passive observation.
- Published in:
- Journalism Educator, 1987, v. 42, n. 1, p. 38, doi. 10.1177/107769588704200112
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- Publication type:
- Article
Advertising studies increase in South.
- Published in:
- Journalism Educator, 1987, v. 42, n. 1, p. 25, doi. 10.1177/107769588704200106
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- Publication type:
- Article
Upgrading needed for ad education.
- Published in:
- Journalism Educator, 1986, v. 40, n. 4, p. 20
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- Publication type:
- Article
Students, faculty formed ad agency to promote AEJMC.
- Published in:
- Journalism Educator, 1986, v. 40, n. 4, p. 22
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- Publication type:
- Article
Microcomputers help students with research reports.
- Published in:
- Journalism Educator, 1984, v. 39, n. 1, p. 35, doi. 10.1177/107769588403900111
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- Publication type:
- Article
Advertising graduates need to prepare for new technologies.
- Published in:
- Journalism Educator, 1984, v. 39, n. 1, p. 27, doi. 10.1177/107769588403900107
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- Publication type:
- Article
Figure/ground, positive/negative space theory helps ad students with little art background.
- Published in:
- Journalism Educator, 1983, v. 38, n. 1, p. 30, doi. 10.1177/107769588303800110
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- Publication type:
- Article
Studio-produced televised lectures offer important advantages in advertising principles course.
- Published in:
- Journalism Educator, 1981, v. 36, n. 3, p. 21, doi. 10.1177/107769588103600308
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- Publication type:
- Article
Agency presidents rank ad courses, job opportunities.
- Published in:
- Journalism Educator, 1980, v. 35, n. 2, p. 46, doi. 10.1177/107769588003500210
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- Publication type:
- Article
Enrollment in advertising UP 5%, new Guide reports.
- Published in:
- Journalism Educator, 1979, v. 34, n. 3, p. 30
- Publication type:
- Article
Ad layout students become 'artists' with viewer device.
- Published in:
- Journalism Educator, 1977, v. 32, n. 2, p. 41, doi. 10.1177/107769587703200214
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- Publication type:
- Article
Large department gains from student advisory committee.
- Published in:
- Journalism Educator, 1977, v. 32, n. 2, p. 16, doi. 10.1177/107769587703200206
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- Publication type:
- Article
Rhetorical devices help ad students develop copy style.
- Published in:
- Journalism Educator, 1977, v. 31, n. 4, p. 24
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- Publication type:
- Article
Journalism shares rich heritage with advertising.
- Published in:
- Journalism Educator, 1976, v. 31, n. 1, p. 58, doi. 10.1177/107769587603100123
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- Publication type:
- Article
Yes, journalism and advertising can live together.
- Published in:
- Journalism Educator, 1976, v. 31, n. 1, p. 57, doi. 10.1177/107769587603100122
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- Publication type:
- Article
Class functions as ad agency; job offers increase.
- Published in:
- Journalism Educator, 1973, v. 28, n. 3, p. 28, doi. 10.1177/107769587302800308
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- Publication type:
- Article
Try tape cassettes to critique ad copy.
- Published in:
- Journalism Educator, 1973, v. 28, n. 2, p. 24, doi. 10.1177/107769587302800209
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- Publication type:
- Article
AN EVALUATION ON ADVERTISING LITERACY EDUCATION: AN ASSESSMENT OF MEDIA LITERACY CURRICULUM IN TERMS OF ADVERTISING LITERACY IN TURKEY.
- Published in:
- Humanitas: International Journal of Social Sciences / Uluslararasi Sosyal Bilimler Dergisi, 2016, v. 4, n. 8, p. 65, doi. 10.20304/humanitas.277537
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- Publication type:
- Article
TRY THIS: Deconstructing assumptions in advertisin.
- Published in:
- mETAphor, 2019, n. 4, p. 49
- Publication type:
- Article