Works matching DE "SPORTS marketing"

Results: 1046

Marketing Through Sports: A Quadrant Analysis of Organizational Strategies.

Published in:

Cuestiones de Fisioterapia, 2025, v. 54, n. 3, p. 3337

By:

Prasad, K. Raghav;
M. V., Sunil;
Malappa, Suresh

Publication type:

Article

Using social Media in Sports Marketing and Branding.

Published in:

Al-Yarmouk Journal, 2024, v. 22, n. 2, p. 107

By:

Sahib, Nihad Ahmed;
Nobakht, farzad

Publication type:

Article

Marketing Events in Sports, Techniques, and Case Study.

Published in:

Al-Yarmouk Journal, 2024, v. 22, n. 2, p. 132

By:

Sultan, Tariq Hamid;
Nobakht, farzad

Publication type:

Article

Long-distance brand relationship marketing in sport: determining factors for satellite fans' share of wallet and time.

Published in:

Sport Management Review, 2025, v. 28, n. 3, p. 445, doi. 10.1080/14413523.2025.2455235

By:

Su, Yiran;
Katz, Matthew;
Doyle, Jason

Publication type:

Article

Análisis del engagement de marcas deportivas en redes sociales.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2025, v. 33, p. 2, doi. 10.7263/adresic-33-300

By:

Sicilia Piñero, María;
Villar Andreu, Lorena

Publication type:

Article

How quickly do markets incorporate new information? Evidence from the NCAA men's basketball betting market.

Published in:

Applied Economics, 2025, v. 57, n. 31, p. 4506, doi. 10.1080/00036846.2024.2364077

By:

Hickman, Daniel;
Metz, Neil

Publication type:

Article

A Confirmatory Spatial Model for Multicriteria Performance Evaluation for Global Sports.

Published in:

Journal of Global Marketing, 2025, v. 38, n. 3, p. 193, doi. 10.1080/08911762.2024.2429092

By:

Park, Joonwook;
DeSarbo, Wayne S.

Publication type:

Article

Enhancing the Sport Spectatorship Market for Hearing-Impaired Audiences: Accessibility and Engagement Strategies.

Published in:

Journal of Applied Sport Management, 2025, v. 17, n. 2, p. 11, doi. 10.7290/jasm17axab

By:

Karthikeyan, Niveditha

Publication type:

Article

Evolution of the Sports for All Policy in National Sports Promotion Plan in South Korea, 1962–2017.

Published in:

International Journal of the History of Sport, 2019, v. 36, n. 9/10, p. 876, doi. 10.1080/09523367.2019.1675643

By:

Choi, Yoon-dong;
Jo, Sun-ha;
Ok, Gwang

Publication type:

Article

Opportunities for all the Team: Entrepreneurship and the 1966 and 1994 Soccer World Cups.

Published in:

International Journal of the History of Sport, 2018, v. 35, n. 7/8, p. 767, doi. 10.1080/09523367.2018.1544555

By:

Tennent, Kevin D.;
Gillett, Alex G.

Publication type:

Article

Deviations from China's School Football Policies during the Implementation Process: Signs, Causes, and Countermeasures.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 17/18, p. 1933, doi. 10.1080/09523367.2018.1492557

By:

Yang, Chengwei;
Tang, Yan

Publication type:

Article

Professional Football in Apartheid South Africa: Leisure, Consumption and Identity in the National Football League, 1959–1977.

Published in:

International Journal of the History of Sport, 2013, v. 30, n. 16, p. 1947, doi. 10.1080/09523367.2013.861128

By:

Bolsmann, Chris

Publication type:

Article

Out in the cold: sliding sports and the Amateur Sports Act of 1978.

Published in:

International Journal of the History of Sport, 2007, v. 24, n. 6, p. 776, doi. 10.1080/09523360701265099

By:

Wakefield, WandaEllen

Publication type:

Article

The Impact of Hosting Major Sporting Events on Local Residents: an Analysis of the Views and Perceptions of Canterbury Residents in Relation to the Tour de France 2007.

Published in:

Journal of Sport & Tourism, 2007, v. 12, n. 3/4, p. 229, doi. 10.1080/14775080701736973

By:

Bull, Chris;
Lovell, Jane

Publication type:

Article

Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features.

Published in:

Logistics (2305-6290), 2023, v. 7, n. 3, p. 57, doi. 10.3390/logistics7030057

By:

Pott, Christoph;
Breuer, Christoph;
ten Hompel, Michael

Publication type:

Article

The Influence of Expenditures in Football Industry Results: Case Study of the Brazilian Football League.

Published in:: Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2018, v. 23, n. 2, p. 11
Publication type:: Article

Autonomy support and motivational responses across training and competition in individual and team sports.

Published in:

Journal of Applied Social Psychology, 2015, v. 45, n. 12, p. 697, doi. 10.1111/jasp.12331

By:

van de Pol, Pepijn K. C.;
Kavussanu, Maria;
Kompier, Michiel

Publication type:

Article

Managing a sponsored brand.

