Works matching DE "SPORTS marketing"

Results: 1030

Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo.

Published in:

International Journal of Sport Communication, 2025, v. 18, n. 1, p. 136, doi. 10.1123/ijsc.2024-0139

By:

Pedersen, Zack P.;
Blaszka, Matthew;
Walsh, Patrick

Publication type:

Article

Literatur zum Thema: Sportmarketing.

Published in:: Marketing Review St. Gallen, 2025, n. 3, p. 70
Publication type:: Article

Das Potenzial von Sondertrikots im Profi-Fussball für das Sponsoring: Wie die Nürnberger Versicherung das magische Dreieck zwischen Verein, Fans und Medien für sich aktiviert.

Published in:

Marketing Review St. Gallen, 2025, n. 3, p. 12

By:

Kestel, Johannes;
Riedmüller, Florian

Publication type:

Article

Sportmarketing im Wandel.

Published in:

Marketing Review St. Gallen, 2025, n. 3, p. 6

By:

Lang, Christian

Publication type:

Article

Sportmarketing – Die Kraft der Emotionen und Innovationen.

Published in:

Marketing Review St. Gallen, 2025, n. 3, p. 3

By:

Lang, Christian

Publication type:

Article

REVENUE DIVERGENCE AND COMPETITIVE BALANCE IN A DIVISIONAL SPORTS LEAGUE.

Published in:

Scottish Journal of Political Economy, 2004, v. 51, n. 3, p. 359, doi. 10.1111/j.0036-9292.2004.00310.x

By:

Dobson, Stephen;
Goddard, John

Publication type:

Article

ANALYSIS OF INNOVATIVE MARKETING IN SPORTS TOURISM AND IDENTIFICATION OF OBSTACLES TO ITS IMPROVEMENT (CASE STUDY: IRAN).

Published in:

Sport & Tourism Central European Journal / Sport i Turystyka Środkowoeuropejskie Czasopismo Naukowe, 2024, v. 7, n. 3, p. 133, doi. 10.16926/sit.2024.03.08

By:

KIANI, Mohammad Saeid;
NAZARI, Leila

Publication type:

Article

An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games.

Published in:

Mid-American Journal of Business, 2006, v. 21, n. 2, p. 21, doi. 10.1108/19355181200600007

By:

Boyd, Thomas C.;
Krehbiel, Timothy C.

Publication type:

Article

THE SOCIAL DRAMATURGY OF SPORT: TOWARDS AN INTEGRATIVE GOFFMANIAN MODEL.

Published in:

Revista Romana de Sociologie, 2014, v. 25, n. 5/6, p. 493

By:

DIANA-LUIZA, DUMITRIU

Publication type:

Article

Sports marketing strategy and its relationship to the competitive advantage of institutional clubs in Iraq.

Published in:

Journal of Physical Education (20736452), 2024, v. 36, n. 3, p. 798, doi. 10.37359/JOPE.V36(3)2024.2071

By:

Rashid, Ali Bashir;
Rija, Thamer Hammad

Publication type:

Article

The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes.

Published in:

JDM: Jurnal Dinamika Manajemen, 2023, v. 14, n. 1, p. 137, doi. 10.15294/jdm.v14i1.41967

By:

Henry, Mohammed Alvan Principia;
Astuti, Budi;
Dharmmesta, Basu Swastha

Publication type:

Article

A RELAÇÃO ENTRE OS SITES DE APOSTAS E O AUMENTO DE MÁS PRÁTICAS NO ESPORTE.

Published in:

Revista Opinião Jurídica, 2024, v. 22, n. 40, p. 45, doi. 10.12662/2447-6641oj.v22i40.p45-65.2024

By:

de Souza Pinto, Felipe Chiarello;
Miranda Silva, Rafaela Iansen

Publication type:

Article

استراتيجية المحيطات الزرقاء وعلاقتها بابتكار القيمة الرياضية بوزارة الشباب والرياضة.

Published in:

Journal of Applied Sports Sciences - Arabic, 2023, v. 9, n. 115, p. 334

By:

حسن احمد الشافعي;
سلمى عصام محمد ن&#1608

Publication type:

Article

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1957073

By:

Lee, Jin Kyun

Publication type:

Article

A Multi-Method Analysis of Sport Spectator Resistance to Augmented Reality Technology in the Stadium.

Published in:

Journal of Global Sport Management, 2024, v. 9, n. 3, p. 545, doi. 10.1080/24704067.2022.2155210

By:

Uhlendorf, Kim;
Uhrich, Sebastian

Publication type:

Article

STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2023, v. 2, n. 49, p. 435, doi. 10.55643/fcaptp.2.49.2023.3988

By:

Mainka, Marcel Kurt;
Melnichenko, Oksana;
Tsybrovskyi, Artem;
Sidielnikov, Danylo;
Nitsenko, Vitalii;
Zakharin, Serhii

Publication type:

Article

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review.

