Works matching DE "SOCIAL media in business"

Results: 1056

چالش برندسازی در تجارت اجتماعی صنعت گردشگری عوامل مؤثر بر قصد دنبال کردن برند در رسانه های اجتماعی.

Published in:

Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2025, v. 11, n. 4, p. 188

By:

مونا جامی پور;
زهرا باقرزاده;
وحید شرقی

Publication type:

Article

Marketing Library and Information Resources and Services Using Social Media Platform.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 4, p. 1574

By:

Shukla, Priya;
Rajput, B. K.

Publication type:

Article

Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media.

Published in:

Scientific Reports, 2025, v. 15, n. 1, p. 1, doi. 10.1038/s41598-025-03336-6

By:

Yao, Yifan;
Meng, Dongxia;
Wei, Xiaoguang

Publication type:

Article

Using Social Media to Promote Student Entrepreneurship.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 173

By:

Surachim, Ahim;
Hurriyati, Ratih;
Lisnawati, L.;
Sulastri, S.;
Mulyadi, Hari

Publication type:

Article

Factors Influencing the Digital Business Strategy.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2017, v. 25, n. 3, p. 1489

By:

Singh, G.;
Gaur, L.;
Agarwal, M.

Publication type:

Article

The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks.

Published in:

2015

By:

Venable, Melissa

Publication type:

Book Review

Doing Ethnography on Social Media: A Methodological Reflection on the Study of Online Groups in China.

Published in:

Qualitative Inquiry, 2021, v. 27, n. 8/9, p. 977, doi. 10.1177/10778004211014610

By:

Wang, Di;
Liu, Sida

Publication type:

Article

Gay employees on social media: Strategies to portray professionalism.

Published in:

Journal of Computer-Mediated Communication, 2023, v. 28, n. 2, p. 1, doi. 10.1093/jcmc/zmad001

By:

Lauriano, Lucas Amaral

Publication type:

Article

Sell Your Boss on Social: Why leaders often don't listen, and how to make sure they do.

Published in:

Government Technology, 2018, v. 31, n. 5, p. 50

By:

Dalton, Kristy

Publication type:

Article

Tweets from the Top: Best practices for getting elected officials engaged in social media efforts.

Published in:

Government Technology, 2018, v. 31, n. 3, p. 50

By:

Dalton, Kristy

Publication type:

Article

Image Polishing in Trump’s Digital Campaign: The Case of Speech Act of Persuasion.

Published in:

Hebron University Research Journal (Humanities), 2021, v. 16, n. 1, p. 292, doi. 10.60138/161202110

By:

Natsheh, Bayan;
Atawneh, Ahmad

Publication type:

Article

The effect of external social media utilization on business performance of SMEs in Saudi Arabia: the mediating role of market orientation.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2306974

By:

Alhamami, Ahmed Abdullah;
Hashim, Noor Azuan;
Hamid, Roshayati Abdul;
Ab. Hamid, Siti Ngayesah

Publication type:

Article

Social media, saving the food & beverages business in the COVID-19 era?

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2258637

By:

Rahmawati, Rahmawati;
Hudayah, Syarifah;
Paminto, Ardi

Publication type:

Article

Social media richness, brand equity, and business performance: An empirical analysis of food and beverage SMEs.

Published in:

Cogent Business & Management, 2023, v. 10, n. 2, p. 1, doi. 10.1080/23311975.2023.2244211

By:

Shandy, Venny Mellandhia;
Mulyana, Asep;
Harsanto, Budi

Publication type:

Article

Social media adoption in smes sustainability: evidence from an emerging economy.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2183573

By:

Amoah, John;
Bruce, Emmanuel;
Shurong, Zhao;
Bankuoru Egala, Sulemana;
Kwarteng, Kofi

Publication type:

Article

Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2151184

By:

Elnadi, Moustafa

Publication type:

Article

Social media advertisements and their influence on consumer purchase intention.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.2000697

By:

K V, Sriram;
KP, Namitha;
Kamath, Giridhar B

Publication type:

Article

The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1953679

By:

Patma, Tundung Subali;
Wardana, Ludi Wishnu;
Wibowo, Agus;
Narmaditya, Bagus Shandy;
Akbarina, Farida

Publication type:

Article

Social Media as a Promotional Tool Towards SME's Development: Evidence from the Financial Industry in a Developing Economy.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1923357

By:

Amoah, John;
Jibril, Abdul Bashiru

Publication type:

Article

Social media marketing gains importance after Covid-19.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2020.1870797

By:

Mason, Andrew N.;
Narcum, John;
Mason, Kevin

Publication type:

Article

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1673640

By:

Jibril, Abdul Bashiru;
Kwarteng, Michael Adu;
Chovancova, Miloslava;
Pilik, Michal;
Wright, Len Tiu

Publication type:

Article

Fall and redemption: Monitoring and engaging in social media conversations during a crisis.