Published in:

International Journal of Advertising, 2012, v. 31, n. 1, p. 63, doi. 10.2501/IJA-31-1-63-84

By:

Groza, Mark D.;
Cobbs, Joe;
Schaefers, Tobias

Publication type:

Article

Courting Women Using Sports Marketing A Content Analysis of the US Open.

Published in:

International Journal of Advertising, 1992, v. 11, n. 4, p. 377, doi. 10.1080/02650487.1992.11104513

By:

Shani, David;
Sandler, Dennis M.;
Long, Mary M.

Publication type:

Article

The Evaluation of Sports Sponsorships.

Published in:

International Journal of Advertising, 1989, v. 8, n. 4, p. 351, doi. 10.1080/02650487.1989.11107119

By:

Abratt, Russell;
Schalk Grobler, Pieter

Publication type:

Article

THE USE OF TECHNOLOGICAL INNOVATIONS IN SPORT.

Published in:

Bulletin of the Transilvania University of Brasov, Series IX: Sciences of Human Kinetics, 2021, v. 14, n. 1, p. 107, doi. 10.31926/but.shk.2021.14.63.1.14

By:

TURCU, I.;
BURCEA, G. B.;
DIACONESCU, D. L.;
SHAAO, M.;
BARBU, M. C. R.;
POPESCU, M. C.;
TOHĂNEANU, A. A.

Publication type:

Article

INTERVENÇÃO ESTATAL NO MERCADO FUTEBOLÍSTICO: IMPLICAÇÕES REGULATÓRIAS, POLÍTICAS, ECONÔMICAS E SOCIOCULTURAIS.

Published in:

Revista Percurso, 2024, v. 3, n. 48, p. 1

By:

LUIZ RAMIDOFF, MÁRIO;
BÜRGEL RAMIDOFF, GUILHERME MUNHOZ;
VITORINO DE MIRANDA, MARIANA

Publication type:

Article

FUTBOLUN PAZARLANMASI VE KURUMSAL KİMLİK: FENERBAHÇE SPOR KULÜBÜ ÖRNEĞİ.

Published in:

Sosyologca, 2018, n. 15/16, p. 217

By:

IŞKIN, Caner

Publication type:

Article

Perspectives on Passion in Sport Management Research.

Published in:

Journal of Applied Sport Management, 2024, v. 16, n. 4, p. 1, doi. 10.7290/jasm16opdu

By:

Magnusen, Mar

Publication type:

Article

Antecedents of Brand Authenticity in Cause-Related Sport Marketing Campaign.

Published in:

Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 20, doi. 10.7290/jasm17jpcr

By:

Statz, Keevan;
Gordon, Brian

Publication type:

Article

Exploring the managerial perspective on developing a new sport team brand.

Published in:

Journal of Applied Sport Management, 2023, v. 15, n. 3, p. 32, doi. 10.7290/jasm-2023-V15-I3-jSPm

By:

Davies, Melissa;
Blaszka, Matt;
Armstrong, Cole

Publication type:

Article

Monetizing Athlete Brand Image: An Investigation of Athlete Managers' Perspectives.

Published in:

Journal of Applied Sport Management, 2022, v. 14, n. 2, p. 23, doi. 10.7290/jasm148967

By:

Taniyev, Olzhas;
Mayer, K. C.;
Gordon, Brian

Publication type:

Article

Why Teams Rebrand: Uncovering the Motives and Process of Team Rebranding Initiatives.

Published in:

Journal of Applied Sport Management, 2018, v. 10, n. 4, p. 12, doi. 10.18666/JASM-2017-V10-I4-9081

By:

Walsh, Patrick;
Clavio, Galen;
Ross, Stephen D.;
Blaszka, Matthew

Publication type:

Article

Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions.

Published in:

Journal of Applied Sport Management, 2018, v. 10, n. 2, p. 1, doi. 10.18666/JASM-2018-V10-I2-8535

By:

Havard, Cody T.;
Wann, Daniel L.;
Grieve, Frederick G.

Publication type:

Article

THE ROLE AND FUNCTION OF SPORTS MANAGEMENT AND MARKETING IN SPORT.

Published in:

Research in Physical Education, Sport & Health, 2022, v. 11, n. 1, p. 191, doi. 10.46733/PESH22111191a

By:

Anastasovski, Ivan;
Dimovski, Tane

Publication type:

Article

THE IMPACT OF SOCIAL MEDIA ON SPORTS EVENTS.

Published in:

Research in Physical Education, Sport & Health, 2021, v. 10, n. 1, p. 17

By:

Ristevska-Jovanovska, Snezhana

Publication type:

Article

SPORTS MARKETING - PRODUCTS AND CUSTOMERS.

Published in:

Research in Physical Education, Sport & Health, 2020, v. 9, n. 1, p. 181, doi. 10.46733/pesh2090181rj

By:

Jovanovska, Snezana Ristevska

Publication type:

Article

EVENT MARKETING AS STRATEGIC CONCEPT.

