Works matching DE "SPORTS sponsorship"

Results: 1084

Literatur zum Thema: Sportmarketing.

Published in:: Marketing Review St. Gallen, 2025, n. 3, p. 70
Publication type:: Article

Digital Activation in Sports Sponsorship: Innovations and Success Factors.

Published in:

Marketing Review St. Gallen, 2025, n. 3, p. 20

By:

Ceka, Meriton;
Reinecke, Sven

Publication type:

Article

Going for gold-Should responsible governments raise the bar on sponsorship of the Olympic Games and other sporting events by food and beverage companies?

Published in:

Communications Law: Journal of Computer, Media & Telecommunications Law, 2012, v. 17, n. 2, p. 42

By:

Garde, Amandine;
Rigby, Neville

Publication type:

Article

Editorial: Glasgow, the Referendum and the Commonwealth Games.

Published in:

2014

By:

Mole, Stuart

Publication type:

Editorial

College Sports Fans: Examination Of Attachment, Feelings, And Bragging Rights.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2017, v. 30, p. 12

By:

Bickle, Marianne C.;
Burnsed, Katherine A.

Publication type:

Article

Sponsorship.

Published in:

1990

By:

C. C.;
D. M.

Publication type:

Editorial

Gewerbliche Tätigkeit eines Sportlers und Zurechnung von Zahlungen der Sportförderung.

Published in:

FinanzRundschau, 2022, v. 104, n. 24, p. 1128, doi. 10.9785/fr-2022-1042405

By:

Geserich, Stephan

Publication type:

Article

Mobile App Sold Separately.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 32

By:

Mancuso, Joan;
Stuth, Karen

Publication type:

Article

Wpływ kryzysu wywołanego przez COVID-19 na „ekosystem″ piłkarski w Europie.

Published in:

Studia Periegetica, 2022, v. 37, n. 1, p. 43, doi. 10.5604/01.3001.0015.8463

By:

CHŁAPOWSKI, JAN;
KANTANISTA, ADAM

Publication type:

Article

د ا رسة مقارنة منظومة الاحت ا رف الرياضي لدى اعضاء الهيئات الادارية للأندية الرياضية المشاركة في بطولة الدوري الممتاز لكرة القدم وفقاً لمتغير التحصيل الد ا رسي ).

Published in:

Journal of Physical Education (20736452), 2022, v. 34, n. 1, p. 88, doi. 10.37359/JOPE.V34(1)2022.1235

By:

علي سعد عبد الحمي
فارس سامي يوسف م&#1575

Publication type:

Article

Estudios sobre el deporte federado en la Comunitat Valenciana (Regulación y resolución de conflictos).

Published in:

Revista Española de Derecho Deportivo, 2023, n. 51, p. 175

By:

Tirado Suárez, Francisco Javier

Publication type:

Article

What do you see and what do you recall?: Using eye tracking to understand product placement.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2120263

By:

Kongmanon, Jittima;
Petison, Phallapa

Publication type:

Article

The role of sports sponsorship in negative new stories about a brand: Approach the halo effect.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1699284

By:

Cui, Ge-Qi;
Lee, Jung-Yong;
Jin, Chang-Hyun;
Wright, Len Tiu

Publication type:

Article

CRITERIA AND INDICATORS NEEDED TO ATTRACT SPONSORS AND DONATORS FOR SPORT.

Published in:

Baltic Journal of Sport & Health Sciences, 2017, n. 4, p. 17, doi. 10.33607/bjshs.v4i107.35

By:

Mujkic, Dino;
Butienė, Inga;
Valantinė, Irena;
Rado, Izet

Publication type:

Article

Setting the Research Agenda of the eSports Revolution.

Published in:

Journal of Global Sport Management, 2023, v. 8, n. 2, p. 455, doi. 10.1080/24704067.2023.2201588

By:

Butcher, Luke;
Teah, Kevin

Publication type:

Article

The Biopsychosocial Factors That Impact eSports Players' Well-Being: A Systematic Review.

Published in:

Journal of Global Sport Management, 2023, v. 8, n. 2, p. 478, doi. 10.1080/24704067.2021.1991828

By:

Shulze, Jeffrey;
Marquez, Mariana;
Ruvalcaba, Omar

Publication type:

Article

A Typology of Esport Players.

Published in:

Journal of Global Sport Management, 2023, v. 8, n. 2, p. 460, doi. 10.1080/24704067.2021.1871858

By:

Hedlund, David P.

Publication type:

Article

Varieties of (Un)sportsmanlike Conduct in the FPS Esports Genre: A Taxonomic Classification of 'Esportsmanship'.

Published in:

Journal of Global Sport Management, 2023, v. 8, n. 2, p. 503, doi. 10.1080/24704067.2020.1846907

By:

Naweed, Anjum;
Irwin, Sidney V.;
Lastella, Michele

Publication type:

Article

Esports Sponsorship: An Empirical Examination of Esports Consumers' Perceptions of Non-Endemic Sponsors.

