Works matching DE "SPORTS advertising"

Results: 96

The barriers perceived by Chilean athletes with disability at different social ecological levels.

Published in:

Scientific Reports, 2025, v. 15, n. 1, p. 1, doi. 10.1038/s41598-025-04211-0

By:

de Campos, Luis Felipe Castelli Correia;
Fica, Nicolas;
Fernandéz, Mónica;
dos Santos, Luiz Gustavo Teixeira Fabricio;
Gamonales, José M.;
Winckler, Ciro;
Pena, Luis Gustavo;
Muñoz, Fernando;
Pleticosic, Yazmina;
Rocha, Cristian Luarte;
de Victo, Eduardo Rossato;
del Val Martín, Pablo;
Ferrari, Gerson

Publication type:

Article

Social Media and Sports Stakeholders Challenges and Opportunities.

Published in:

Journal of New Studies in Sport Management, 2022, v. 3, n. 3, p. 494, doi. 10.22103/JNSSM.2022.19154.1068

By:

Javani, Vajiheh;
Karimivand, Hojjat

Publication type:

Article

Affect and sport in South Asian American advertising.

Published in:

South Asian Popular Culture, 2013, v. 11, n. 3, p. 231, doi. 10.1080/14746689.2013.820481

By:

Shankar, Shalini

Publication type:

Article

The Game Is Good at the Top.

Published in:

Journal of Sports Economics, 2018, v. 19, n. 5, p. 645, doi. 10.1177/1527002516673407

By:

Segura, Jerome;
Willner, Jonathan

Publication type:

Article

Insolvency in French Soccer.

Published in:

Journal of Sports Economics, 2018, v. 19, n. 5, p. 603, doi. 10.1177/1527002516674510

By:

Scelles, Nicolas;
Szymanski, Stefan;
Dermit-Richard, Nadine

Publication type:

Article

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review.

Published in:

Addicta: The Turkish Journal on Addictions, 2021, v. 8, n. 3, p. 201, doi. 10.5152/ADDICTA.2022.21080

By:

Killick, Elizabeth;
Griffiths, Mark D.

Publication type:

Article

Service-Learning: A Case of Providing Benefits to all Parties.

Published in:

Australasian Journal of University-Community Engagement, 2013, v. 8, n. 2, p. 15

By:

Hanlon, Clare;
King, Brian

Publication type:

Article

An anti‐junk food ad from a sports commercial break reduced junk food consumption inclinations, yet junk food ads had minimal to no impact.

Published in:

Health Promotion Journal of Australia, 2025, v. 36, n. 1, p. 1, doi. 10.1002/hpja.943

By:

Hollett, Ross C.;
Butt, Julia;
Mills, Brennen;
Godrich, Stephanie L.;
Trapp, Gina S. A.;
Devine, Amanda

Publication type:

Article

SPORTS BETTING BLITZ: ADVERTISING INUNDATION IN THE U.S. MARKET POST-PASPA AND STEPS OPERATORS CAN TAKE TO AVOID FURTHER REGULATION AND LEGISLATION.

Published in:

UNLV Gaming Law Journal, 2022, v. 13, n. 1, p. 79

By:

Ruedas, Serena T.

Publication type:

Article

Do university sports function as advertising in the Japanese higher education market? An analysis of the Hakone Ekiden long‐distance relay road race.

Published in:

Pacific Economic Review, 2019, v. 24, n. 5, p. 642, doi. 10.1111/1468-0106.12316

By:

Yamamura, Eiji

Publication type:

Article

EVOLUTION OF COMMERCIALS FEATURING PARA ATHLETES: FROM FRIEND NEXT DOOR TO EQUAL SPORTS STARS.

Published in:

Communication Today, 2024, v. 15, n. 1, p. 32, doi. 10.34135/communicationtoday.2024.Vol.15.No.1.3

By:

MACKOVÁ, Veronika;
TURKOVÁ, Kateřina;
NĚMCOVÁTEJKALOVÁ, Alice

Publication type:

Article

ON CINDERELLA MEN AND PEACEFUL WARRIORS: "SPORTAINMENT" IN AMERICAN MAINSTREAM CINEMA.

