Beyond jingles and needle drops: What every brand needs to know about audio branding's power to persuade.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 347
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- Publication type:
- Article
Works matching DE "SOUND trademarks"
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Sonic branding: A narrative review at the intersection of art and science.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1530, doi. 10.1002/mar.21995
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- Article