You're not you when you're in a snickers' ad: Celebrity, intertextuality, and masculinity.
- Published in:
- Qualitative Research Reports in Communication, 2019, v. 20, n. 1, p. 35, doi. 10.1080/17459435.2019.1605403
- By:
- Publication type:
- Article
Works matching DE "STEREOTYPES in advertising"
Results: 73
1
2
LOOKING THROUGH GENDERED LENSES: FEMALE STEREOTYPING IN ADVERTISEMENTS AND GENDER ROLE EXPECTATIONS.
- Published in:
- Journalism & Mass Communication Quarterly, 1996, v. 73, n. 2, p. 379, doi. 10.1177/107769909607300209
- By:
- Publication type:
- Article
3
'Let's live like Galicians': Nationalism in advertising.
- Published in:
- Journal of Argumentation in Context, 2013, v. 2, n. 3, p. 299, doi. 10.1075/jaic.2.3.02scr
- By:
- Publication type:
- Article
4
One Click Forward and Two Clicks Back: Portrayal of Women Using Computers in Television Commercials.
- Published in:
- Women's Studies in Communication, 2000, v. 23, n. 3, p. 392, doi. 10.1080/07491409.2000.11735775
- By:
- Publication type:
- Article
5
Advertising and women.
- Published in:
- Analele Universităţii. Seria Ştiinţele Limbii, Literatură şi Didactica Predării, Limbi şi Literaturi Străine, 2017, p. 78
- By:
- Publication type:
- Article
6
Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 6, p. 970, doi. 10.1080/02650487.2015.1077605
- By:
- Publication type:
- Article
7
Attitudes Towards Gender Portrayal in Advertising: An Australian Perspective.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 251, doi. 10.1362/0267257053166820
- By:
- Publication type:
- Article
8
Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 6, p. 485, doi. 10.1362/026725799785045879
- By:
- Publication type:
- Article
9
Consumo de revistas de moda y efectos en la autopercepción del cuerpo de mujeres: un estudio comparado entre España y México desde la Tercera Persona.
- Published in:
- Comunicación y Sociedad, 2009, v. 22, n. 2, p. 221
- By:
- Publication type:
- Article
10
Spanish gold: Stereotypes, ideology, and the construction of a U.S. Latino market.
- Published in:
- Howard Journal of Communications, 1988, v. 1, n. 4, p. 155, doi. 10.1080/10646178809359689
- By:
- Publication type:
- Article
11
The Effectiveness of Chef Endorsement in Restaurant Print Advertising: Do Respondents' Gender Stereotypes or Genders Matter?
- Published in:
- Asia Pacific Journal of Tourism Research, 2012, v. 17, n. 4, p. 416, doi. 10.1080/10941665.2011.627354
- By:
- Publication type:
- Article
12
Aurkibide analitikoa.
- Published in:
- 2007
- Publication type:
- Abstract
13
Analytical summary.
- Published in:
- 2007
- Publication type:
- Abstract
14
Sumario analítico.
- Published in:
- 2007
- Publication type:
- Abstract
15
Valores y estereotipos femeninos creados en la publicidad gráfica de las marcas de moda de lujo en España.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2007, v. 12, n. 23, p. 75
- By:
- Publication type:
- Article
16
Deconstructing Subtle Racist Imagery in Television Ads.
- Published in:
- Journal of Business Ethics, 2014, v. 123, n. 3, p. 421, doi. 10.1007/s10551-013-1798-8
- By:
- Publication type:
- Article
17
Perceptions of negative stereotypes of older people in magazine advertisements: comparing the perceptions of older adults and college students.
- Published in:
- Ageing & Society, 2008, v. 28, n. 2, p. 233, doi. 10.1017/S0144686X07006605
- By:
- Publication type:
- Article
18
Evaluating the Work Preference Inventory and its Measurement of Motivation in Creative Advertising Professionals.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 81, doi. 10.1080/10641734.2010.10505277
- By:
- Publication type:
- Article
19
Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 69, doi. 10.1080/10641734.2010.10505276
- By:
- Publication type:
- Article
20
Does Advertising on Black Entertainment Television Portray More Positive Gender Representations Compared to Broadcast Networks?
- Published in:
- Sex Roles, 2008, v. 59, n. 9-10, p. 752, doi. 10.1007/s11199-008-9470-y
- By:
- Publication type:
- Article
21
Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years.
- Published in:
- Sex Roles, 1999, v. 41, n. 5-6, p. 413, doi. 10.1023/A:1018826900972
- By:
- Publication type:
- Article
22
Aunt Jemima Isn't Keeping Up with the Energizer Bunny: Stereotyping of Animated Spokes- characters in Advertising.
- Published in:
- Sex Roles, 1999, v. 40, n. 11-12, p. 959, doi. 10.1023/A:1018833423803
- By:
- Publication type:
- Article
23
Identifying the portrayal of 50+ consumers in Polish print advertising.
- Published in:
- Economics & Business Review, 2016, v. 2, n. 4, p. 77, doi. 10.18559/ebr.2016.4.5
- By:
- Publication type:
- Article
24
A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand.
