Works about SOCIAL media in marketing

Results: 1231

Editor's introduction.

Published in:

Financial Innovation, 2025, v. 11, n. 1, p. 1, doi. 10.1186/s40854-024-00742-z

By:

Kou, Gang

Publication type:

Article

Serving hot cakes and hashtags: how two popular resort towns entice LGBTQ+ tourists with food and drink on social media.

Published in:

Food, Culture & Society, 2025, v. 28, n. 3, p. 649, doi. 10.1080/15528014.2023.2291881

By:

Chamberlain, Edward A.

Publication type:

Article

Building an actionable social media marketing planning through content creation strategies - “4D Framework”.

Published in:

Journal of Contemporary Research in Management, 2023, v. 18, n. 1, p. 1

By:

R., Sudarshan;
S. N., Vivek Raj

Publication type:

Article

THE IMPACT OF INFLUENCER MARKETING ON FEMALE CONSUMERS' ONLINE IMPULSE BUYING INTENTIONS.

Published in:

International Journal of Economic & Administrative Studies, 2025, n. 47, p. 169, doi. 10.18092/ulikidince.1597669

By:

DEMİR, Senay;
GÜR, Duygu

Publication type:

Article

Examining the impact of social media usage on start-ups performance: Mediating role of brand image.

Published in:

PLoS ONE, 2025, v. 20, n. 5, p. 1, doi. 10.1371/journal.pone.0320133

By:

Bruce, Emmanuel;
Shurong, Zhao;
Amoah, John;
Egala, Sulemana Bankuoru;
Sarfo, Philip Adu;
Baidoo, Bernard Ekow;
Darko, Dennis Akomanyi;
Ailing, Luo;
Yongxing, Ynag

Publication type:

Article

Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement.

Published in:

Journal of Political Marketing, 2025, v. 24, n. 2, p. 101, doi. 10.1080/15377857.2023.2168831

By:

Mochla, Vagia;
Tsourvakas, Georgios;
Stoubos, Iakovos

Publication type:

Article

#Fittok: How Fitfluencers' Videos on Tiktok Impact Adolescents' Body Satisfaction, Workout Intention, and Behavior.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1563, doi. 10.1002/mar.22192

By:

de Brabandere, Marloes;
Hudders, Liselot;
Vanwesenbeeck, Ini

Publication type:

Article

How Argument Numerosity Shapes Firm‐Generated Content Effectiveness.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1437, doi. 10.1002/mar.22185

By:

Pozharliev, Rumen;
De Angelis, Matteo;
Cascio Rizzo, Giovanni Luca

Publication type:

Article

Special issue on digital inclusion.

Published in:

Information Systems & e-Business Management, 2022, v. 20, n. 4, p. 631, doi. 10.1007/s10257-021-00531-6

By:

Kumar, Ram;
Subramaniam, Chandra;
Zhao, Kexin

Publication type:

Article

Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector.

Published in:

Information Systems & e-Business Management, 2022, v. 20, n. 4, p. 657, doi. 10.1007/s10257-021-00522-7

By:

Han, Honghua;
Xiong, Jason;
Zhao, Kexin

Publication type:

Article

#Etiquetón Campaña para aportar datos al archivo fotográfico del Sistema de Bibliotecas de la Universidad Católica de Córdoba, Argentina.

Published in:

Información, Cultura y Sociedad, 2024, n. 51, p. 177, doi. 10.34096/ics.i51.14576

By:

Meyer Tissera, Nancy Nadia;
Michel, Yamila Salú

Publication type:

Article

Innovative Digital Marketing Strategies for Promoting Polymer Courses in Private Higher Education Institutions.

Published in:

Macromolecular Symposia, 2025, v. 414, n. 2, p. 1, doi. 10.1002/masy.70010

By:

Gupta, Rajiv;
Shyam, Hari Shankar;
Nain, Vidushi;
Yahya, M.Z.A.;
Singh, Pramod K

Publication type:

Article

Analysis of the influence of social media marketing on brand awareness and brand loyalty: the mediating role of brand gestalt (study at PT AKR Land Kawanua Emerald City Manado).

