IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 99
- Publication type:
- Article
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REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 4, p. 64
- By:
- Publication type:
- Article