Works about STOUT, Patricia A.

Measuring Emotional Response to Advertising: A Comment on Stout and Leckenby.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 49, doi. 10.1080/00913367.1988.10673129

By:

• Page, Thomas J.;
• Daugherty, Patricia J.;
• Eroglu, Dogan;
• Hartman, David E.;
• Johnson, Scott D.;
• Lee, Doo-hee

Publication type:

Article