- Published in:
- Journal of Broadcasting & Electronic Media, 2000, v. 44, n. 3, p. 415, doi. 10.1207/s15506878jobem4403_5
- By:
- Publication type:
- Article
25
Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 3, p. 256, doi. 10.1080/00913367.2013.857621
- By:
- Publication type:
- Article
26
"What about the Intended Consequences?".
- Published in:
- Journal of Advertising, 2012, v. 41, n. 3, p. 91, doi. 10.2753/joa0091-3367410306
- By:
- Publication type:
- Article
27
THE AUTOMATIC COUNTRY-OF-ORIGIN EFFECTS ON BRAND JUDGMENTS.
- Published in:
- Journal of Advertising, 2005, v. 34, n. 1, p. 87, doi. 10.1080/00913367.2005.10639183
- By:
- Publication type:
- Article
28
THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES.
- Published in:
- Journal of Advertising, 2004, v. 33, n. 4, p. 27, doi. 10.1080/00913367.2004.10639172
- By:
- Publication type:
- Article
29
CONSUMER RESPONSE TO SEX ROLE PORTRAYALS IN ADVERTISEMENTS.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 4, p. 77, doi. 10.1080/00913367.2003.10639144
- By:
- Publication type:
- Article
30
EXPLORING COLLECTIVE MEMORIES ASSOCIATED WITH AFRICAN-AMERICAN ADVERTISING MEMORABILIA.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 1, p. 47, doi. 10.1080/00913367.2003.10639048
- By:
- Publication type:
- Article
31
Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 1, p. 113, doi. 10.1080/00913367.1998.10673546
- By:
- Publication type:
- Article
32
SEX STEREOTYPING IN ADVERTISING.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
33
FEMALE ROLE PORTRAYALS IN ADVERTISING AND COMMUNICATION EFFECTIVENESS: A REVIEW.
- Published in:
- Journal of Advertising, 1985, v. 14, n. 3, p. 4, doi. 10.1080/00913367.1985.10672951
- By:
- Publication type:
- Article
34
SEX ROLE STEREOTYPING IN CHILDREN'S ADVERTISING: CURRENT AND PAST TRENDS.
- Published in:
- Journal of Advertising, 1984, v. 13, n. 2, p. 34, doi. 10.1080/00913367.1984.10672885
- By:
- Publication type:
- Article
35
EFFECTS OF MODEL ATTRACTIVENESS ON SALES RESPONSE.
- Published in:
- Journal of Advertising, 1984, v. 13, n. 1, p. 17, doi. 10.1080/00913367.1984.10672870
- By:
- Publication type:
- Article
36
How Can You Activate 'Incongruence' in 'Customized Communications' Through African-American Stereotypes? Measuring 'Customized Communication Incongruity' in Advertising.
- Published in:
- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 83
- By:
- Publication type:
- Article
37
Fatvertising: Refiguring Fat Gay Men in Cyberspace.
- Published in:
- Limina, 2007, v. 13, p. 92
- By:
- Publication type:
- Article
38
Gender-role stereotyping in Zimbabwean television advertisements.
- Published in:
- South African Journal of Psychology, 2001, v. 31, n. 2, p. 21, doi. 10.1177/008124630103100203
- By:
- Publication type:
- Article
39
Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions.
- Published in:
- International Journal of Advertising, 1990, v. 9, n. 4, p. 317, doi. 10.1080/02650487.1990.11107162
- By:
- Publication type:
- Article
40
Self-Efficacy and Stereotyping in Advertising: Should Consumers Want a Change?
- Published in:
- International Journal of Advertising, 1990, v. 9, n. 4, p. 308, doi. 10.1080/02650487.1990.11107161
- By:
- Publication type:
- Article
41
Sex Stereotyping in Advertising.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
42
Women and Advertising.
- Published in:
- International Journal of Advertising, 1983, v. 2, n. 1, p. 33, doi. 10.1080/02650487.1983.11104955
- By:
- Publication type:
- Article
43
Woman's Place in the Advertising Culture.
- Published in:
- Business & Society Review (00453609), 1978, n. 27
- By:
- Publication type:
- Article
44
Stereotyping in advertisements viewed by children.
- Published in:
- Marketing Bulletin, 1990, v. 1, p. 7
- By:
- Publication type:
- Article
45
Pictorial Stereotypes in a Projective Test.
- Published in:
- Journal of Marketing, 1959, v. 24, n. 2, p. 72, doi. 10.2307/1248853
- By:
- Publication type:
- Article
46
SEX-ROLE STEREOTYPES OF WOMEN IN AUSTRALIAN MAGAZINE ADVERTISING.
- Published in:
- Australian Journal of Management (University of New South Wales), 1978, v. 3, n. 1, p. 65, doi. 10.1177/031289627800300105
- By:
- Publication type:
- Article
47
"Beyond Demographics and Stereotypes: Effects of Urban Identification on Responses to Actor Race in Advertising".
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 650
- By:
- Publication type:
- Article
48
"Racial Stereotypes in Consumer Judgment: The Effect of the Presence of Others".
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 649
- By:
- Publication type:
- Article
49
Do we Always Judge a Book by its Cover? The 'How' and 'When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 648
- By:
- Publication type:
- Article
50
Brand Stereotypes and Consumer Judgments: The Automatic Shifting of Standards in Brand Evaluations.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 312
- By:
- Publication type:
- Article