Published in:

Jurnal Mantik, 2024, v. 8, n. 3, p. 1474

By:

Mokalu, Risca Rioline;
Soewignyo, Tonny Irianto

Publication type:

Article

USING INTERNET MARKETING AND SOCIAL MEDIA TO PROMOTE ECOTOURISM IN UKRAINE (BASED ON THE EXPERIENCE OF NORWAY AND ICELAND).

Published in:

Sport & Tourism Central European Journal / Sport i Turystyka Środkowoeuropejskie Czasopismo Naukowe, 2024, v. 7, n. 2, p. 139, doi. 10.16926/sit.2024.02.07

By:

KNIAZIEVA, Tetiana V.;
KAZANSKA, Olena O.;
OROCHOVSKA, Lyudmila A.;
HORIUNOVA, Kateryna A.;
CHERNYSHOVA, Taia V.

Publication type:

Article

LIKE, SHARE OR COMMENT 'TILL WE DIE: ANALYZING FOOTBALL FANS' ENGAGEMENTS, IDENTITY AND LOYALTY ON SOCIAL MEDIA.

Published in:

Sport & Tourism Central European Journal / Sport i Turystyka Środkowoeuropejskie Czasopismo Naukowe, 2024, v. 7, n. 1, p. 69, doi. 10.16926/sit.2024.01.05

By:

KAYA, Sabri;
ARGAN, Metin;
ARGAN, Mehpare Tokay

Publication type:

Article

Film Marketing and Brand Continuity: The Case of "Redirected/Už Lietuvą!".

Published in:

Information & Media, 2024, v. 99, p. 23, doi. 10.15388/Im.2024.99.2

By:

Dabrovolskas, Audrius

Publication type:

Article

Strategi Peningkatan Kinerja Bisnis Usaha Mikro Kecil Menengah (Studi Pada UMKM Makanan Dan Minuman Nasabah KUR Bank Syariah Indonesia Area Bandung Kota).

Published in:

Manajemen IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 2025, v. 20, n. 1, p. 25, doi. 10.29244/mikm.20.1.25-33

By:

Fajar, Mohamad;
Syarief, Rizal;
Yusri, Doni

Publication type:

Article

INFORMATION TRUSTWORTHINESS AND INFORMATION ADOPTION IN SOCIAL MEDIA MARKETING: CONTEXTUALIZATION OF EWOM AND ITS IMPLICATIONS FOR MARKETERS.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 1, p. 85, doi. 10.17358/jabm.10.1.85

By:

Sulistiyani;
Sudirjo, Frans

Publication type:

Article

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP REPURCHASE INTENTION MELALUI EXPERIENTIAL MARKETING DAN BRAND TRUST.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 658, doi. 10.17358/jabm.9.2.658

By:

Rizky, Muhammad;
Yuliati, Lilik Noor;
Hasanah, Nur

Publication type:

Article

THE ROLE OF E-MARKETING MIX, INFLUENCER, AND FOLLOWERS ENGAGEMENT TOWARD PRODUCT PURCHASING DECISIONS.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2022, v. 8, n. 3, p. 677, doi. 10.17358/jabm.8.3.677

By:

Sugiarto, Indra;
Simanjuntak, Megawati;
Hasanah, Nur

Publication type:

Article

The Influence of Instagram and Social Media Marketing Engagement on Prospective College Students’ University Selection.

Published in:

SEM Quarterly Journal, 2023, v. 11, n. 2, p. 3

By:

de los Reyes, Joy

Publication type:

Article

Editor’s Note.

Published in:

SEM Quarterly Journal, 2023, v. 11, n. 2, p. 1

By:

Smith, Clayton

Publication type:

Article

PROMOTING TOURISM SERVICES THROUGH AI-DRIVEN SOCIAL MEDIA MARKETING: A CASE FOR SMALL BUSINESSES.