Published in:

Communication Today, 2018, v. 9, n. 2, p. 20

By:

RADOŠINSKÁ, Jana

Publication type:

Article

Super bowl XLVII TV advertising in the USA: male and female impressions among college students.

Published in:

Eurasian Business Review, 2016, v. 6, n. 1, p. 25, doi. 10.1007/s40821-015-0032-2

By:

Akcay, Okan;
Dalgin, M.

Publication type:

Article

The Business of Sports Betting.

Published in:

2024

By:

Park, Sangchul

Publication type:

Book Review

The Effects of Message Appeal on Consumer Attitude Toward Sporting Events.

Published in:

International Journal of Sport Communication, 2014, v. 7, n. 3, p. 337, doi. 10.1123/IJSC.2014-0003

By:

Wonseok Jang;
Yong Jae Ko;
Stepchenkova, Svetlana

Publication type:

Article

Six Degrees of Information: Using Social Network Analysis to Explore the Spread of Information Within Sport Social Networks.

Published in:

International Journal of Sport Communication, 2012, v. 5, n. 1, p. 16, doi. 10.1123/ijsc.5.1.16

By:

Hambrick, Marion E.

Publication type:

Article

Sporting Nature(s): Wildness, the Primitive, and Naturalizing Imagery in MMA and Sports Advertisements.

Published in:

Environmental Communication, 2013, v. 7, n. 2, p. 277, doi. 10.1080/17524032.2013.781049

By:

Ferrari, MatthewP.

Publication type:

Article

ABA GÜREŞİ, GEÇMİŞİ VE GÜNÜMÜZE YANSIMASI.

Published in:

Türk Dünyası Araştırmaları, 2012, n. 200, p. 231

By:

BAYRAKTAR, Gökhan;
ERKMEN, Nurtekin;
AKA, Serkan T.

Publication type:

Article

Iconografía comercial del deporte.

Published in:

Historia y Comunicación Social, 2012, v. 17, p. 359, doi. 10.5209/rev_HICS.2012.v17.40614

By:

EGUIZÁBAL MAZA, Raúl

Publication type:

Article

CULTURAL PREFERENCES FOR VISUAL AND VERBAL COMMUNICATION STYLES IN SPORT ADVERTISEMENTS.

Published in:

South African Journal for Research in Sport, Physical Education & Recreation, 2017, v. 39, n. 2, p. 199

By:

Won Jae SEO;
Yongjun SUNG;
Seong-Hee PARK

Publication type:

Article

Recall and awareness of gambling advertising and sponsorship in sport in the UK: a study of young people and adults.

Published in:

Harm Reduction Journal, 2019, v. 16, n. 1, p. N.PAG, doi. 10.1186/s12954-019-0291-9

By:

Djohari, Natalie;
Weston, Gavin;
Cassidy, Rebecca;
Wemyss, Martyn;
Thomas, Samantha

Publication type:

Article

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework.

Published in:

Sport Management Review, 2011, v. 14, n. 2, p. 103, doi. 10.1016/j.smr.2010.10.001

By:

Chen, Kenneth K.;
Zhang, James J.

Publication type:

Article

Investigating the cognitive process of attention while watching sports advertisements in interested and non-interested people using Electroencephalogram technology.

Published in:

Interdisciplinary Journal of Management Studies, 2024, v. 17, n. 2, p. 393, doi. 10.22059/ijms.2023.337628.674912

By:

Aminiroshan, Zahra;
Gholamian, Javad;
Mahmoudi, Ahmad;
Pirjamadi, Sahar

Publication type:

Article

First-Person Experience in Virtual Reality Sport Advertisements: Transportation of Embodied Empathy.

Published in:

PRESENCE: Virtual & Augmented Reality, 2024, v. 33, p. 269, doi. 10.1162/pres_a_00426

By:

Uhm, Jun-Phil;
Lee, Hyun-Woo;
Kim, Sanghoon;
Han, Jin-Wook

Publication type:

Article

Advertising on the edge: appeal effectiveness when advertising in extreme sports.

