Works matching DE "STUDY %26 teaching of advertising"

Results: 162

Orígenes, evolución y desafíos actuales de la docencia publicitaria en España.

Published in:

Comunicación y Sociedad, 2000, v. 13, n. 2, p. 181

By:

Méndiz Noguero, Alfonso

Publication type:

Article

The Teaching of Advertising Management: Essential, Elective, or Extraneous.

Published in:

Journalism & Mass Communication Educator, 2010, v. 65, n. 3/4, p. 265, doi. 10.1177/107769581006500305

By:

STUHLFAUT, MARK W.;
DAVIS, CRAIG

Publication type:

Article

The Advertising Marketplace and the Media Planning Course.

Published in:

Journalism & Mass Communication Educator, 2000, v. 55, n. 3, p. 4, doi. 10.1177/107769580005500302

By:

Lloyd, Carla V.;
Slater, Jan

Publication type:

Article

Learning to create ad strategies for `different' target audiences.

Published in:

Journalism & Mass Communication Educator, 1999, v. 54, n. 1, p. 42, doi. 10.1177/107769589905400105

By:

Treise, Debbie;
Wagner, Elaine

Publication type:

Article

TRY THIS: Deconstructing assumptions in advertisin.

Published in:: mETAphor, 2019, n. 4, p. 49
Publication type:: Article

Practitioner Roles, Public Relations Education, and Professional Socialization: An Exploratory Study.

Published in:

Journal of Public Relations Research, 1999, v. 11, n. 1, p. 91, doi. 10.1207/s1532754xjprr1101_04

By:

Berkowitz, Dan;
Hristodoulakis, Ilias

Publication type:

Article

Designing a Mobile and Socially Networked Learning Assistant for a University-level Keyword Advertising Course.

Published in:

Journal of Online Learning & Teaching, 2014, v. 10, n. 3, p. 351

By:

Mukherjee, Partha;
Kozlek, Brad;
Jansen, Bernard J.;
Gyorke, Allan;
Camplese, Cole W.

Publication type:

Article

Reading ads, reading the world.

Published in:

Education 3-13, 2016, v. 44, n. 3, p. 325, doi. 10.1080/03004279.2014.991413

By:

Parry, Becky

Publication type:

Article

A Comparison of Advertising and Public Relations Students on Ethics: Attitudes and Predicted Behavior.

Published in:

Southwestern Mass Communication Journal, 2014, v. 30, n. 1, p. 1

By:

Fullerton, Jami A.;
McKinnon, Lori;
Kendrick, Alice

Publication type:

Article

A Comparison of Advertising and Public Relations Students on Ethics: Attitudes and Predicted Behavior.

Published in:

Southwestern Mass Communication Journal, 2014, v. 29, n. 1, p. 1

By:

Fullerton, Jami A.;
McKinnon, Lori;
Kendrick, Alice

Publication type:

Article

Disclosing brand placement to young children.

Published in:

International Journal of Advertising, 2018, v. 37, n. 4, p. 508, doi. 10.1080/02650487.2017.1335040

By:

De Pauw, Pieter;
Hudders, Liselot;
Cauberghe, Verolien

Publication type:

Article

Advertising education in China: what do the professionals think?.

Published in:

International Journal of Advertising, 2000, v. 19, n. 1, p. 95

By:

Guohoa Wu;
La Ferle, Carrie;
Wei-Na Lee

Publication type:

Article

ON THE USE OF NARRATIVE DISCOURSE IN ADVERTISING: HYBRIDITY, TEXTUAL VOICES AND GENDER IDENTITIES.

Published in:

Spanish Journal of Applied Linguistics / Revista Española de Lingüística Aplicada (John Benjamins Publishing Co.), 2009, v. 22, p. 291

By:

PERUCHA, BEGOÑA NÚÑEZ

Publication type:

Article

ENSURING SUCCESS FOR CLIENT-BASED PROJECTS: AN ADVERTISING COURSE CASE STUDY.

