Works about SPORTS sponsorship
Results: 1062
Introduction.
- Published in:
- International Journal of the History of Sport, 2024, v. 41, n. 1, p. 1, doi. 10.1080/09523367.2024.2339647
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- Article
Putting Logos on the World's Best Running Feet: The Emergence of Apparel Sponsors in Ethiopian and Kenyan Athletics.
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- International Journal of the History of Sport, 2024, v. 41, n. 1, p. 6, doi. 10.1080/09523367.2023.2266395
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- Article
A Study of the Factor Analysis on the Change in the Title of the Sponsorship of Chinese Professional Football Clubs.
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- International Journal of the History of Sport, 2018, v. 35, n. 12/13, p. 1238, doi. 10.1080/09523367.2019.1618834
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- Article
Mormon Missionaries and the Emergence of Modern Argentine Sport, 1938-1943.
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- International Journal of the History of Sport, 2018, v. 35, n. 1, p. 61, doi. 10.1080/09523367.2018.1496083
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- Article
The Development of the Olympic Narrative in Chinese Elite Sport Discourse from Its First Successful Olympic Bid to the Post-Beijing Games Era.
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- International Journal of the History of Sport, 2016, v. 33, n. 12, p. 1427, doi. 10.1080/09523367.2017.1284818
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- Article
Marketing Avery Brundage’s Apoplexy: The 1976 Montreal Olympics Self-Financing Model.
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- International Journal of the History of Sport, 2016, v. 33, n. 4, p. 369, doi. 10.1080/09523367.2016.1155559
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- Article
Sports Infrastructure, Legacy and the Paradox of the 1984 Olympic Games.
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- International Journal of the History of Sport, 2015, v. 32, n. 1, p. 144, doi. 10.1080/09523367.2014.986110
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- Article
Going the Distance: The Road to the 1984 Olympic Women's Marathon.
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- International Journal of the History of Sport, 2015, v. 32, n. 1, p. 72, doi. 10.1080/09523367.2014.958668
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- Article
Re-Entering the Sporting World: China's Sponsorship of the 1963 Games of the New Emerging Forces (GANEFO).
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- International Journal of the History of Sport, 2014, v. 31, n. 15, p. 1852, doi. 10.1080/09523367.2014.922545
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- Article
Investment, Advertisement, and Sponsorship: Business in Dutch Football 1910-1920.
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- Dutch Crossing, 2011, v. 35, n. 1, p. 89, doi. 10.1179/155909011X12930363744223
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- Article
ATHENS -- THE ATHLETIC.
- Published in:
- Canadian Journal of History of Sport, 1987, v. 18, n. 2, p. 15, doi. 10.1123/cjhs.18.2.15
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- Article
Predicting Active Sport Participant's Approach Behaviors from Emotions and Meaning Attributed to Sport Event Experience.
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- Event Management, 2023, v. 27, n. 1, p. 127, doi. 10.3727/152599522X16419948695053
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- Article
The Influence of Medium-Scale Host Cities' Image On Mega-Sporting Events: The UEFA Euro 2016.
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- Event Management, 2023, v. 27, n. 1, p. 91, doi. 10.3727/152599522X16419948694973
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- Article
Make It Count: Examining Outcomes of Activation and Advertising-Like Event Sponsorship.
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- Event Management, 2022, v. 26, n. 7, p. 1447, doi. 10.3727/152599522X16419948391131
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- Article
Creating Brand Experiences Through Activational Sponsorship Leverage.
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- Event Management, 2022, v. 26, n. 5, p. 1175, doi. 10.3727/152599522X16419948391230
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- Article
A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-linked Event.
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- Event Management, 2022, v. 26, n. 4, p. 763, doi. 10.3727/152599521X16288665119387
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- Article
A COMPREHENSIVE MODEL FOR SPECTATORS' INTENTIONS TO ATTEND TENNIS MATCHES: TOWARDS A MOTIVE-BASED TYPOLOGY.
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- Event Management, 2022, v. 26, n. 3, p. 547, doi. 10.3727/152599521X16288665119279
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- Article
Stakeholders' Perspectives on Hosting Large-Scale Sports Events.
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- Event Management, 2022, v. 26, n. 2, p. 275, doi. 10.3727/152599521X16192004803548
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- Article
Subjective Well-being (SWB) of Sport Event Participants: Causes and Effects.
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- Event Management, 2022, v. 26, n. 1, p. 41, doi. 10.3727/152599521X16192004803601
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- Article
Consumers' Responses to Tie-in Brand Purchase Intention in Event Sponsorships.
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- Event Management, 2021, v. 25, n. 5, p. 565, doi. 10.3727/152599520X15894679115574
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- Article
HOW SHOULD SPONSORSHIP ACTIVATION WORK? A SPORTS EVENT AND ATHLETE-BASED BRAND BUILDING FRAMEWORK (SEA-BB) CAPTURING AN INTERNAL AND EXTERNAL ROUTE.
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- Event Management, 2020, v. 24, n. 6, p. 711, doi. 10.3727/152599519X15506259856002
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- Article
Investigating Brand Image Transfer in Sport Sponsorship Of a Participation Sport Event in Singapore.
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- Event Management, 2020, v. 24, n. 2, p. 263, doi. 10.3727/152599518X15403853721240
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- Article
MEGA-SPORTS EVENTS AND STOCK MARKET RETURNS: THE CASE OF THE 2022 WORLD CUP.
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- Event Management, 2018, v. 22, n. 3, p. 379, doi. 10.3727/152599518X15239930463154
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- Article
LEVERAGE AND ACTIVATION OF SPORT SPONSORSHIP THROUGH MUSIC FESTIVALS.
