Works matching DE "SPORTS advertising"
Results: 92
Editorial 49.1.
- Published in:
- 2025
- By:
- Publication type:
- Editorial
‘The Winner Takes it All’: Values and Benefits of Israeli Sports Gambling Advertisements.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 7/8, p. 639, doi. 10.1080/09523367.2017.1381595
- By:
- Publication type:
- Article
How Related Multiscreening Could Positively Affect Advertising Outcomes.
- Published in:
- Journal of Advertising, 2017, v. 46, n. 4, p. 455, doi. 10.1080/00913367.2017.1372233
- By:
- Publication type:
- Article
Affect and sport in South Asian American advertising.
- Published in:
- South Asian Popular Culture, 2013, v. 11, n. 3, p. 231, doi. 10.1080/14746689.2013.820481
- By:
- Publication type:
- Article
The Contested Terrain of Sporting Consumption: Navigating Meaning, Identity, and Late Capitalist Marketing through Sneaker Customization.
- Published in:
- Social Sciences (2076-0760), 2024, v. 13, n. 8, p. 383, doi. 10.3390/socsci13080383
- By:
- Publication type:
- Article
Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising.
- Published in:
- Communication & Sport, 2024, v. 12, n. 2, p. 298, doi. 10.1177/21674795221147526
- By:
- Publication type:
- Article
How Nissin Represented Naomi Osaka: Race, Gender, and Sport in Japanese Advertising.
- Published in:
- Communication & Sport, 2022, v. 10, n. 4, p. 594, doi. 10.1177/21674795211040213
- By:
- Publication type:
- Article
No‐ and low‐alcohol beer and the sponsorship of sport in Australia: An audit of sponsorship partnerships and analysis of marketing tactics.
- Published in:
- Drug & Alcohol Review, 2024, v. 43, n. 6, p. 1534, doi. 10.1111/dar.13912
- By:
- Publication type:
- Article
BRANDS TAKING A PUBLIC STAND: A KEYWORD ANALYSIS OF BRAND ACTIVISM.
- Published in:
- Market / Trziste, 2024, v. 36, n. 1, p. 7, doi. 10.22598/mt/2024.36.1.7
- By:
- Publication type:
- Article
Are You Paying Attention?
- Published in:
- Alternatives Journal (AJ) - Canada's Environmental Voice, 2021, v. 46, n. 1, p. 10
- By:
- Publication type:
- Article
SILENCE IS GOLDEN: OLYMPIC PROPERTY PROTECTION IN THE AGE OF SOCIAL MEDIA.
- Published in:
- Capital University Law Review, 2018, v. 46, n. 1, p. 125
- By:
- Publication type:
- Article
Iconografía comercial del deporte.
- Published in:
- Historia y Comunicación Social, 2012, v. 17, p. 359, doi. 10.5209/rev_HICS.2012.v17.40614
- By:
- Publication type:
- Article
‘Raise Her Right’: (mis)representing authentic women sports fans in US advertising.
- Published in:
- Sport in Society, 2017, v. 20, n. 11, p. 1765, doi. 10.1080/17430437.2017.1346613
- By:
- Publication type:
- Article
Representación de las mujeres en la publicidad televisiva emitida durante la Copa Mundial Femenina de la FIFA (Francia 2019). Análisis de roles y estereotipos.
- Published in:
- Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación, 2024, v. 51, p. 700
- By:
- Publication type:
- Article
Reading (Readings of) UK Channel 4's 2012 and 2016 Paralympic Advertisements: On the Undecidability of Texts and Dis/Ability Itself.
- Published in:
- Journal of Literary & Cultural Disability Studies, 2020, v. 14, n. 3, p. 261, doi. 10.3828/jlcds.2020.17
- By:
- Publication type:
- Article
Features in this issue.
- Published in:
- Journal of the Royal College of Physicians of Edinburgh, 2023, v. 53, n. 4, p. 229, doi. 10.1177/14782715231220517
- By:
- Publication type:
- Article
Should alcohol marketing be restricted? Scotland should follow other European countries in banning alcohol sports advertising.
