Works about SOCIAL media in marketing

Results: 1313

Adoption of Social Media for Products Marketing in Algerian Traditional and Handicraft Firms: Evidence from Setif Province.

Published in:

Our Economy / Nase Gospodarstvo, 2025, v. 71, n. 2, p. 58, doi. 10.2478/ngoe-2025-0012

By:

Charchafa, Ilyes;
Kimouche, Bilal

Publication type:

Article

How Social Media Marketing Drives e-Learning Platform Adoption: A Multigroup Approach.

Published in:

Electronic Journal of e-Learning, 2025, v. 23, n. 2, p. 46, doi. 10.34190/ejel.23.2.3595

By:

Requez-Cipriano, Inés;
Mauricio-Andía, Martín

Publication type:

Article

A színkomplexitás és a színpreferenciák hatása a TikTok tartalmak interakcióira és sikerességére.

Published in:

Marketing & Menedzsment, 2024, v. 58, n. 4, p. 34, doi. 10.15170/MM.2024.58.04.04

By:

Tamás, Pirger;
Katalin, Lipták;
Kata, Horváth

Publication type:

Article

The New Experts of Online Dating: Feminism, Advice, and Harm on Instagram.

Published in:

Social Media + Society, 2025, v. 11, n. 2, p. 1, doi. 10.1177/20563051251340514

By:

Large, Joanna;
Mulvihill, Natasha

Publication type:

Article

Analysis of Acceleration Construction Project the Lecture Building at Politeknik Negeri Madura Using the Time Cost Trade off Method.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 2057, doi. 10.59141/jrssem.v4i11.909

By:

Herkunadi, Dimas Fitra;
Witjaksana, Budi

Publication type:

Article

Evaluating The Effectiveness of Digital Marketing on Purchase Intention: A Case Study of Vitmeals.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1979, doi. 10.59141/jrssem.v4i11.897

By:

Rafly, Muhammad Andy

Publication type:

Article

Antecedents and Influence of Social Media Influencers' Credibility on Brand Attitude: Findings from PLS-SEM and NCA.

Published in:

Jurnal Pengurusan, 2025, v. 73, p. 1, doi. 10.17576/pengurusan-2025-73-6

By:

Kin Leong Tang;
Hooi Rae;
Pei Meng Tan;
Tan Suk Shiang;
Chong Zee Ting, Stephnie

Publication type:

Article

Pengaruh Social Media Marketing, Experiential Marketing, dan Marketing Public Relations Terhadap Keputusan Penggunaan Jasa pada Maskapai Batik Air di Bandar Udara Internasional Banyuwangi.

Published in:

Jurnal Sosial dan Sains (SOSAINS), 2025, v. 5, n. 6, p. 1837, doi. 10.59188/jurnalsosains.v5i6.32270

By:

Cattleyana, Dilla;
Vidyawati, Firda Octa;
N., Rifka Arinda

Publication type:

Article

Faktor Penentu Keputusan Pembelian Skincare Vegan di Indonesia.

Published in:

Cerdika : Jurnal Ilmiah Indonesia, 2025, v. 5, n. 6, p. 2001

By:

Wibowo, Wahyu Tri

Publication type:

Article

Dissemination of Decision Aids about Hip and Knee Osteoarthritis to Spanish-Speaking Adults through Social Media.

Published in:

MDM Policy & Practice, 2025, v. 10, n. 1, p. 1, doi. 10.1177/23814683241309652

By:

Valentine, K. D.;
Marques, Felisha;
Chen, Antonia F.;
Simmons, Leigh;
Sepucha, Karen R.

Publication type:

Article

The Use of Social Media as a Marketing Communication Channel by the Largest Ports of the Baltic Sea Region.

Published in:

TransNav: International Journal on Marine Navigation & Safety of Sea Transportation, 2025, v. 19, n. 1, p. 151, doi. 10.12716/1001.19.01.18

By:

Kamińska, A.;
Dmowski, P.

Publication type:

Article

Effects of digital marketing on departmental choice and awareness in higher education.

Published in:

International Journal of Engineering Business Management, 2025, p. 1, doi. 10.1177/18479790251339786

By:

Eum, Seong-Won

Publication type:

Article

Customer Behaviour in Response to Disaster Announcements: A Big Data Analysis of Digital Marketing in Hospitality.

Published in:

Tourism & Hospitality (2673-5768), 2025, v. 6, n. 2, p. 112, doi. 10.3390/tourhosp6020112

By:

Reklitis, Dimitrios P.;
Terzi, Marina C.;
Sakas, Damianos P.;
Konstantopoulou, Christina Konstantinidou

Publication type:

Article

The Effect of Social Media on Corporate Innovation: Evidence from Seeking Alpha Coverage.

Published in:

Management Science, 2025, v. 71, n. 7, p. 5441, doi. 10.1287/mnsc.2023.00995

By:

Qiyang He;
Leung, Henry;
Buhui Qiu;
Zhou Zhou

Publication type:

Article

Determining Interconnecting Role of Social Media Marketing Strategies: A Young Population Study.