Published in:

Journal of Global Sport Management, 2023, v. 8, n. 2, p. 524, doi. 10.1080/24704067.2020.1846906

By:

Huettermann, Marcel;
Trail, Galen T.;
Pizzo, Anthony D.;
Stallone, Valerio

Publication type:

Article

Examining the Effects of Unhealthy Product Sponsors and CSR on Sport Sponsorship Authenticity and the Sporting Event.

Published in:

Journal of Global Sport Management, 2022, v. 7, n. 4, p. 595, doi. 10.1080/24704067.2019.1702475

By:

Shoffner, Sara;
Koo, Gi-Yong

Publication type:

Article

IMPLEMENTATION OF AN INNOVATIVE MANAGEMENT SYSTEM FOR TALENT RECRUITMENT WITHIN THE DOMAIN OF PHYSICAL CULTURE AND SPORTS SERVICES IN UKRAINE.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2021, v. 6, n. 41, p. 458

By:

T., Dorofieieva

Publication type:

Article

Model of the mediating effect of team pride in the relationship between transformational leadership and sports activity loyalty.

Published in:

Physical Activity Review, 2023, v. 11, n. 1, p. 17, doi. 10.16926/par.2023.11.03

By:

Youngtaek Oh;
Myung-Hwan Yang

Publication type:

Article

Advances in the management of sports sponsorship: fact or fiction? Evidence from English professional soccer.

Published in:

Journal of General Management, 2004, v. 30, n. 1, p. 39

By:

Chadwick, Simon;
Thwaites, Des

Publication type:

Article

The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness.

Published in:

Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 32, doi. 10.7290/jasm17w5ou

By:

Bian, Junyi;
Cor, Benjamin Colin

Publication type:

Article

Environmental Sustainability Research and Future Directions for Events and Facilities: An Assessment of the Field.

Published in:

Journal of Applied Sport Management, 2023, v. 15, n. 4, p. 23, doi. 10.7290/jasm-2023-V15-I4-rfm0

By:

McCullough, Brian P.;
Dietrich, Anne;
Rocha, Rafael;
Yongjoon Bae

Publication type:

Article

Analytics on Service Quality in Spectator Sports.

Published in:

Journal of Applied Sport Management, 2022, v. 14, n. 4, p. 48, doi. 10.7290/jasm14h59c

By:

Ozkul, Ahmet;
Duman, Gazi

Publication type:

Article

Analytical and Theoretical Perspectives on Sport-Related VR Research: Spatial Presence Manipulation Guidelines.

Published in:

Journal of Applied Sport Management, 2022, v. 14, n. 4, p. 28, doi. 10.7290/jasm141fjj

By:

Jihoon Kim

Publication type:

Article

Sport Isn't Sacred and Analytics Isn't New: Challenging Common Notions About Sports Analytics.

Published in:

Journal of Applied Sport Management, 2022, v. 14, n. 4, p. 11, doi. 10.7290/jasm14q8ff

By:

Morgan, Grant;
Magnusen, Marshall J.

Publication type:

Article

Analytics and iGaming.

Published in:

Journal of Applied Sport Management, 2022, v. 14, n. 4, p. 22, doi. 10.7290/jasm143aqi

By:

Naraine, Michael L.;
Bradish, Cheri

Publication type:

Article

Monetizing Athlete Brand Image: An Investigation of Athlete Managers' Perspectives.

Published in:

Journal of Applied Sport Management, 2022, v. 14, n. 2, p. 23, doi. 10.7290/jasm148967

By:

Taniyev, Olzhas;
Mayer, K. C.;
Gordon, Brian

Publication type:

Article

How Name, Image and Likeness "Fit" in Sport Partnerships.

Published in:

Journal of Applied Sport Management, 2021, v. 13, n. 2, p. 8, doi. 10.7290/jasm13fgcz

By:

Wakefield, Lane;
Wakefield, Kirk;
Jensen, Jonathan;
Bennett, Gregg

Publication type:

Article

Show Me the Money! A Review of Current Issues in the New NIL Era.

Published in:

Journal of Applied Sport Management, 2021, v. 13, n. 2, p. 3, doi. 10.7290/jasm13bamf

By:

Dees, Windy;
Cianfrone, Beth A.;
Andrew, Damon

Publication type:

Article

Thoughts on the NIL Era: An Introduction to the Special Issue.

Published in:

Journal of Applied Sport Management, 2021, v. 13, n. 2, p. 1, doi. 10.7290/jasm13l8ln

By:

Magnusen, Marshall J.

Publication type:

Article

A Modern Reexamination of the Role That Mothers Play in their Families’ Professional Sport Consumption.

Published in:

Journal of Applied Sport Management, 2019, v. 11, n. 3, p. 21, doi. 10.18666/jasm-2019-v11-i3-9488

By:

Braunstein-Minkove, Jessica R.;
Metz, Jennifer L.

Publication type:

Article

Assessing Spectator Response to Sport Sponsorships at Historically Black Colleges and Universities.

