Works matching DE "SMALL business marketing"

Results: 110

Trajectoires de commerçants nord-africains dans le département du Rhône: 1945–1985 by Dalila Berbagui (review).

Published in:

French Review (0016-111X), 2024, v. 98, n. 2, p. 172, doi. 10.1353/tfr.2024.a947660

By:

Hecht, Hope

Publication type:

Article

Developing Leaders in Small Business: A Niche Market for OD Practitioners.

Published in:

Organization Development Review, 2020, v. 52, n. 2, p. 47

By:

Nemeth, Lori;
Byrne, Ellen Keithline

Publication type:

Article

SMALL BUSINESS MARKETING STRATEGY BASED ON MCDONALD'S.

Published in:

ASBBS eJournal, 2014, v. 10, n. 1, p. 104

By:

Gerhardt, Steve;
Hazen, Samuel;
Lewis, Sue

Publication type:

Article

MARKETING AWARENESS OF SMALL BUSINESSES IN NORTHERN ISRAEL.

Published in:

Managerial Challenges of the Contemporary Society, 2015, v. 8, n. 1, p. 29

By:

BRIKK, Y.

Publication type:

Article

Marketing for Small Business Escape Rooms and the Importance of Experiential Learning.

Published in:

Journal of Marketing Development & Competitiveness, 2024, v. 18, n. 1, p. 118, doi. 10.33423/jmdc.v18i1.6895

By:

Brubaker, Ken;
Rawraway, René;
McMaster, Abigail G.

Publication type:

Article

Perceptions of Social Media by Small and Medium Enterprises (SMEs) in Turkey.

Published in:

International Journal of Business & Information, 2017, v. 12, n. 2, p. 123, doi. 10.6702/ijbi.2017.12.2.2

By:

Gümüş, Niyazi;
Kütahyali, Dilber Nilay

Publication type:

Article

THE COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN CZECH SMALL AND MEDIUM ENTERPRISES ACCORDING TO SELECTED CHARACTERISTICS IN THE YEARS 2015, 2010 AND 2005.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, v. 65, n. 5, p. 1767, doi. 10.11118/actaun201765051767

By:

Starzyczná, Halina;
Pellešová, Pavlína;
Stoklasa, Michal

Publication type:

Article

Small big-thinkers.

Published in:: Psychiatric Annals, 2011, v. 41, n. 9, p. 55
Publication type:: Article

Boas práticas na produção de queijos artesanais: uma revisão sistemática da literatura.

Published in:

Diversitas Journal, 2022, v. 7, n. 2, p. 639, doi. 10.48017/DJ.v7i2.1994

By:

Ventura da SILVA, Lavínia;
da Silva NASCIMENTO, Daniel;
Nunes da SILVA, Romário;
Maria Lima da Silva ANDRADE, Horasa;
Pires de ANDRADE, Luciano

Publication type:

Article

The impact of market orientation on small businesses' performance in Vietnam: The mediating effects of the management accounting system.

Published in:

Entrepreneurial Business & Economics Review, 2021, v. 9, n. 3, p. 59, doi. 10.15678/EBER.2021.090304

By:

Quang-Huy Ngo

Publication type:

Article

РОЛЬ МАЛОГО БІЗНЕСУ ДЛЯ РОЗВИТКУ АГРАРНОГО СЕКТОРУ У РИНКОВОМУ СЕРЕДОВИЩІ.

Published in:

Scientific Proceedings of Ostroh Academy National University Series, Economics, 2021, v. 48, n. 20, p. 82, doi. 10.25264/2311-5149-2021-20(48)-82-88

By:

Миколаївна, Сіренко Наталя;
Петрович, Рибачук Володим&;
Анатоліївна, Мікуляк Катерин&

Publication type:

Article

Taking Social Media Seriously.

Published in:

2014

By:

Lee, Jessica Goodman

Publication type:

Book Review

VÝZNAM STRATEGICKÉHO MARKETINGU PRI ZVYŠOVANÍ KONKURENCIESCHOPNOSTI MALÝCH A STREDNÝCH PODNIKOV.

Published in:

Social & Economic Revue, 2012, n. 1, p. 12

By:

Ivanoá, Eva

Publication type:

Article

STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY.

Published in:

Centre for European Studies (CES) Working Papers, 2011, v. 3, n. 2, p. 215

By:

Constantinescu-Dobra, Anca

Publication type:

Article

ENTREPRENEURIAL MARKETING OF STARTUPS: CONSTRUCTIVIST BIBLIOGRAPHIC RESEARCH BASED ON PROKNOW-C.