Published in:

Cogent Business & Management, 2015, v. 2, n. 1, p. 1, doi. 10.1080/23311975.2015.1084978

By:

Canhoto, Ana Isabel;
vom Lehn, Dirk;
Kerrigan, Finola;
Yalkin, Cagri;
Braun, Marc;
Steinmetz, Nicola

Publication type:

Article

Social media and management fashions.

Published in:

Cogent Business & Management, 2015, v. 2, n. 1, p. 1, doi. 10.1080/23311975.2015.1122256

By:

Madsen, Dag Øivind;
Slåtten, Kåre;
Nisar, Tahir

Publication type:

Article

How Does Online Interaction Affect Idea Quality? The Effect of Feedback in Firm‐Internal Idea Competitions.

Published in:

Journal of Product Innovation Management, 2019, v. 36, n. 1, p. 24, doi. 10.1111/jpim.12442

By:

Zhu, Hangzi;
Kock, Alexander;
Wentker, Marc;
Leker, Jens

Publication type:

Article

Under the Wide Umbrella of Open Innovation.

Published in:

Journal of Product Innovation Management, 2017, v. 34, n. 4, p. 543, doi. 10.1111/jpim.12392

By:

Stanko, Michael A.;
Fisher, Gregory J.;
Bogers, Marcel

Publication type:

Article

Review of the First Three Years.

Published in:

Journal of Product Innovation Management, 2016, v. 33, n. 1, p. 2, doi. 10.1111/jpim.12303

By:

Barczak, Gloria

Publication type:

Article

Customer engagement in social media: a framework and meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1211, doi. 10.1007/s11747-020-00731-5

By:

de Oliveira Santini, Fernando;
Ladeira, Wagner Junior;
Pinto, Diego Costa;
Herter, Márcia Maurer;
Sampaio, Claudio Hoffmann;
Babin, Barry J.

Publication type:

Article

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 734, doi. 10.1007/s11747-019-00708-z

By:

Bill, Fabian;
Feurer, Sven;
Klarmann, Martin

Publication type:

Article

When pushing back is good: the effectiveness of brand responses to social media complaints.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 858, doi. 10.1007/s11747-019-00661-x

By:

Johnen, Marius;
Schnittka, Oliver

Publication type:

Article

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 366, doi. 10.1007/s11747-017-0539-4

By:

Beckers, Sander F. M.;
van Doorn, Jenny;
Verhoef, Peter C.

Publication type:

Article

The Social Media Propaganda Problem Is Worse Than You Think.

Published in:

Issues in Science & Technology, 2019, v. 36, n. 1, p. 30

By:

O’CONNOR, CAILIN;
WEATHERALL, JAMES OWEN

Publication type:

Article

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia.

Published in:

KOME, An International Journal of Pure Communication Inquiry, 2019, v. 7, n. 2, p. 104, doi. 10.17646/KOME.75672.38

By:

Harun, Amran;
Husin, Wann Huzida Roza

Publication type:

Article

Decisions of Knowledge Payment Product Supply Chain Considering Government Subsidies and Anti-Piracy Efforts: Based on China's Knowledge Payment Market.

Published in:

Systems, 2023, v. 11, n. 9, p. 440, doi. 10.3390/systems11090440

By:

Liu, Lili;
Luo, Changxin

Publication type:

Article

Online Reputation and Stress: Discovering the Dark Side of Social Media.

Published in:

FIIB Business Review, 2021, v. 10, n. 2, p. 181, doi. 10.1177/2319714520948171

By:

Amin, Faseeh;
Khan, Mohammad Furqan

Publication type:

Article

Sosyal Medyada İşveren Çekiciliği: Çalışan Kullanımı Üzerine Nitel Bir Analiz.

Published in:

Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2022, v. 20, n. 1, p. 327, doi. 10.18026/cbayarsos.1070979

By:

Şentürk, Tolga;
Başaran, Murat Can

Publication type:

Article

STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES.

Published in:

Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2019, v. 17, n. 2, p. 293, doi. 10.18026/cbayarsos.585270

By:

DENKTAŞ ŞAKAR, Gül;
SÜRÜCÜ BALCI, Ebru

Publication type:

Article

ERS – GARNET: An Ensemble Recommendation System for Sentiment Analysis Using Gated Attention-Based Recurrent Networks.

