Works matching DE "STUDY %26 teaching of advertising"
Results: 162
Point-of-purchase advertising.
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- Technology Teacher, 1998, v. 57, n. 6, p. 9
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- Article
Methodological Guidelines for Advertising Research.
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- Journal of Advertising, 2017, v. 46, n. 1, p. 71, doi. 10.1080/00913367.2016.1182088
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- Article
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School.
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- Journal of Advertising, 2016, v. 45, n. 2, p. 169, doi. 10.1080/00913367.2015.1107871
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- Article
HARLOW GALE AND THE ORIGINS OF THE PSYCHOLOGY OF ADVERTISING.
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- Journal of Advertising, 2007, v. 36, n. 4, p. 147, doi. 10.2753/JOA0091-3367360411
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- Article
Peer Evaluation and Readership of Influential Contributions to the Advertising Literature.
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- Journal of Advertising, 2002, v. 31, n. 4, p. 65, doi. 10.1080/00913367.2002.10673686
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- Article
Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks.
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- Journal of Advertising, 1998, v. 27, n. 4, p. 53, doi. 10.1080/00913367.1998.10673569
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- Article
Early Days of International Advertising Education in the U.S.
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- Journal of Advertising, 1994, v. 23, n. 1, p. 111, doi. 10.1080/00913367.1994.10673435
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- Article
AN EVALUATION ON ADVERTISING LITERACY EDUCATION: AN ASSESSMENT OF MEDIA LITERACY CURRICULUM IN TERMS OF ADVERTISING LITERACY IN TURKEY.
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- Humanitas: International Journal of Social Sciences / Uluslararasi Sosyal Bilimler Dergisi, 2016, v. 4, n. 8, p. 65, doi. 10.20304/humanitas.277537
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- Article
FROM THE EXECUTIVE EDITOR.
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- 2004
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- Publication type:
- Editorial
TRY THIS: Deconstructing assumptions in advertisin.
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- mETAphor, 2019, n. 4, p. 49
- Publication type:
- Article
Redesigning the first year business curriculum at the University of Bedfordshire.
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- International Journal of Management Education (Oxford Brookes University), 2010, v. 8, n. 2, p. 13, doi. 10.3794/ijme.82.274
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- Article
Remarkable or Modest? The Role Played by Culture in Advertising.
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- Business Communication Quarterly, 2003, v. 66, n. 1, p. 61, doi. 10.1177/108056990306600107
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- Article
Is Advertising Creativity Primarily an Individual or a Social Process?
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- Mass Communication & Society, 2006, v. 9, n. 4, p. 373, doi. 10.1207/s15327825mcs0904_1
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- Article
Microcomputers help students with research reports.
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- Journalism Educator, 1984, v. 39, n. 1, p. 35, doi. 10.1177/107769588403900111
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- Article
Advertising graduates need to prepare for new technologies.
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- Journalism Educator, 1984, v. 39, n. 1, p. 27, doi. 10.1177/107769588403900107
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- Publication type:
- Article
Figure/ground, positive/negative space theory helps ad students with little art background.
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- Journalism Educator, 1983, v. 38, n. 1, p. 30, doi. 10.1177/107769588303800110
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- Publication type:
- Article
Studio-produced televised lectures offer important advantages in advertising principles course.
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- Journalism Educator, 1981, v. 36, n. 3, p. 21, doi. 10.1177/107769588103600308
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- Article
Agency presidents rank ad courses, job opportunities.
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- Journalism Educator, 1980, v. 35, n. 2, p. 46, doi. 10.1177/107769588003500210
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- Article
Enrollment in advertising UP 5%, new Guide reports.
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- Journalism Educator, 1979, v. 34, n. 3, p. 30
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- Article
Ad layout students become 'artists' with viewer device.
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- Journalism Educator, 1977, v. 32, n. 2, p. 41, doi. 10.1177/107769587703200214
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- Article
Large department gains from student advisory committee.
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- Journalism Educator, 1977, v. 32, n. 2, p. 16, doi. 10.1177/107769587703200206
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- Publication type:
- Article
Rhetorical devices help ad students develop copy style.
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- Journalism Educator, 1977, v. 31, n. 4, p. 24
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- Article
Journalism shares rich heritage with advertising.
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- Journalism Educator, 1976, v. 31, n. 1, p. 58, doi. 10.1177/107769587603100123
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- Publication type:
- Article
Yes, journalism and advertising can live together.
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- Journalism Educator, 1976, v. 31, n. 1, p. 57, doi. 10.1177/107769587603100122
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- Article
Class functions as ad agency; job offers increase.
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- Journalism Educator, 1973, v. 28, n. 3, p. 28, doi. 10.1177/107769587302800308
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- Article
Try tape cassettes to critique ad copy.