Published in:

EUREKA: Social & Humanities, 2024, n. 6, p. 16, doi. 10.21303/2504-5571.2024.003665

By:

Ostian, Zdenek

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE ON THE SELECTION AND PREFERENCE OF UNIVERSITIES OF TECHNOLOGY.

Published in:

EUREKA: Social & Humanities, 2021, n. 6, p. 3, doi. 10.21303/2504-5571.2021.002065

By:

Matli, Cleopatra Moipone;
Tlapana, Tshepo;
Hawkins-Mofokeng, Raymond

Publication type:

Article

The Use of Video Marketing in the Communication Strategy of Business Universities.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2024, v. 54, n. 4, p. 49, doi. 10.2478/minib-2024-0021

By:

Pluta-Olearnik, Mirosława;
Hasiak, Alisa

Publication type:

Article

Social Media Influencers (SMIs) as a Tactical Marketing Tool: Its Credibility and Role in the Beauty Market's Purchasing Behavior.

Published in:

Journal EJSDR- European Journal of Sustainable Development & Research, 2024, v. 8, n. 1, p. 41

By:

Kasapi, Irisi

Publication type:

Article

Determination of the Mediating Role of Social Media Marketing Activities in the Effect of Brand Trust on Perception Towards Medical Tourism.

Published in:

Istanbul Gelisim University Journal of Health Sciences / İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi, 2024, n. 24, p. 1040, doi. 10.38079/igusabder.1530240

By:

ÇETİN, Anıl;
BAŞAL, Murat

Publication type:

Article

Imagined Authenticity: The Somatic Semiotics of Global "Koreanness".

Published in:

Mechademia: Second Arc, 2024, v. 17, n. 1, p. 52

By:

Elfving-Hwang, Joanna

Publication type:

Article

Luxury Fashion Brands Embracing the Digital: An Exploratory Study to Unfold the Success Strategy.

Published in:

Manthan: Journal of Commerce & Management, 2020, v. 7, n. 1, p. 60, doi. 10.17492/manthan.v7i1.195705

By:

Chadha, Kashika;
Ahuja, Yukti

Publication type:

Article

Correlation between Attributes Concerning Social Media Marketing and Private Healthcare Sector.

Published in:

Manthan: Journal of Commerce & Management, 2019, v. 6, n. 1, p. 1, doi. 10.17492/manthan.v6i1.182678

By:

Sharma, Vaishali;
Gupta, Mahima

Publication type:

Article

Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers.

Published in:

JDM: Jurnal Dinamika Manajemen, 2024, v. 15, n. 2, p. 229

By:

Lusianingrum, Farah Putri Wenang;
Bhakti Pertiwi, Widya Nur;
Aisyi, Nasywa Rahadatul

Publication type:

Article

Boosting Customers' Impulse Purchases through Trust.

Published in:

JDM: Jurnal Dinamika Manajemen, 2024, v. 15, n. 1, p. 160

By:

Aldiaz, Nail;
Tuti, Meylani;
Shahril, Aslinda Mohd

Publication type:

Article

Understanding the Effect of Social Media Marketing on Purchase Intention: A Value-Based Adoption Model.

Published in:

JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 305, doi. 10.15294/jdm.v13i2.37878

By:

Vidyanata, Deandra

Publication type:

Article

The Art of Institutional Advancement: How Campus Artifacts Support Fundraising in Higher Education.

Published in:

Philanthropy & Education (24707686), 2024, v. 8, n. 1, p. 60, doi. 10.2979/phe.00012

By:

Darby, Le'Passion

Publication type:

Article

Marketing with social media: 2nd ed. (A LITA Guide), edited by Beth Thomsett-Scott, Chicago, ALA Neal-Schuman, 2020, 192 pp., $94 (ebook, PDF), ISBN 978-0-8389-1631-5.