Published in:

International Journal of Marketing & Business Communication, 2025, v. 14, n. 1, p. 15, doi. 10.21863/ijmbc/2025.14.1.002

By:

Naskar, Partha;
Digar, Biki;
Ghosh, Samadrita;
Kundu, Pitu

Publication type:

Article

Do Social Media Platforms Control the Sustainable Purchase Intentions of Younger People?

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 12, p. 5488, doi. 10.3390/su17125488

By:

Ahmed, Japheth Nuhu;
Adalıer, Ahmet;
Özgit, Hale;
Kamyabi, Marjan

Publication type:

Article

INVESTIGATING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE PURCHASE INTENTIONS OF WORKING WOMEN.

Published in:

Journal of Commerce & Accounting Research, 2025, v. 14, n. 3, p. 91, doi. 10.21863/jcar/2025.14.3.009

By:

Sharma, Priya;
Chaudhry, Manmohan

Publication type:

Article

A Review of "Global Marketing Strategy".: Bodo Schlegelmilch.

Published in:

Journal of Global Marketing, 2025, v. 38, n. 3, p. 286, doi. 10.1080/08911762.2024.2439415

By:

Kulkarni, Abhijit

Publication type:

Article

"Green Intentions, Green Actions": The Power of Social Media and the Perils of Greenwashing.

Published in:

Journal of Global Marketing, 2025, v. 38, n. 3, p. 214, doi. 10.1080/08911762.2024.2429517

By:

Nazish, Mohammed;
Khan, Zebran;
Khan, Ariba;
Naved Khan, Mohammed;
Ramkissoon, Haywantee

Publication type:

Article

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 111, doi. 10.3390/jtaer20020111

By:

Migkos, Stavros P.;
Giannakopoulos, Nikolaos T.;
Sakas, Damianos P.

Publication type:

Article

Virtual Influencers as Brand Endorsers: Developing and Validating a Multidimensional Evaluation Scale.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 90, doi. 10.3390/jtaer20020090

By:

Cho, Yoon Y.

Publication type:

Article

Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 79, doi. 10.3390/jtaer20020079

By:

Vinerean, Simona;
Opreana, Alin;
Budac, Camelia;
Mihaiu, Diana Marieta

Publication type:

Article

Online Influencer Marketing e An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement.

Published in:

Management Dynamics, 2022, v. 22, n. 1, p. 36, doi. 10.57198/2583-4932.1296

By:

Chaudhary, Prashant

Publication type:

Article

ENDORSING AFTER DEATH.

Published in:

William & Mary Law Review, 2022, v. 63, n. 5, p. 1531

By:

GILDEN, ANDREW

Publication type:

Article

Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1827, doi. 10.1002/mar.22205

By:

Moisescu, Ovidiu‐Ioan;
Gică, Oana‐Adriana;
Herle, Flavia‐Andreea;
Dan, Ioana;
Sarstedt, Marko

Publication type:

Article

#Fittok: How Fitfluencers' Videos on Tiktok Impact Adolescents' Body Satisfaction, Workout Intention, and Behavior.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1563, doi. 10.1002/mar.22192

By:

de Brabandere, Marloes;
Hudders, Liselot;
Vanwesenbeeck, Ini

Publication type:

Article

How Argument Numerosity Shapes Firm‐Generated Content Effectiveness.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1437, doi. 10.1002/mar.22185

By:

Pozharliev, Rumen;
De Angelis, Matteo;
Cascio Rizzo, Giovanni Luca

Publication type:

Article

Managing Pharmaceutical Promotion Mix in the Rise of Social Media.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 702, doi. 10.1002/mar.22147

By:

Chaudhuri, Malika;
Hirunyawipada, Tanawat;
Pan, Yue

Publication type:

Article

Typology and impact of follower responses to social media influencer "promotional crisis".

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 412, doi. 10.1002/mar.22133

By:

Rynarzewska, Ania Izabela;
Nafees, Lubna;
Nikolov, Atanas Nik

Publication type:

Article

Why did you delete my comment? Investigating observing consumers' reactions to comment‐deletion‐clues during a brand crisis.

Published in:

Psychology & Marketing, 2024, v. 41, n. 10, p. 2478, doi. 10.1002/mar.22065

By:

Liao, Junyun;
Ye, Yaohua;
Filieri, Raffaele;
Du, Peng;
Jiang, Ying

Publication type:

Article

Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation.

Published in:

Psychology & Marketing, 2024, v. 41, n. 7, p. 1597, doi. 10.1002/mar.21999

By:

So, Kevin Kam Fung;
Li, Jing;
King, Ceridwyn;
Hollebeek, Linda D.

Publication type:

Article

Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations.

Published in:

Psychology & Marketing, 2024, v. 41, n. 2, p. 394, doi. 10.1002/mar.21927

By:

Han, Jiseon;
Balabanis, George

Publication type:

Article

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning.