Published in:

International Journal of Advertising, 2020, v. 39, n. 5, p. 655, doi. 10.1080/02650487.2019.1653009

By:

Raggiotto, Francesco;
Scarpi, Daniele;
Moretti, Andrea

Publication type:

Article

Gambling advertising on Twitter before, during and after the initial Australian COVID-19 lockdown.

Published in:

Journal of Behavioral Addictions, 2023, v. 12, n. 2, p. 557, doi. 10.1556/2006.2023.00020

By:

RUSSELL, LEX M. T.;
HING, NERILEE;
MARIA BRYDEN, GABRIELLE;
THORNE, HANNAH;
ROCKLOFF, MATTHEW J.;
BROWNE, MATTHEW

Publication type:

Article

Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements.

Published in:

Journal of Behavioral Addictions, 2017, v. 6, n. 4, p. 658, doi. 10.1556/2006.6.2017.062

By:

HING, NERILEE;
VITARTAS, PETER;
LAMONT, MATTHEW

Publication type:

Article

The mediated live experience and the spatial reconfiguration of the sport act.

Published in:

Romanian Journal of Communication & Public Relations, 2014, v. 16, n. 3, p. 35

By:

DUMITRIU, Diana-Luiza

Publication type:

Article

EL AFIANZAMIENTO DE LOS E-SPORTS EN PANDEMIA, UNA OPORTUNIDAD PARA LAS MARCAS.

Published in:

Revista Prisma Social, 2021, n. 34, p. 165

By:

SANAHUJA-PERIS, GUILLERMO;
CAMACHO, MAGDALENA MUT;
BALADO-ALBIOL, MARÍA-CONSUELO

Publication type:

Article

Can Advertising Make Free-to-Air Broadcasting More Profitable Than Pay-TV?

Published in:

International Journal of Sport Finance, 2012, v. 7, n. 4, p. 358

By:

Kesenne, Stefan

Publication type:

Article

Of Smart Phones and Facebook: Social Media's Changing Legal Landscape Provides Cautionary Tales of "Pinterest" for Sport Organizations.

Published in:

Journal of Legal Aspects of Sport, 2015, v. 25, n. 2, p. 123, doi. 10.1123/jlas.2014-0019

By:

Larkin, Ben;
McKelvey, Stephen

Publication type:

Article

Facebook Likes and Sport Brand Image: An Empirical Examination of the National Advertising Division's Coastal Contacts' Decision.

Published in:

Journal of Legal Aspects of Sport, 2015, v. 25, n. 2, p. 104, doi. 10.1123/jlas.2014-0018

By:

Brison, Natasha T.;
Baker III, Thomas A.;
Byon, Kevin K.

Publication type:

Article

DO ADVERTISING EFFICIENCY AND BRAND REPUTATION MATTER: EVIDENCE FROM SUPER BOWL ADVERTISING.

Published in:

Marketing Management Journal, 2013, v. 23, n. 1, p. 90

By:

JIN-WOO KIM;
FRELING, TRACI H.;
EASTMAN, JACQUELINE K.

Publication type:

Article

Sport, Promotional Culture and the Crisis of Masculinity.

Published in:

2019

By:

Joseph, Janelle

Publication type:

Book Review

Investigation of Consumer Awareness Towards Advertising and Brand in Sports Events in The Media.

Published in:

Mediterranean Journal of Sport Science (MJSS), 2023, v. 6, p. 201

By:

YURTSIZOĞLU, Zühal;
GOLMOHAMMADİ, Hamed

Publication type:

Article

Jóvenes y publicidad de apuestas deportivas online. La experiencia española en torno a la regulación de 2021.

Published in:

Correspondencias & Analisis, 2022, n. 15, p. 105, doi. 10.24265/cian.2022.n15.05

By:

Fernández Rincón, Antonio Raúl

Publication type:

Article

IMAGE OF WOMEN'S VOLLEYBALL IN LITHUANIA PERCEIVING ITS CUSTOMER BEHAVIOUR.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2018, n. 4, p. 179, doi. 10.21272/mmi.2018.4-16

By:

Jeseviciute-Ufartiene, Laima;
Skackauskiene, Ilona

Publication type:

Article

Sports Marketing: Changing the Game.