- Published in:
- Journal of the Royal College of Physicians of Edinburgh, 2023, v. 53, n. 4, p. 230, doi. 10.1177/14782715231207907
- By:
- Publication type:
- Article
Sports Marketing and Conceptual Evolution: A Bibliometric Analysis.
- Published in:
- SAGE Open, 2023, v. 13, n. 2, p. 1, doi. 10.1177/21582440231192915
- By:
- Publication type:
- Article
SPORTS PROMOTION AS DETERMINANT OF BASKETBALL DEVELOPMENT IN NIGERIA.
- Published in:
- Journal of Physical Education & Health, 2021, v. 10, n. 17, p. 30, doi. 10.5281/zenodo.6481171
- By:
- Publication type:
- Article
Gambling advertising on Twitter before, during and after the initial Australian COVID-19 lockdown.
- Published in:
- Journal of Behavioral Addictions, 2023, v. 12, n. 2, p. 557, doi. 10.1556/2006.2023.00020
- By:
- Publication type:
- Article
Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements.
- Published in:
- Journal of Behavioral Addictions, 2017, v. 6, n. 4, p. 658, doi. 10.1556/2006.6.2017.062
- By:
- Publication type:
- Article
SPORTS AND ESPORTS AS CONDUITS FOR GAMBLING: THE LEGAL REGULATION OF GAMBLING ADVERTISING IN AUSTRALIA.
- Published in:
- University of Queensland Law Journal, 2023, v. 42, n. 2, p. 191, doi. 10.38127/uqlj.v42i2.8179
- By:
- Publication type:
- Article
EL AFIANZAMIENTO DE LOS E-SPORTS EN PANDEMIA, UNA OPORTUNIDAD PARA LAS MARCAS.
- Published in:
- Revista Prisma Social, 2021, n. 34, p. 165
- By:
- Publication type:
- Article
Untitled.
- Published in:
- Harvard Journal of Sports & Entertainment Law, 2024, v. 15, n. 2, p. 201
- By:
- Publication type:
- Article
Betting on Addiction Money: Can Sports Betting Advertising be Restricted on Broadcast Media in an Age of Heightened Commercial Speech Protection?
- Published in:
- Harvard Journal of Sports & Entertainment Law, 2024, v. 15, n. 1, p. 127
- By:
- Publication type:
- Article
Top-class Sport and Alcohol-free Beer: A Tasteful Combination in Advertising.
- Published in:
- European Food & Feed Law Review, 2014, v. 9, n. 5, p. 328
- By:
- Publication type:
- Article
Super Bowl ad likeability: Enduring and emerging predictors.
- Published in:
- Journal of Marketing Communications, 2013, v. 19, n. 1, p. 58, doi. 10.1080/13527266.2011.581302
- By:
- Publication type:
- Article
Analiza učinka spletnega oglaševanja na pridobivanje novih uporabnikov fitnes centra.
- Published in:
- Revija Šport, 2021, v. 69, n. 3/4, p. 207
- By:
- Publication type:
- Article
Kreativnost pri oglaševanju v športu.
- Published in:
- Revija Šport, 2021, v. 69, n. 3/4, p. 29
- By:
- Publication type:
- Article
Femvertising or Faux Feminism? A Critical Discourse Analysis of Sport Femvertising Campaigns.
- Published in:
- Journal of Sport & Social Issues, 2024, v. 48, n. 3/4, p. 165, doi. 10.1177/01937235241269936
- By:
- Publication type:
- Article
Insolvency in French Soccer.
- Published in:
- Journal of Sports Economics, 2018, v. 19, n. 5, p. 603, doi. 10.1177/1527002516674510
- By:
- Publication type:
- Article
The Game Is Good at the Top.
- Published in:
- Journal of Sports Economics, 2018, v. 19, n. 5, p. 645, doi. 10.1177/1527002516673407
- By:
- Publication type:
- Article
Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review.