Published in:

Revista Eletrônica de Estratégia & Negócios, 2023, v. 16, n. 1, p. 1

By:

Simões Ribeiro, Ana Maria;
de Oliveira Lacerda, Rogério Tadeu

Publication type:

Article

AN ANALYSIS OF MARKETING MIX ELEMENTS IN THE BUSINESS OF SMALL AND MEDIUM ENTERPRISES DEALING WITH NWFPS IN THE STATISTICAL REGION OF BELGRADE.

Published in:

Bulletin of the Faculty of Forestry / Glasnik Šumarskog Fakulteta, 2013, v. 108, p. 51, doi. 10.2298/GSF1308051K

By:

Keča, Ljiljana

Publication type:

Article

PLANEJAMENTO DE MARKETING: ANÁLISE DA APLICAÇÃO DO MODELO DE PIZZINATTO E SILVA (2009) NO PEQUENO VAREJO.

Published in:

Revista de Administraçãao da UNIMEP, 2020, v. 18, p. 27

By:

Bessa Sarquis, Aléssio;
Coelho Soares, João;
Kassouf Pizzinatto, Nadia;
Soares, Suyanne

Publication type:

Article

Are marketing strategies implemented by SME's in the Republic of Macedonia ?

Published in:

Romanian Economic Journal, 2012, v. 15, p. 137

By:

Veseli, Nexhbi;
Aziri, Brikend;
Veseli, Teuta

Publication type:

Article

THE IMPORTANCE OF ONLINE PROMOTION FOR TOURISM SMES.

Published in:

Studia Universitatis Babes-Bolyai, Negotia, 2015, v. 60, n. 1, p. 15

By:

MARINESCU, NICOLAE;
FRINCU, CRISTINA

Publication type:

Article

A framework for SME retail branding.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 17-18, p. 1818, doi. 10.1080/0267257X.2015.1063531

By:

Mitchell, Richard;
Hutchinson, Karise;
Quinn, Barry;
Gilmore, Audrey

Publication type:

Article

Strategic network marketing in technology SMEs.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 671, doi. 10.1080/0267257X.2013.797920

By:

Jones, Rosalind;
Suoranta, Mari;
Rowley, Jennifer

Publication type:

Article

Customer-perceived value in business-to-business relationships: A study of software customers.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 887, doi. 10.1080/0267257X.2012.698637

By:

Parry, Sara;
Rowley, Jennifer;
Jones, Rosalind;
Kupiec-Teahan, Beata

Publication type:

Article

‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 836, doi. 10.1080/0267257X.2012.698634

By:

Kipnis, Eva;
Kubacki, Krzysztof;
Broderick, AmandaJ.;
Siemieniako, Dariusz;
Pisarenko, NataliyaL.

Publication type:

Article

Critical factors underpinning the e-CRM activities of SMEs.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 5-6, p. 503, doi. 10.1080/0267257X.2010.495284

By:

Harrigan, Paul;
Ramsey, Elaine;
Ibbotson, Patrick

Publication type:

Article

Marketing Planning in Small Enterprises: A Model and Some Empirical Evidence.

Published in:

Journal of Marketing Management, 1989, v. 5, n. 1, p. 33, doi. 10.1080/0267257X.1989.9964086

By:

Carson, David;
Cromie, Stanley

Publication type:

Article

El cibermarketing como estrategia para el fortalecimiento de la Mipyme en el municipio de Sincelejo (Colombia).

Published in:

Pensamiento & Gestión, 2013, n. 35, p. 119

By:

Prada, Martha Cecilia Méndez

Publication type:

Article

Exploring Sources of Marketing Knowledge for Small Business Decision Makers.

Published in:

Journal for Advancement of Marketing Education, 2019, v. 27, n. 1, p. 1

By:

Bacon, Donald R.;
Schneider, Abigail B.

Publication type:

Article

Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 604, doi. 10.1287/mksc.1100.0612

By:

Wiesel, Thorsten;
Pauwels, Koen;
Arts, Joep

Publication type:

Article

Marketing Challenges Small and Medium Enterprises (Sme) Are Facing In South Africa.

Published in:

Journal of Accounting & Management (2284-9459), 2018, v. 8, n. 1, p. 27

By:

van Scheers, Louise

Publication type:

Article

استراتژیهای بازاریابی مبتنیبر رسانههای اجتماعی در کسبوکارهای کوچک فعال در زمینة گردشگری.