Published in:

Journal of Applied Sport Management, 2018, v. 10, n. 4, p. 22, doi. 10.18666/JASM-2018-V10-I4-9121

By:

Elliott, Kelly Patricia;
Cianfrone, Beth A.;
Kellison, Timothy

Publication type:

Article

Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit with Athlete Endorsers.

Published in:

Journal of Applied Sport Management, 2018, v. 10, n. 3, p. 41, doi. 10.18666/JASM-2018-V10-I3-8964

By:

Youngmin Yoon;
Jun Woo Kim;
Magnusen, Mar;
Sagas, Michael

Publication type:

Article

Future Trends in Outsourced Marketing Within Division I Intercollegiate Athletics.

Published in:

Journal of Applied Sport Management, 2013, v. 5, n. 3, p. 24, doi. 10.7290/jasm05y3w1

By:

Zullo, Robert H.

Publication type:

Article

To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization.

Published in:

Case Studies Sport Management (2167-2458), 2020, v. 9, p. S26, doi. 10.1123/cssm.2019-0026

By:

Wymer, Sarah;
Naraine, Michael L.;
Thompson, Ashleigh-Jane;
Martin, Andy J.

Publication type:

Article

From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach.

Published in:

Case Studies Sport Management (2167-2458), 2017, v. 6, n. 1, p. 1, doi. 10.1123/cssm.2016-0003

By:

Pasqualicchio, Gary;
O'Reilly, Norm;
Elowson, Ed

Publication type:

Article

Reboot: Major League Soccer's 2018 Relaunch of Chivas USA as the Los Angeles Football Club.

Published in:

2016

By:

Manning, R. Douglas

Publication type:

Case Study

Ambush by Dre: A Case Study of the National Football League and the Challenges Arising From Conflicting Sponsorship Strategies.

Published in:

2015

By:

Naraine, Michael L.;
Séguin, Benoît;
MacIntosh, Eric

Publication type:

Case Study

Increasing Baseball Revenue from the Female Market.

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 85, doi. 10.1123/cssm.2015-0012

By:

Dodds, Mark;
DeGaris, Larry;
Morse, Alan L.;
Velez-Colon, Luisa;
Perricone, David

Publication type:

Article

Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada.

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 69, doi. 10.1123/cssm.2014-0031

By:

O'Reilly, Norm;
Horning, Denyse Lafrance;
Bandeh-Bahman, Ghazal

Publication type:

Article

Plains State University's Naming Rights Dilemma.

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 14, doi. 10.1123/cssm.2014-0040

By:

Popp, Nels;
Eddy, Terry;
McEvoy, Chad

Publication type:

Article

Carrying excess baggage? Considerations for social sport for development businesses.

Published in:

Social Business, 2016, v. 6, n. 2, p. 153, doi. 10.1362/204440816X14715138381667

By:

Richelieu, André;
Webb, Andrew

Publication type:

Article

New for the PGA Tour: The Playoffs.

Published in:: Financial Executive, 2007, v. 23, n. 3, p. 28
Publication type:: Article

Safety and efficacy of Bacillus subtilis PB6 (Bacillus velezensis ATCC PTA-6737) as a feed additive for chickens for fattening, chickens reared for laying, minor poultry species (except for laying purposes), ornamental, sporting and game birds.

Published in:

EFSA Journal, 2020, v. 18, n. 11, p. 1, doi. 10.2903/j.efsa.2020.6280

By:

Bampidis, Vasileios;
Azimonti, Giovanna;
de Lourdes Bastos, Maria;
Christensen, Henrik;
Dusemund, Birgit;
Kouba, Maryline;
Fašmon Durjava, Mojca;
López-Alonso, Marta;
López Puente, Secundino;
Marcon, Francesca;
Mayo, Baltasar;
Pechová, Alena;
Petkova, Mariana;
Ramos, Fernando;
Sanz, Yolanda;
Edoardo Villa, Roberto;
Woutersen, Ruud;
Sandro Cocconcelli, Pier;
Glandorf, Boet;
Herman, Lieve

Publication type:

Article

SPONSORSHIP: SEEKING SPONSORS FOR SPORTING PROGRAMMES.

Published in:

International Journal of Sports Sciences & Fitness, 2011, v. 1, n. 2, p. 135

By:

Ajibua, M. A.;
Momoh, D. M.

Publication type:

Article

Should commercial sponsorship be used to subsidize athletics programs?

Published in:

JOPERD: The Journal of Physical Education, Recreation & Dance, 2002, v. 73, n. 4, p. 9, doi. 10.1080/07303084.2002.10607781

By:

Murray, Steven R.;
Lasman, Lance J.;
Lierman, Andy;
Docheff, Dennis;
Crawford, Scott A.G.M.;
Purvis, Dan;
Jacks, Tom;
Braud, Monique;
Jennewein, Jeff

Publication type:

Article

Seeking Women Donors for National Girls and Women in Sports Day.

Published in:

JOPERD: The Journal of Physical Education, Recreation & Dance, 1998, v. 69, n. 7, p. 23, doi. 10.1080/07303084.1998.10605589

By:

Verner, M. Elizabeth

Publication type:

Article