The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 233, doi. 10.1111/jpim.12175
- By:
- Publication type:
- Article
Works matching DE "SPORTING goods marketing"
Results: 11
1
2
BEHAVIOR ANALYSIS OF SPORTING GOODS CONSUMERS.
- Published in:
- Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae, 2016, n. 1, p. 17
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- Publication type:
- Article
3
A Decision-Making Process Model of Young Online Shoppers.
- Published in:
- CyberPsychology & Behavior, 2008, v. 11, n. 6, p. 759, doi. 10.1089/cpb.2008.0018
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- Publication type:
- Article
4
The Assessment: The Economics of Sport.
- Published in:
- Oxford Review of Economic Policy, 2003, v. 19, n. 4, p. 467, doi. 10.1093/oxrep/19.4.467
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- Publication type:
- Article
5
SPORT PROMOTIONAL MIX.
- Published in:
- SEA: Practical Application of Science, 2013, v. 1, n. 2, p. 180
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- Publication type:
- Article
6
SPORT MARKETING MIX STRATEGIES.
- Published in:
- SEA: Practical Application of Science, 2013, v. 1, n. 1, p. 298
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- Publication type:
- Article
7
Aménagement du lieu de vente : expertise des professionnels du marketing du sport et connaissance du comportement du consommateur.
- Published in:
- Revue Management et Avenir, 2012, n. 57, p. 139, doi. 10.3917/mav.057.0139
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- Publication type:
- Article
8
Les représentations sociales comme outil d'analyse du positionnement stratégique des enseignes. Application au secteur des articles de sport.
- Published in:
- Revue Management et Avenir, 2010, n. 34, p. 63, doi. 10.3917/mav.034.0063
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- Publication type:
- Article
9
In Patagonia (Clothing): A Complicated Greenness.
- Published in:
- Fashion Theory: The Journal of Dress, Body & Culture, 2013, v. 17, n. 5, p. 623, doi. 10.2752/175174113X13718320331035
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- Publication type:
- Article
10
Riddell vs. United States Casts Legal Light on Tariff Engineering.
- Published in:
- Sport Marketing Quarterly, 2014, v. 23, n. 4, p. 241
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- Publication type:
- Article
11
The paradoxical marketing of sports equipment brands.
- Published in:
- 2014
- By:
- Publication type:
- Editorial