Published in:

Journal for Advancement of Marketing Education, 2011, v. 19, n. 1, p. 1

By:

West, Jean Jaymes

Publication type:

Article

The ups and downs of journalism schools.

Published in:

Public Relations Tactics, 1996, v. 3, n. 12, p. 8

By:

Elsasser, John

Publication type:

Article

Graduation day.

Published in:: Public Relations Tactics, 1996, v. 3, n. 4, p. 4
Publication type:: Article

AN EVALUATION ON ADVERTISING LITERACY EDUCATION: AN ASSESSMENT OF MEDIA LITERACY CURRICULUM IN TERMS OF ADVERTISING LITERACY IN TURKEY.

Published in:

Humanitas: International Journal of Social Sciences / Uluslararasi Sosyal Bilimler Dergisi, 2016, v. 4, n. 8, p. 65, doi. 10.20304/humanitas.277537

By:

ÇELİK, Yeşim

Publication type:

Article

Profesionales de la Publicidad en la Comunidad Autónoma Vasca: áreas de competencia técnica y necesidades formativas.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 27, p. 349

By:

Benito, Sergio Monge;
Gangoiti, Joseba Andoni Etxebarria

Publication type:

Article

FROM THE EXECUTIVE EDITOR.

Published in:

2004

By:

LaForge, Buddy

Publication type:

Editorial

Gender and the translation of audiovisual non-profit advertising.

Published in:

Revista de Lengua para Fines Específicos, 2016, v. 22, n. 2, p. 31, doi. 10.20420/rlfe.2016.316

By:

Gimbert, Montse Corrius;
De Marco, Marcella;
Borrás, Eva Espasa

Publication type:

Article

VÝZKUM VLIVU VYBRANÝCH TÉMAT SOCIÁLNÍ REKLAMY NA VYSOKOŠKOLSKÉ STUDENTY DO 26 LET.

Published in:

Media4u Magazine, 2012, n. 3, p. 78

By:

Harantova, Lenka

Publication type:

Article

School Psychology Programs' Efforts to Recruit Culturally Diverse Students.

Published in:

Trainers' Forum, 2013, v. 31, n. 2, p. 4

By:

Smith, Leann V.;
Blake, Jamilia J.;
Graves, Scott L.

Publication type:

Article

Methodological Guidelines for Advertising Research.

Published in:

Journal of Advertising, 2017, v. 46, n. 1, p. 71, doi. 10.1080/00913367.2016.1182088

By:

Rossiter, John R.;
Percy, Larry

Publication type:

Article

Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School.

Published in:

Journal of Advertising, 2016, v. 45, n. 2, p. 169, doi. 10.1080/00913367.2015.1107871

By:

Nelson, Michelle R.

Publication type:

Article

HARLOW GALE AND THE ORIGINS OF THE PSYCHOLOGY OF ADVERTISING.

Published in:

Journal of Advertising, 2007, v. 36, n. 4, p. 147, doi. 10.2753/JOA0091-3367360411

By:

Eighmey, John;
Sar, Sela

Publication type:

Article

Peer Evaluation and Readership of Influential Contributions to the Advertising Literature.

Published in:

Journal of Advertising, 2002, v. 31, n. 4, p. 65, doi. 10.1080/00913367.2002.10673686

By:

Beard, Fred K.

Publication type:

Article

Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks.

Published in:

Journal of Advertising, 1998, v. 27, n. 4, p. 53, doi. 10.1080/00913367.1998.10673569

By:

Pasadeos, Yorgo;
Phelps, Joe;
Kim, Bong-Hyun

Publication type:

Article

Early Days of International Advertising Education in the U.S.

Published in:

Journal of Advertising, 1994, v. 23, n. 1, p. 111, doi. 10.1080/00913367.1994.10673435

By:

Dunn, S. Watson

Publication type:

Article

Guest Editorial: Instead of Job Training.

Published in:

1989

By:

Rotfeld, Herbert J.

Publication type:

Editorial

ADVERTISING EDUCATION.

Published in:

1986

By:

McGann, Anthony F.