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- Event Management, 2018, v. 22, n. 2, p. 123, doi. 10.3727/152599518X15173355843299
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- Article
The nexus between Public Investment Fund Sports Revenue and economic development in Saudi Arabia.
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- Journal of Economic Administrative & Legal Sciences, 2025, v. 9, n. 1, p. 137, doi. 10.26389/AJSRP.L300624
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- Article
Communication management in professional cycling. The case of the Vuelta a Asturias.
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- Universitas, Revista de Ciencias Sociales y Humanas, 2023, n. 38, p. 63, doi. 10.17163/uni.n38.2023.03
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- Article
Post-truth, gender issues and sports entertainment: the setting in Ibero-America's main digital media for the Super Bowl halftime show 2020.
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- Communication & Society, 2022, v. 35, n. 1, p. 177, doi. 10.15581/003.35.1.177-195
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- Article
#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research.
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- Journal of Advertising, 2024, v. 53, n. 3, p. 434, doi. 10.1080/00913367.2023.2288829
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- Article
Past, Present, and Future of the Journal of Advertising.
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- Journal of Advertising, 2022, v. 51, n. 2, p. 133, doi. 10.1080/00913367.2022.2073147
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- Article
The Journal of Advertising's Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review.
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- Journal of Advertising, 2022, v. 51, n. 2, p. 153, doi. 10.1080/00913367.2021.2006100
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- Article
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising.
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- Journal of Advertising, 2022, v. 51, n. 1, p. 4, doi. 10.1080/00913367.2021.1880345
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- Article
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages.
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- Journal of Advertising, 2021, v. 50, n. 5, p. 565, doi. 10.1080/00913367.2021.1984345
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- Article
Olympic Sponsorships and Brand Value: An Empirical Analysis.
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- Journal of Advertising, 2021, v. 50, n. 2, p. 139, doi. 10.1080/00913367.2020.1856737
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- Publication type:
- Article
Parenting "YouTube Natives": The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos.
- Published in:
- Journal of Advertising, 2018, v. 47, n. 4, p. 326, doi. 10.1080/00913367.2018.1544952
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- Article
Creative Analogy As a Means of Articulating Incongruent Sponsorships.
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- Journal of Advertising, 2017, v. 46, n. 4, p. 521, doi. 10.1080/00913367.2017.1396513
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- Article
Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 142, doi. 10.1080/00913367.2013.835754
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- Article
Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery.
- Published in:
- Journal of Advertising, 2012, v. 41, n. 1, p. 5, doi. 10.2753/JOA0091-3367410101
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- Article
AFFECTIVE INTENSITY AND SPONSOR IDENTIFICATION.
- Published in:
- Journal of Advertising, 2010, v. 39, n. 3, p. 99, doi. 10.2753/JOA0091-3367390307
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- Article
WINNING WAYS.
- Published in:
- Journal of Advertising, 2009, v. 38, n. 2, p. 5, doi. 10.2753/JOA0091-3367380201
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- Publication type:
- Article
Building Brand Image Through Event Sponsorship: The Role of Image Transfer.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 4, p. 47, doi. 10.1080/00913367.1999.10673595
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- Publication type:
- Article
The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products.
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- Journal of Advertising, 2000, v. 29, n. 4, p. 13, doi. 10.1080/00913367.2000.10673621
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- Publication type:
- Article
Authoritarian States and Global Sport: The Contested Cases of Qatar, the UAE and Saudi Arabia.
- Published in:
- Social Sciences (2076-0760), 2024, v. 13, n. 12, p. 701, doi. 10.3390/socsci13120701
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- Publication type:
- Article
THE COMPARISON OF COMPETITIVE BALANCE BETWEEN SUPER RUGBY (SANZAR) AND ENGLISH PREMIERSHIP RUGBY: A CASE STUDY FROM 1996-2014 SEASON OR NOT ATTRACTIVE-NO PEOPLE-NO MONEY.
- Published in:
- 2016
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- Publication type:
- Case Study
РОЛЯТА НА СПОНСОРСТВОТО КАТО ИЗТОЧНИК НА ФИНАНСИРАНЕ НА СПОРТА
- Published in:
- New Knowledge Journal of Science / Novo Znanie, 2018, v. 7, n. 4, p. 71
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- Article
Sağlık Kuruluşlarının Sponsorluk ve Sosyal Sorumluluk Tercihleri Üzerine Bir Araştırma.
- Published in:
- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2024, v. 13, n. 3, p. 1310, doi. 10.15869/itobiad.1407099
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- Article
Spor Sponsorluğu İle Marka İmajı ve Marka Değeri Arasındaki İlişki: Nicel Bir Araştırma.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2019, v. 8, n. 3, p. 2204, doi. 10.15869/itobiad.596615
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- Article
Environmental Sustainability Research and Future Directions for Events and Facilities: An Assessment of the Field.
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- Journal of Applied Sport Management, 2023, v. 15, n. 4, p. 23, doi. 10.7290/jasm-2023-V15-I4-rfm0
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- Publication type:
- Article
Analytics on Service Quality in Spectator Sports.
- Published in:
- Journal of Applied Sport Management, 2022, v. 14, n. 4, p. 48, doi. 10.7290/jasm14h59c
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- Publication type:
- Article
Analytical and Theoretical Perspectives on Sport-Related VR Research: Spatial Presence Manipulation Guidelines.
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- Journal of Applied Sport Management, 2022, v. 14, n. 4, p. 28, doi. 10.7290/jasm141fjj
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- Publication type:
- Article
Sport Isn't Sacred and Analytics Isn't New: Challenging Common Notions About Sports Analytics.
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- Journal of Applied Sport Management, 2022, v. 14, n. 4, p. 11, doi. 10.7290/jasm14q8ff
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- Publication type:
- Article