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- Journalism Educator, 1973, v. 28, n. 2, p. 24, doi. 10.1177/107769587302800209
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- Article
A Comparison of Advertising and Public Relations Students on Ethics: Attitudes and Predicted Behavior.
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- Southwestern Mass Communication Journal, 2014, v. 30, n. 1, p. 1
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- Article
A Comparison of Advertising and Public Relations Students on Ethics: Attitudes and Predicted Behavior.
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- Southwestern Mass Communication Journal, 2014, v. 29, n. 1, p. 1
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- Article
The ups and downs of journalism schools.
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- Public Relations Tactics, 1996, v. 3, n. 12, p. 8
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- Article
Graduation day.
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- Public Relations Tactics, 1996, v. 3, n. 4, p. 4
- Publication type:
- Article
Public Relations In The Academic Institution.
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- Public Relations Quarterly, 1981, v. 26, n. 2, p. 21
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- Article
Creating Consumuments: The Use of Artistic Interpretation of Text as an Insight Mining Device in Advertising Courses.
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- Atlantic Marketing Journal, 2014, v. 3, n. 1, p. 23
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- Article
Gender and the translation of audiovisual non-profit advertising.
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- Revista de Lengua para Fines Específicos, 2016, v. 22, n. 2, p. 31, doi. 10.20420/rlfe.2016.316
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- Publication type:
- Article
VÝZKUM VLIVU VYBRANÝCH TÉMAT SOCIÁLNÍ REKLAMY NA VYSOKOŠKOLSKÉ STUDENTY DO 26 LET.
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- Media4u Magazine, 2012, n. 3, p. 78
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- Article
Cognitive skills, personality traits and dropout in Dutch vocational education.
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- Empirical Research in Vocational Education & Training, 2018, v. 10, n. 1, p. 1, doi. 10.1186/s40461-018-0072-9
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- Article
Editor's Letter: It Takes Something Other Than a Village.
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- 2019
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- Publication type:
- Letter
Advertising in Communications: Home Is Where the Scholars Live.
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- Journal of Advertising Education, 2019, v. 23, n. 1, p. 53, doi. 10.1177/1098048219842382
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- Article
Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education.
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- Journal of Advertising Education, 2019, v. 23, n. 1, p. 60, doi. 10.1177/1098048219842341
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- Article
Dimensions of News Media Literacy Among U.S. Advertising Students.
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- Journal of Advertising Education, 2019, v. 23, n. 1, p. 7, doi. 10.1177/1098048219841280
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- Publication type:
- Article
How the Visiting Professors Program Can Help You Survive Teaching 21st Century Advertising.
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- Journal of Advertising Education, 2018, v. 22, n. 2, p. 144, doi. 10.1177/1098048218807143
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- Article
Project Resurrection: When Big Ideas Are Ready But The Skills Aren’t.
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- Journal of Advertising Education, 2018, v. 22, n. 2, p. 116, doi. 10.1177/1098048218807141
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- Article
Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching.
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- Journal of Advertising Education, 2018, v. 22, n. 1, p. 23, doi. 10.1177/1098048218768593
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- Article
From the Recipient of the 2017 AEJMC Advertising Division Distinguished Teaching Award: Making a Difference, One Student at a Time.
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- Journal of Advertising Education, 2018, v. 22, n. 1, p. 54, doi. 10.1177/1098048218768592
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- Article
From the Recipient of the 2017 AEJMC Advertising Division Early Career Teaching Award: Why I Teach Advertising.
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- Journal of Advertising Education, 2018, v. 22, n. 1, p. 57, doi. 10.1177/1098048218768591
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- Article
Creating Inclusive Groups in the Advertising Classroom.
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- Journal of Advertising Education, 2018, v. 22, n. 1, p. 34, doi. 10.1177/1098048218768587
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- Article
Mentors and minority advertising students: A survey of the 2017 Most Promising Multicultural Student class.
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- Journal of Advertising Education, 2017, v. 21, n. 2, p. 25, doi. 10.1177/109804821702100208
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- Article
A Review of VoiceThread as a Tool for Advertising Education.
- Published in:
- 2017
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- Publication type:
- Product Review
Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding.
- Published in:
- Journal of Advertising Education, 2017, v. 21, n. 1, p. 33, doi. 10.1177/109804821702100107
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- Publication type:
- Article
Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study.
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- Journal of Advertising Education, 2017, v. 21, n. 1, p. 26, doi. 10.1177/109804821702100106
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- Publication type:
- Article
Teaching Creativity: Experimental Evidence of Three Strategies for Teaching Industry Standards for Creative Excellence.
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- Journal of Advertising Education, 2017, v. 21, n. 1, p. 13, doi. 10.1177/109804821702100105
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- Publication type:
- Article