6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENT.Published in:Journal of Marketing, 1980, v. 44, n. 1, p. 88By:Werner, Ray O.;Hartman, George E.Publication type:Article
6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.Published in:Journal of Marketing, 1979, v. 43, n. 2, p. 113By:Werner, Ray O.;Hartman, George E.;Cohen, DorothyPublication type:Article