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  • 4.0 MARKETING MIX.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 100
    By:
    • Gross, Walter;
    • Kahler, Ruel;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Pletcher, Barbara A.;
    • Becherer, Richard C.;
    • Lammers, H. Bruce;
    • Dixon, Donald F.;
    • Schoell, William F.;
    • Rucks, Conway
    Publication type:
    Article

  • 2.0 MARKETING INSTITUTIONS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 98
    By:
    • Gross, Walter;
    • Pletcher, Barbara A.;
    • Jolson, Marvin A.;
    • Leonard, Myron
    Publication type:
    Article

  • 18. Retailing.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Babione, F. A.;
    • Fox, Harold W.;
    • Spencer, Ulric M.
    Publication type:
    Abstract