Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel.
- Published in:
- 2009
- By:
- Publication type:
- Case Study
Works matching DE "SPOT television advertising"
Results: 11
1
2
Own Party Issue Ownership Emphasis in Presidential Television Spots.
- Published in:
- Communication Reports, 2007, v. 20, n. 1, p. 42, doi. 10.1080/08934210601182818
- By:
- Publication type:
- Article
3
Enhancing the Efficacy of Split Thirty-Second Television Commercials: An Encoding Variability Application.
- Published in:
- Journal of Advertising, 1995, v. 24, n. 3, p. 13, doi. 10.1080/00913367.1995.10673480
- By:
- Publication type:
- Article
4
A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775
- By:
- Publication type:
- Article
5
NUTRITION EDUCATION WITH CHILDREN VIA TELEVISION: A REVIEW.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 2, p. 26, doi. 10.1080/00913367.1981.10672758
- By:
- Publication type:
- Article
6
Weekly Variation in Audience Delivery Of TV Advertising Schedules.
- Published in:
- Journal of Advertising, 1977, v. 6, n. 4, p. 36, doi. 10.1080/00913367.1977.10672724
- By:
- Publication type:
- Article
7
The Choice of Commercial Breaks in Television Programs: The Number, Length and Timing.
- Published in:
- Journal of Industrial Economics, 2004, v. 52, n. 3, p. 315, doi. 10.1111/j.0022-1821.2004.00228.x
- By:
- Publication type:
- Article
8
Hitting the spot.
- Published in:
- Public Relations Tactics, 2007, v. 14, n. 12, p. 4
- By:
- Publication type:
- Article
9
The Effects of Length, Content, and Repetition on Television Commercial Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 91, doi. 10.2307/3172516
- By:
- Publication type:
- Article
10
Predicting Audience Exposure to Spot TV Advertising Schedules.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 1, doi. 10.2307/3151049
- By:
- Publication type:
- Article
11
The Perceived Effects of Piggyback Television Commercials.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 365, doi. 10.2307/3149852
- By:
- Publication type:
- Article