Published in:

Journal of Marketing & Communication, 2013, v. 8, n. 3, p. 62

By:

Singh, Nitin

Publication type:

Article

Are You Paying Attention?

Published in:

Alternatives Journal (AJ) - Canada's Environmental Voice, 2021, v. 46, n. 1, p. 10

By:

KISH, KATIE

Publication type:

Article

SILENCE IS GOLDEN: OLYMPIC PROPERTY PROTECTION IN THE AGE OF SOCIAL MEDIA.

Published in:

Capital University Law Review, 2018, v. 46, n. 1, p. 125

By:

HOSKINS, JASON R.

Publication type:

Article

РЕКЛАМА В УКРАЇНСЬКІЙ СПОРТИВНІЙ ПРЕСІ СХІДНОЇ ГАЛИЧИНИ 1920-Х – 1930-Х РР.

Published in:

Hileya: Scientific Bulletin / Gileya, 2021, n. 164, p. 32

By:

І. І., Ніронович

Publication type:

Article

The Contested Terrain of Sporting Consumption: Navigating Meaning, Identity, and Late Capitalist Marketing through Sneaker Customization.

Published in:

Social Sciences (2076-0760), 2024, v. 13, n. 8, p. 383, doi. 10.3390/socsci13080383

By:

Wallace, Brandon T.;
Andrews, David L.

Publication type:

Article

SPOR MARKALARI VE ÜNİVERSİTE ÖĞRENCİLERİNİN MARKA TERCİHLERİ ÜZERİNE BİR ARAŞTIRMA.

Published in:

Nigde University Journal of Physical Education & Sport Sciences / Nigde Üniversitesi Beden Egitimi ve Spor Bilimleri Dergisi, 2020, v. 14, n. 1, p. 38

By:

ALTUN EKİZ, Meryem;
KIZILKAYA, Hamide Tuba

Publication type:

Article

LEGAL AND PRACTICAL BARRIERS TO THE VIABILITY OF TRADITIONAL ESPORTS TITLES AS OLYMPIC MEDALING SPORTS.

Published in:

Marquette Sports Law Review, 2021, v. 32, n. 1, p. 333

By:

STIGERS, QUINN A.

Publication type:

Article

COMPETITOR REGULATION OF SPONSORED CONTENT IN THE NEW SPORTS CONTENT MEDIA ECONOMY.

Published in:

Marquette Sports Law Review, 2014, v. 25, n. 1, p. 253

By:

MURRAY, KALI

Publication type:

Article

SYMPOSIUM: SPORTS LAW: MARQUETTE UNIVERSITY LAW SCHOOL FACULTY PERSPECTIVES.

Published in:

Marquette Sports Law Review, 2014, v. 25, n. 1, p. 1

By:

ANDERSON, PAUL M.

Publication type:

Article

‘Raise Her Right’: (mis)representing authentic women sports fans in US advertising.

Published in:

Sport in Society, 2017, v. 20, n. 11, p. 1765, doi. 10.1080/17430437.2017.1346613

By:

Gieseler, Carly M.

Publication type:

Article

How Related Multiscreening Could Positively Affect Advertising Outcomes.

Published in:

Journal of Advertising, 2017, v. 46, n. 4, p. 455, doi. 10.1080/00913367.2017.1372233

By:

Segijn, Claire M.;
Voorveld, Hilde A.M.;
Smit, Edith G.

Publication type:

Article

Representación de las mujeres en la publicidad televisiva emitida durante la Copa Mundial Femenina de la FIFA (Francia 2019). Análisis de roles y estereotipos.

Published in:

Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación, 2024, v. 51, p. 700

By:

Monserrat-Gauchi, Juan;
Segarra-Saavedra, Jesús;
Penalva-Cerdá, Sergio

Publication type:

Article

Influence of body movements of sports model on the advertising effect of sports clothing print network in the internet context.

Published in:

Current Psychology, 2024, v. 43, n. 36, p. 28738, doi. 10.1007/s12144-024-06501-8

By:

Yu, Qianqian;
Bo, Lyv

Publication type:

Article