- Published in:
- Addicta: The Turkish Journal on Addictions, 2021, v. 8, n. 3, p. 201, doi. 10.5152/ADDICTA.2022.21080
- By:
- Publication type:
- Article
Jóvenes y publicidad de apuestas deportivas online. La experiencia española en torno a la regulación de 2021.
- Published in:
- Correspondencias & Analisis, 2022, n. 15, p. 105, doi. 10.24265/cian.2022.n15.05
- By:
- Publication type:
- Article
The mediated live experience and the spatial reconfiguration of the sport act.
- Published in:
- Romanian Journal of Communication & Public Relations, 2014, v. 16, n. 3, p. 35
- By:
- Publication type:
- Article
Featuring the Hometown Team in Cause-Related Sports Marketing: A Cautionary Tale for League-Wide Advertising Campaigns.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 4, p. 212
- By:
- Publication type:
- Article
Ad Nauseam? Sports Fans5 Acceptance of Commercial Messages During Televised Sporting Events.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 4, p. 193
- By:
- Publication type:
- Article
Can Advertising Make Free-to-Air Broadcasting More Profitable Than Pay-TV?
- Published in:
- International Journal of Sport Finance, 2012, v. 7, n. 4, p. 358
- By:
- Publication type:
- Article
CULTURAL PREFERENCES FOR VISUAL AND VERBAL COMMUNICATION STYLES IN SPORT ADVERTISEMENTS.
- Published in:
- South African Journal for Research in Sport, Physical Education & Recreation, 2017, v. 39, n. 2, p. 199
- By:
- Publication type:
- Article
Recall and awareness of gambling advertising and sponsorship in sport in the UK: a study of young people and adults.
- Published in:
- Harm Reduction Journal, 2019, v. 16, n. 1, p. N.PAG, doi. 10.1186/s12954-019-0291-9
- By:
- Publication type:
- Article
Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts.
- Published in:
- Journal of Sport Management, 2023, v. 37, n. 4, p. 290, doi. 10.1123/jsm.2022-0206
- By:
- Publication type:
- Article
"If You Ain't First, You're Last!" Understanding Identity Threat, Team Identification, and Advertisement Messages When Your Favorite Team Loses.
- Published in:
- Journal of Sport Management, 2021, v. 35, n. 2, p. 158, doi. 10.1123/jsm.2019-0445
- By:
- Publication type:
- Article
Fantasy Millionaires: Identifying At-Risk Consumers Based on Motivation.
- Published in:
- Journal of Sport Management, 2019, v. 33, n. 1, p. 37, doi. 10.1123/jsm.2018-0164
- By:
- Publication type:
- Article
The Effects of Sexualized and Violent Presentations of Women in Combat Sport.
- Published in:
- Journal of Sport Management, 2017, v. 31, n. 6, p. 533, doi. 10.1123/jsm.2016-0333
- By:
- Publication type:
- Article
Testing a Hierarchy of Effects Model of Sponsorship Effectiveness.
- Published in:
- Journal of Sport Management, 2012, v. 26, n. 5, p. 363, doi. 10.1123/jsm.26.5.363
- By:
- Publication type:
- Article
Football, body and advertising: a case study.
- Published in:
- Soccer & Society, 2017, v. 18, n. 7, p. 972, doi. 10.1080/14660970.2015.1067792
- By:
- Publication type:
- Article
Advertising on the edge: appeal effectiveness when advertising in extreme sports.
- Published in:
- International Journal of Advertising, 2020, v. 39, n. 5, p. 655, doi. 10.1080/02650487.2019.1653009
- By:
- Publication type:
- Article
Do university sports function as advertising in the Japanese higher education market? An analysis of the Hakone Ekiden long‐distance relay road race.
- Published in:
- Pacific Economic Review, 2019, v. 24, n. 5, p. 642, doi. 10.1111/1468-0106.12316
- By:
- Publication type:
- Article
Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising.
- Published in:
- 2018
- By:
- Publication type:
- journal article
The Business of Sports Betting.
- Published in:
- 2024
- By:
- Publication type:
- Book Review