Published in:

2022

By:

Hills, Corrinne

Publication type:

Book Review

Tüketicilerin Otel Tercihlerinde Sosyal Medya Pazarlamasının Önemi: Tekirdağ Örneği.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2024, v. 10, n. 4, p. 69

By:

AKTUNA, Ahmet;
AKTUNA, İpek Karabacak

Publication type:

Article

Algılanan Sosyal Medya Pazarlaması'nın Gösterişçi Tüketim Üzerine Etkisi'nde Influencer Pazarlamasının Aracılık Rolü.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, v. 8, n. 2, p. 70

By:

EKŞİ, Oylum;
CESUR, Zafer;
YAVUZYILMAZ, Oğuz

Publication type:

Article

“An Investigation into Digital Marketing and its Effects on Contempary Markets”.

Published in:

ASM Business Review, 2023, v. 10, n. 1, p. 148

By:

Patil, Vishal

Publication type:

Article

PRO METHOD APPLIED IN DENTISTRY - DENTISTS AS PROTAGONISTS, PROACTIVE, AND PROMOTERS: A PILOT STUDY CONDUCTED IN THE DENTISTAPRO DIGITAL COMMUNITY.

Published in:

Journal of Clinical Dentistry & Research, 2024, v. 21, n. 2, p. 68, doi. 10.14436/2447-911x.21.2.068-085.art

By:

SOARES, Paulo Vinícius;
de ANDRADE, Marli Daniela;
de ARAÚJO, Consuelo Fernandes

Publication type:

Article

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2302311

By:

Manyanga, Wilbert;
Kanyepe, James;
Chikazhe, Lovemore;
Manyanga, Tendai

Publication type:

Article

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity.

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2273601

By:

Laradi, Sofiane;
Berber, Noureddine;
Rehman, Hafiz Mudassir;
Hossain, Md Billal;
Hiew, Lee-Chea;
Illés, Csaba Bálint

Publication type:

Article

Social media integration: An opportunity for SMEs sustainability.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2173859

By:

Bruce, Emmanuel;
Keelson, Solomon;
Amoah, John;
Bankuoru Egala, Sulemana

Publication type:

Article

Online brand community and consumer brand trust: Analysis from Czech millennials.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2149152

By:

Amoah, John;
Jibril, Abdul Bashiru;
Bankuoru Egala, Sulemana;
Keelson, Solomon A.

Publication type:

Article

The role of social brand engagement on brand equity and purchase intention for fashion brands.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2143308

By:

Vo Minh, Sang;
Nguyen Huong, Giang;
Dang Nguyen Ha, Giang

Publication type:

Article

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2062910

By:

Silaban, Pantas H.;
Silalahi, Andri Dayarana K.;
Octoyuda, Edgar;
Sitanggang, Yuni Kartika;
Hutabarat, Lamtiur;
Sitorus, Ade Irma Suryani

Publication type:

Article

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2034234

By:

Husain, Rehan;
Ahmad, Amna;
Khan, Bilal Mustafa

Publication type:

Article

Book Review: The Digital Role-Playing Game and Technical Communication: A History of Bethesda, BioWare, and CD Projekt Red by Reardon, Daniel, & Wright, David.

Published in:

Journal of Business & Technical Communication, 2023, v. 37, n. 2, p. 217, doi. 10.1177/10506519221143132

By:

Weston, Jacob

Publication type:

Article

Identifying behaviors that generate positive interactions between science museums and people on Twitter.

Published in:

Museum Management & Curatorship, 2017, v. 32, n. 2, p. 144, doi. 10.1080/09647775.2016.1264882

By:

Baker, Stacy

Publication type:

Article

Social Media Strategy: Marketing and Advertising in the Consumer Revolution.

Published in:

2016

By:

Kurtin, Kate S.

Publication type:

Book Review

DIGITAL TECHNOLOGIES AND DIGITAL MARKETING: NEW OPPORTUNITIES FOR TOURISM AND HOSPITALITY BUSINESS.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2022, v. 6, n. 47, p. 424, doi. 10.55643/fcaptp.6.47.2022.3924

By:

Balatska, Natalia;
Radkevych, Larysa;
Robul, Yuriy;
Vdovichena, Olha;
Strenkovska, Anna

Publication type:

Article