Published in:

Addicta: The Turkish Journal on Addictions, 2021, v. 8, n. 3, p. 201, doi. 10.5152/ADDICTA.2022.21080

By:

Killick, Elizabeth;
Griffiths, Mark D.

Publication type:

Article

ENFERMOS DE FÚTBOL.

Published in:

Metapolitica, 2006, v. 10, n. 47, p. 103

By:

Ortiz, Ricardo

Publication type:

Article

THE USE OF TECHNOLOGICAL INNOVATIONS IN SPORT.

Published in:

Bulletin of the Transilvania University of Brasov, Series IX: Sciences of Human Kinetics, 2021, v. 14, n. 1, p. 107, doi. 10.31926/but.shk.2021.14.63.1.14

By:

TURCU, I.;
BURCEA, G. B.;
DIACONESCU, D. L.;
SHAAO, M.;
BARBU, M. C. R.;
POPESCU, M. C.;
TOHĂNEANU, A. A.

Publication type:

Article

Antecedents of Brand Authenticity in Cause-Related Sport Marketing Campaign.

Published in:

Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 20, doi. 10.7290/jasm17jpcr

By:

Statz, Keevan;
Gordon, Brian

Publication type:

Article

Perspectives on Passion in Sport Management Research.

Published in:

Journal of Applied Sport Management, 2024, v. 16, n. 4, p. 1, doi. 10.7290/jasm16opdu

By:

Magnusen, Mar

Publication type:

Article

Exploring the managerial perspective on developing a new sport team brand.

Published in:

Journal of Applied Sport Management, 2023, v. 15, n. 3, p. 32, doi. 10.7290/jasm-2023-V15-I3-jSPm

By:

Davies, Melissa;
Blaszka, Matt;
Armstrong, Cole

Publication type:

Article

Monetizing Athlete Brand Image: An Investigation of Athlete Managers' Perspectives.

Published in:

Journal of Applied Sport Management, 2022, v. 14, n. 2, p. 23, doi. 10.7290/jasm148967

By:

Taniyev, Olzhas;
Mayer, K. C.;
Gordon, Brian

Publication type:

Article

Why Teams Rebrand: Uncovering the Motives and Process of Team Rebranding Initiatives.

Published in:

Journal of Applied Sport Management, 2018, v. 10, n. 4, p. 12, doi. 10.18666/JASM-2017-V10-I4-9081

By:

Walsh, Patrick;
Clavio, Galen;
Ross, Stephen D.;
Blaszka, Matthew

Publication type:

Article

Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions.

Published in:

Journal of Applied Sport Management, 2018, v. 10, n. 2, p. 1, doi. 10.18666/JASM-2018-V10-I2-8535

By:

Havard, Cody T.;
Wann, Daniel L.;
Grieve, Frederick G.

Publication type:

Article

Innovative Sport Consumption Experience.

Published in:

Journal of Applied Sport Management, 2016, v. 8, n. 1, p. 1, doi. 10.18666/jasm-2016-v8-i1-6024

By:

Masayuki Yoshida;
Makoto Nakazawa

Publication type:

Article

Future Trends in Outsourced Marketing Within Division I Intercollegiate Athletics.

Published in:

Journal of Applied Sport Management, 2013, v. 5, n. 3, p. 24, doi. 10.7290/jasm05y3w1

By:

Zullo, Robert H.

Publication type:

Article

A League to Call Their Own—Premier Rugby 7s: Developing a Digital Strategy to Engage New Fans.

Published in:

Case Studies Sport Management (2167-2458), 2022, v. 11, n. 1, p. 1, doi. 10.1123/cssm.2021-0035

By:

Jacobs, Brittany L.;
Wendry, Brian;
Nocivelli, Megan

Publication type:

Article

Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media.

Published in:

Case Studies Sport Management (2167-2458), 2020, v. 9, p. S9, doi. 10.1123/cssm.2019-0028

By:

Pierce, David;
Sherman, Geoffre

Publication type:

Article

Strategic Social Media Marketing for the Premier Lacrosse League.

Published in:

Case Studies Sport Management (2167-2458), 2020, v. 9, p. S1, doi. 10.1123/cssm.2019-0023

By:

Hemme, Florian;
Morais, Dominic G.;
Lukow, Jennifer

Publication type:

Article

Knowing Your Fans: A Case Study of Survey Research in a Collegiate Ticket Office.

Published in:

2016

By:

Todd, Samuel;
Magnusen, Marshall;
Lachowetz, Tony;
Jones, Amy

Publication type:

Case Study

Reboot: Major League Soccer's 2018 Relaunch of Chivas USA as the Los Angeles Football Club.