Published in:

Ingénierie des Systèmes d'Information, 2024, v. 29, n. 3, p. 839, doi. 10.18280/isi.290305

By:

Durga, Putta;
Godavarthi, Deepthi

Publication type:

Article

Marketing mix strategy determinants and social media in veterinary-based business: experience from Serbia.

Published in:

Journal of Economic Development, Environment & People, 2021, v. 10, n. 4, p. 18, doi. 10.26458/jedep.v10i4.712

By:

P., Milena Ilić;
Gojković, Milica;
Blažić, Ksenija;
Ciuperca, Karla Radi;
Simion, Violeta-Elena

Publication type:

Article

AN INDIVIDUAL TRAIT-BASED INVESTIGATION OF EMPLOYEE CYBERLOAFING.

Published in:

Journal of Information Technology Management, 2015, v. 26, n. 1, p. 58

By:

JIA, RONNIE;
JIA, HEATHER H.

Publication type:

Article

DATA ANALYTICS AND SOCIAL MEDIA AS THE INNOVATIVE BUSINESS DECISION MODEL WITH NATURAL LANGUAGE PROCESSING.

Published in:

Journal of Business & Accounting, 2020, v. 13, n. 1, p. 136

By:

Kasztelnik, Karina;
Delanoy, Nadia

Publication type:

Article

Spre principii generale 2.0: aplicarea principiilor generale ale dreptului Uniunii Europene în societatea digitală.

Published in:

Revista Română de Drept European, 2019, n. 4, p. 56

By:

GROUSSOT, Xavier;
ZEMSKOVA, Anna;
GILL-PEDRO, Eduardo

Publication type:

Article

PLACE AND ROLE OF MARKETING COMMUNICATION IN RURAL AREAS IN CENTRAL SERBIA.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2024, v. 71, n. 2, p. 599, doi. 10.59267/ekoPolj2402599D

By:

Dašić, Dejan;
Vitković, Biljana;
Kostadinović, Marija Ilievska;
Kostadinović, Gruja;
Ratković, Milijanka

Publication type:

Article

Content Marketing and Website Efficiency of Mallow Technologies Private Limited.

Published in:

ITIHAS - The Journal of Indian Management, 2018, v. 8, n. 4, p. 33

By:

Francina, V. Jothi;
Harini, G. K.

Publication type:

Article

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media.

Published in:

2016

By:

DeAndrea, David Christopher;
Vendemia, Megan Ashley

Publication type:

journal article

The Acceptability Among Health Researchers and Clinicians of Social Media to Translate Research Evidence to Clinical Practice: Mixed-Methods Survey and Interview StudyOriginal Paper.

Published in:

Journal of Medical Internet Research, 2015, v. 17, n. 5, p. 1, doi. 10.2196/jmir.4347

By:

Tunnecliff, Jacqueline;
Ilic, Dragan;
Morgan, Prue;
Keating, Jennifer;
Gaida, James E;
Clearihan, Lynette;
Sadasivan, Sivalal;
Davies, David;
Ganesh, Shankar;
Mohanty, Patitapaban;
Weiner, John;
Reynolds, John;
Maloney, Stephen

Publication type:

Article

Understanding International Labor And Employment Policy: A Primer For Multinational Employer Operating In A Global Economy (Japan).

Published in:

Defense Counsel Journal, 2014, v. 81, n. 3, p. 263, doi. 10.12690/IADC-14-011

By:

Higashizawa, Noriko;
Hirai, Michael T.

Publication type:

Article

Information and Operational Decision Sciences: The Interplay of Information Technology and Operational Decision Sciences.

Published in:

Decision Sciences, 2020, v. 51, n. 3, p. 458, doi. 10.1111/deci.12422

By:

Benitez, Jose;
Luo, Xin;
Vastag, Gyula

Publication type:

Article

CONSUMERS AWARENESS WITH REGARD TO ONLINE SHOPPING: A COMPARATIVE STUDY OF MYSURU (MYSORE) AND RAICHUR DISTRICTS.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2015, v. 6, n. 7, p. 58

By:

GEETHANJALI;
KAMATH B., GURUDATT

Publication type:

Article

Managing Commercial and Labor Disputes in China.

Published in:: China Business Review, 2017, p. 1
Publication type:: Article

Social Media Advocacy in China.

Published in:

China Business Review, 2016, p. 1

By:

Hayford, Benjamin J.

Publication type:

Article