Publication type:

Editorial

A CAUTIONARY NOTE ON THE RELIABILITY OF ADVERTISING TEST-RETEST SCORES.

Published in:

Journal of Advertising, 1984, v. 13, n. 1, p. 41, doi. 10.1080/00913367.1984.10672873

By:

Adams, Arthur J.

Publication type:

Article

TOWARD A "SOCIAL CONTROL IN THE ADVERTISING AGENCY"

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 30, doi. 10.1080/00913367.1983.10672827

By:

Norris, Vincent P.

Publication type:

Article

CASES IN ADVERTISING.

Published in:

1982

By:

McGann, Anthony F.;
Fletcher, Alan D.

Publication type:

Book Review

ADVERTISING: A BEHAVIORAL APPROACH FOR MANAGERS.

Published in:

1981

By:

Hill, Conrad;
Fletcher, Alan D.

Publication type:

Book Review

The Paradox: An Application of a Clinical Psychological Concept to Marketing.

Published in:

Journal of Advertising, 1978, v. 7, n. 4, p. 40, doi. 10.1080/00913367.1978.10673254

By:

Soldow, Gary F.

Publication type:

Article

ADVERTISING EDUCATION: WHERE ARE WE; WHERE ARE WE GOING?

Published in:

1977

By:

Russell, J. Thomas

Publication type:

Editorial

The 1980's Project.

Published in:

Journal of Advertising, 1977, v. 6, n. 1, p. 50, doi. 10.1080/00913367.1977.10672686

By:

Steiner, Robert L.

Publication type:

Article

Advertising Commentary.

Published in:

1976

By:

Phillips, W. E.;
Gumz, Jolande K.

Publication type:

Letter

Creative Advertising Students: How Different?

Published in:

Journal of Advertising, 1976, v. 5, n. 2, p. 5, doi. 10.1080/00913367.1976.10672628

By:

Auer, Emma

Publication type:

Article

Top Agency Executives' Attitudes Toward Academic Preparation for Careers in the Advertising Profession in 1975.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 9, doi. 10.1080/00913367.1975.10672602

By:

Gifford, John B.;
Maggard, John P.

Publication type:

Article

A Forum For Issues In Advertising Education.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 7, doi. 10.1080/00913367.1975.10672601

By:

Mandell, Maurice

Publication type:

Article

The Role of Advertising Educators as Problem Solvers in the Field of Advertising.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 21, doi. 10.1080/00913367.1975.10672581

By:

Moore, Frazier;
Leckenby, John D.

Publication type:

Article

REJOINDER.

Published in:: Journal of Advertising, 1974, v. 3, n. 3, p. 50, doi. 10.1080/00913367.1974.10672541
Publication type:: Article

Advertising Courses For Whom: Advertisers or Consumers?

Published in:

Journal of Advertising, 1974, v. 3, n. 3, p. 45, doi. 10.1080/00913367.1974.10672539

By:

Peterman, J. N.

Publication type:

Article

Advertising Education.

Published in:

1974

By:

Stewart, Dan

Publication type:

Editorial

Zen Theory and the Creative Course.

Published in:

Journal of Advertising, 1974, v. 3, n. 2, p. 38

By:

Burke, Thomas Edwin;
Stephens, Edward

Publication type:

Article

Advertising Education.

Published in:

1973

By:

Stewart, Dan

Publication type:

Editorial

Advertising Education.

Published in:

Journal of Advertising, 1973, v. 2, n. 2, p. 18, doi. 10.1080/00913367.1973.10672494

By:

Ross, Billy I.

Publication type:

Article

The Company Perspective.

Published in:

Journal of Advertising, 1973, v. 2, n. 2, p. 16, doi. 10.1080/00913367.1973.10672493

By:

Montana, Patrick J.

Publication type:

Article

Advertising Education Is Alive and Well!

Published in:

Journal of Advertising, 1973, v. 2, n. 2, p. 11, doi. 10.1080/00913367.1973.10672492

By:

Christian, Dick

Publication type:

Article