Published in:

2016

By:

Manning, R. Douglas

Publication type:

Case Study

Recalibrating the Scale: A Case of Reseating a Sold-Out Arena.

Published in:

2016

By:

LeCrom, Carrie W.;
Slavich, Mark;
Rufer, Lisa;
Greenhalgh, Greg;
Dwyer, Brendan

Publication type:

Case Study

Live From Nassau Mausoleum: Reactive Strategies at a Major Sports Arena.

Published in:

2016

By:

Hirshon, Nicholas;
Davis, Craig

Publication type:

Case Study

New to the Board: A Case Study of Canadian Tire Corporation and the Potential Purchase of the Forzani Group Limited.

Published in:

2015

By:

Naraine, Michael L.;
Dixon, Jess C.;
Horton, Candice

Publication type:

Case Study

Increasing Baseball Revenue from the Female Market.

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 85, doi. 10.1123/cssm.2015-0012

By:

Dodds, Mark;
DeGaris, Larry;
Morse, Alan L.;
Velez-Colon, Luisa;
Perricone, David

Publication type:

Article

Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada.

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 69, doi. 10.1123/cssm.2014-0031

By:

O'Reilly, Norm;
Horning, Denyse Lafrance;
Bandeh-Bahman, Ghazal

Publication type:

Article

Atlanta, a Soccer City?

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 62, doi. 10.1123/cssm.2014-0034

By:

Adams, Holden W.;
Warner, Stacy

Publication type:

Article

The New, Old Finisher Sports: The Remaking of an Apparel Titan.

Published in:

Case Studies Sport Management (2167-2458), 2014, v. 3, n. 1, p. 51, doi. 10.1123/cssm.2014-0004

By:

Walker, Khirey;
Soebbing, Brian P.;
Seifried, Chad S.;
Pfleegor, Adam G.

Publication type:

Article

Marketing Concept in Elite Team Sports Clubs in Serbia: Impact of Leadership Styles, Organizational Learning Culture, and Climate for Innovation.

Published in:

Montenegrin Journal of Sports Science & Medicine, 2022, v. 11, n. 1, p. 71, doi. 10.26773/mjssm.220309

By:

Matic, Radenko M.

Publication type:

Article

Using Brand Positioning to Enhance Consumers' Loyalty in Participatory Sport Event.

Published in:

Soochow Journal of Economics & Business, 2016, n. 93, p. 25

By:

Jin-Long Chen;
Tser-Yieth Chen

Publication type:

Article

New for the PGA Tour: The Playoffs.

Published in:: Financial Executive, 2007, v. 23, n. 3, p. 28
Publication type:: Article

Building Resiliency.

Published in:: Financial Executive, 2007, v. 23, n. 3, p. 25
Publication type:: Article

USING FACEBOOK AS A SPORT MARKETING TOOL: A CONTENT ANALYSIS ON TURKISH SOCCER CLUBS.

Published in:

Journal of Internet Applications & Management / İnternet Uygulamaları ve Yönetimi Dergisi, 2013, v. 4, n. 1, p. 25

By:

ARGAN, Metin;
ARGAN, Mehpare Tokay;
KÖSE, Hüseyin;
GÖKALP, Burak

Publication type:

Article

Secondary Behavioural Incentives: Bonus Points and Rugby Professionals.

Published in:

Economic Record, 2015, v. 91, n. 294, p. 386, doi. 10.1111/1475-4932.12185

By:

Lenten, Liam J. A.;
Winchester, Niven

Publication type:

Article

Research Frontiers and Visualization Analysis of Sports Tourism Based on CiteSpace.

Published in:

Journal of Landscape Research, 2022, v. 14, n. 5, p. 101, doi. 10.16785/j.issn1943-989x.2022.5.023

By:

MA Lina;
YE Sijing

Publication type:

Article

A Scientometric Portrait of Daniel Funk: Publication Productivity, Collaboration Patterns, and Citation Analysis.

Published in:

Library Philosophy & Practice, 2021, p. 1

By:

Elahi, Alireza;
Gholampour, Sajad;
Dickson, Geoff

Publication type:

Article

A Scientometric Portrait of Daniel Funk: Publication Productivity, Collaboration Patterns, and Citation Analysis.

Published in:

Library Philosophy & Practice, 2021, p. 1

By:

Elahi, Alireza;
Gholampour, Sajad;
Dickson, Geoff

Publication type:

Article

New NASCAR Course Elevates Profile of Virginia State University's Sport Management Program.

Published in:: Virginia Journal, 2007, v. 29, n. 2, p. 21
Publication type:: Article

Take Me Out to the Ballgame: Different Teams, Different Strategies.

Published in:

2014

By:

Johnson, Steven J.;
Wilson, Brian

Publication type:

Case Study