Published in:

Research in Physical Education, Sport & Health, 2017, v. 6, n. 2, p. 99

By:

Ristevska-Jovanovska, Snezhana

Publication type:

Article

BUILDING THE MOST APPROPRIATE SPORT MARKETING STRATEGY THROUGH SOCIAL MEDIA.

Published in:

Research in Physical Education, Sport & Health, 2016, v. 5, n. 2, p. 33

By:

Ristevska-Jovanovska, Snezhana

Publication type:

Article

AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY.

Published in:

SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2024, v. 22, n. 3, p. 194, doi. 10.33689/spormetre.1399819

By:

Akyüz, Oktay;
Ersöz, Gözde;
Yenilmez, Meltem İnce

Publication type:

Article

A League to Call Their Own—Premier Rugby 7s: Developing a Digital Strategy to Engage New Fans.

Published in:

Case Studies Sport Management (2167-2458), 2022, v. 11, n. 1, p. 1, doi. 10.1123/cssm.2021-0035

By:

Jacobs, Brittany L.;
Wendry, Brian;
Nocivelli, Megan

Publication type:

Article

Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media.

Published in:

Case Studies Sport Management (2167-2458), 2020, v. 9, p. S9, doi. 10.1123/cssm.2019-0028

By:

Pierce, David;
Sherman, Geoffre

Publication type:

Article

Strategic Social Media Marketing for the Premier Lacrosse League.

Published in:

Case Studies Sport Management (2167-2458), 2020, v. 9, p. S1, doi. 10.1123/cssm.2019-0023

By:

Hemme, Florian;
Morais, Dominic G.;
Lukow, Jennifer

Publication type:

Article

Knowing Your Fans: A Case Study of Survey Research in a Collegiate Ticket Office.

Published in:

2016

By:

Todd, Samuel;
Magnusen, Marshall;
Lachowetz, Tony;
Jones, Amy

Publication type:

Case Study

Reboot: Major League Soccer's 2018 Relaunch of Chivas USA as the Los Angeles Football Club.

Published in:

2016

By:

Manning, R. Douglas

Publication type:

Case Study

Recalibrating the Scale: A Case of Reseating a Sold-Out Arena.

Published in:

2016

By:

LeCrom, Carrie W.;
Slavich, Mark;
Rufer, Lisa;
Greenhalgh, Greg;
Dwyer, Brendan

Publication type:

Case Study

Live From Nassau Mausoleum: Reactive Strategies at a Major Sports Arena.

Published in:

2016

By:

Hirshon, Nicholas;
Davis, Craig

Publication type:

Case Study

New to the Board: A Case Study of Canadian Tire Corporation and the Potential Purchase of the Forzani Group Limited.

Published in:

2015

By:

Naraine, Michael L.;
Dixon, Jess C.;
Horton, Candice

Publication type:

Case Study

Increasing Baseball Revenue from the Female Market.

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 85, doi. 10.1123/cssm.2015-0012

By:

Dodds, Mark;
DeGaris, Larry;
Morse, Alan L.;
Velez-Colon, Luisa;
Perricone, David

Publication type:

Article

Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada.

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 69, doi. 10.1123/cssm.2014-0031

By:

O'Reilly, Norm;
Horning, Denyse Lafrance;
Bandeh-Bahman, Ghazal

Publication type:

Article

Atlanta, a Soccer City?

Published in:

Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 62, doi. 10.1123/cssm.2014-0034

By:

Adams, Holden W.;
Warner, Stacy

Publication type:

Article

The New, Old Finisher Sports: The Remaking of an Apparel Titan.

Published in:

Case Studies Sport Management (2167-2458), 2014, v. 3, n. 1, p. 51, doi. 10.1123/cssm.2014-0004

By:

Walker, Khirey;
Soebbing, Brian P.;
Seifried, Chad S.;
Pfleegor, Adam G.

Publication type:

Article

USING FACEBOOK AS A SPORT MARKETING TOOL: A CONTENT ANALYSIS ON TURKISH SOCCER CLUBS.

Published in:

Journal of Internet Applications & Management / İnternet Uygulamaları ve Yönetimi Dergisi, 2013, v. 4, n. 1, p. 25

By:

ARGAN, Metin;
ARGAN, Mehpare Tokay;
KÖSE, Hüseyin;
GÖKALP, Burak

Publication type:

Article

Improving practice sports in a largest city using a Cultural Algorithm.

Published in:

International Journal of Combinatorial Optimization Problems & Informatics, 2012, v. 3, n. 2, p. 14

By:

Ochoa-Zezzatti, Alberto;
Bustillos, Sandra;
Jaramillo, Rubén;
Ruíz, Victoria

Publication type:

Article

DYNAMIC PRICING: THE NEXT FRONTIER IN THE EVOLUTION OF TICKET PRICING IN SPORTS.

Published in:

Review of Management Innovation & Creativity, 2011, v. 4, n. 9, p. 118

By:

Kobritz, Jordan;
Palmer, Steven

Publication type:

Article