Published in:

Psychology & Marketing, 2023, v. 40, n. 9, p. 1704, doi. 10.1002/mar.21831

By:

Oc, Yusuf;
Plangger, Kirk;
Sands, Sean;
Campbell, Colin L.;
Pitt, Leyland

Publication type:

Article

Influencers' "organic" persuasion through electronic word of mouth: A case of sincerity over brains and beauty.

Published in:

Psychology & Marketing, 2023, v. 40, n. 2, p. 347, doi. 10.1002/mar.21760

By:

Filieri, Raffaele;
Acikgoz, Fulya;
Li, Chunyu;
Alguezaui, Salma

Publication type:

Article

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 27, doi. 10.1002/mar.21749

By:

Pradhan, Debasis;
Kuanr, Abhisek;
Anupurba Pahi, Sampa;
Akram, Muhammad S.

Publication type:

Article

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 124, doi. 10.1002/mar.21746

By:

Li, Fangfang;
Larimo, Jorma;
Leonidou, Leonidas C.

Publication type:

Article

A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising.

Published in:

Psychology & Marketing, 2022, v. 39, n. 7, p. 1336, doi. 10.1002/mar.21659

By:

Pozharliev, Rumen;
Rossi, Dario;
De Angelis, Matteo

Publication type:

Article

Drivers and outcomes of political candidate image creation: The role of social media marketing.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1226, doi. 10.1002/mar.21271

By:

Hultman, Magnus;
Ulusoy, Sera;
Oghazi, Pejvak

Publication type:

Article

The decision‐making process in viral marketing—A review and suggestions for further research.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256

By:

Reichstein, Thomas;
Brusch, Ines

Publication type:

Article

Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities.

Published in:

Psychology & Marketing, 2015, v. 32, n. 3, p. 341, doi. 10.1002/mar.20783

By:

Teichmann, Karin;
Stokburger‐Sauer, Nicola E.;
Plank, Andreas;
Strobl, Andreas

Publication type:

Article

Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation.

Published in:

Psychology & Marketing, 2015, v. 32, n. 3, p. 356, doi. 10.1002/mar.20784

By:

Steinmann, Sascha;
Mau, Gunnar;
Schramm‐Klein, Hanna

Publication type:

Article

Social Control in Online Communities of Consumption: A Framework for Community Management.

Published in:

Psychology & Marketing, 2015, v. 32, n. 3, p. 250, doi. 10.1002/mar.20778

By:

Sibai, Olivier;
Valck, Kristine;
Farrell, Andrew M.;
Rudd, John M.

Publication type:

Article

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement.

Published in:

Psychology & Marketing, 2015, v. 32, n. 1, p. 15, doi. 10.1002/mar.20761

By:

Ashley, Christy;
Tuten, Tracy

Publication type:

Article

Proposing a sales performance motivational framework for B2B sellers in services firms.

Published in:

European Research on Management & Business Economics, 2024, v. 30, n. 1, p. 1, doi. 10.1016/j.iedeen.2023.100235

By:

Rodríguez, Rocio;
Roberts-Lombard, Mornay;
Høgevold, Nils M.;
Svensson, Göran

Publication type:

Article

The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups.

Published in:

European Research on Management & Business Economics, 2023, v. 29, n. 2, p. 1, doi. 10.1016/j.iedeen.2023.100221

By:

Sakas, Damianos P.;
Reklitis, Dimitrios P.;
Giannakopoulos, Nikolaos T.;
Trivellas, Panagiotis

Publication type:

Article

Reputation, return and risk: A new approach.

Published in:

European Research on Management & Business Economics, 2023, v. 29, n. 1, p. 1, doi. 10.1016/j.iedeen.2022.100207

By:

Febra, Lígia;
Costa, Magali;
Pereira, Fábio

Publication type:

Article

British Orthodontic Society OTTG (formally UTG) session 2024.

Published in:: Journal of Orthodontics, 2025, v. 52, n. 1, p. 94, doi. 10.1177/14653125251325323
Publication type:: Article

Marketing de Guerrilha do Twitter.

Published in:

Id on Line. Revista de Psicologia, 2022, v. 16, n. 59, p. 48, doi. 10.14295/idonline.v16i59.3371

By:

Korczagin, Daiana;
Cembranel, Priscila

Publication type:

Article

The Influence of Social Media Marketing and Customer Experience on Consumer Purchase Intentions: A Case Study of Mixue Ice Cream & Tea Company.

Published in:

Human Behavior, Development & Society, 2024, v. 25, n. 3, p. 45, doi. 10.62370/hbds.v25i3.275859

By:

Huajia Zhang

Publication type:

Article

The Impact of Digital Content Quality and Network Externalities on the Development of Young Consumers' Online Brand Trust and Loyalty.

Published in:

Human Behavior, Development & Society, 2024, v. 25, n. 2, p. 18, doi. 10.62370/hbds.v25i2.272204

By:

Tunsakul, Khomson

Publication type:

Article