Published in:

New Marketing Research Journal, 2021, v. 11, n. 1, p. 201, doi. 10.22108/nmrj.2020.122047.2058

By:

امیرحسین پناهند&;
طهمورث حسنقلیپو&;
حسن بودلایی;
سید ابوالقاسم می

Publication type:

Article

El gerente competitivo y su rol en las mipymes: una perspectiva desde el marketing.

Published in:

Equidad y Desarrollo, 2016, n. 25, p. 209, doi. 10.19052/ed.3726

By:

López Rodríguez, Campo Elías

Publication type:

Article

A Perspective on Teaching Small Business and Entrepreneurship in Communist Vietnam.

Published in:

Small Business Institute® Journal (SBIJ), 2024, v. 20, n. 2, p. 39, doi. 10.53703/001c.125678

By:

Webb, Henry

Publication type:

Article

Deal or No Deal: Sales Promotion Influence on Consumer Evaluation of Deal Value and Brand Attitude.

Published in:

Small Business Institute® Journal (SBIJ), 2022, v. 18, n. 2, p. 18, doi. 10.53703/001c.68379

By:

Gardner, Mary Jane

Publication type:

Article

THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES.

Published in:

Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2016, n. 6, p. 42

By:

Felicia, Sabou

Publication type:

Article

THE IMPORTANCE OF SOCIAL MEDIA MARKETING STRATEGIES FOR SMALL BUSINESSES.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2022, v. 15, n. 2, p. 31, doi. 10.31926/but.es.2022.15.64.2.4

By:

POPESCU, A.;
TULBURE, A.

Publication type:

Article

USING CASE METHODS IN THE STUDY OF GREEN MARKETING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES (SMEs): A PROSPECTIVE CASE STUDY DESIGN FOR SMEs IN A NEWLY INDUSTRIALIZED COUNTRY, TURKEY.

Published in:

Journal of International Social Research, 2015, v. 8, n. 41, p. 1303

By:

TAŞÇIOĞLU, Mertcan

Publication type:

Article

Market research for small businesses: A "real world" perspective.

Published in:

Journal of Business & Finance Librarianship, 2022, v. 27, n. 1, p. 17, doi. 10.1080/08963568.2021.1982566

By:

Wu, Kerry

Publication type:

Article

Marketing the Public Library's Business Resources to Small Businesses.

Published in:

Journal of Business & Finance Librarianship, 2010, v. 15, n. 2, p. 94, doi. 10.1080/08963560903554641

By:

Pankl, RobertR.

Publication type:

Article

Promotional Strategies by Small Scale Enterprises (Uttarakhand).

Published in:

Journal of Marketing & Communication, 2010, v. 6, n. 2, p. 38

By:

Singh, Gajendra

Publication type:

Article

Det sammanflatade intresset. Staten, affarsbankerna och smafaretagen i ATP-systemet 1958-1962.

Published in:

Scandia, 2021, v. 87, n. 1, p. 38, doi. 10.47868/scandia.v87i1.23252

By:

Andersson-Skog, Lena;
Enksson, Martin

Publication type:

Article

Modified study on customer gratification towards online Market and Super /Hyper Market.

Published in:

Ilkogretim Online, 2021, v. 20, n. 5, p. 2024, doi. 10.17051/ilkonline.2021.05.222

By:

Vibha, Maheshwari;
ARTI, GAUR;
SHUBHIKA, GAUR

Publication type:

Article

Os Desafios de Sobrevivência das Micro e Pequenas Empresas.

Published in:

Id on Line. Revista de Psicologia, 2022, v. 16, n. 64, p. 203, doi. 10.14295/idonline.v16i64.3664

By:

Cabral de Oliveira, Ione Rita;
Tomaz Andrade, Jailza do Nascimento;
da Silva Sena, Lucas Henrique;
Oliveira Mota, Lucas

Publication type:

Article

MARKETING MIX AND DEVELOPMENT POSSIBILITIES OF A SMALL BUSINESS FROM BIHOR COUNTRY.

Published in:

Analele Universitatii din Oradea, Fascicula Ecotoxicologie, Zootehnie si Tehnologii în Industria Alimentara, 2024, v. 23, n. Part A, p. 157

By:

MICULA, Alexandra Ioana;
VUȘCA, Claudia;
MAGHIAR, Narcisa;
DUDAȘ-GĂLĂȘEL, Anca-Iulia;
DONCA, Gheorghe

Publication type:

Article

From green HRM practices to green innovation performance: a mediation-moderation model.

Published in:

Journal of Environmental Planning & Management, 2025, v. 68, n. 5, p. 1187, doi. 10.1080/09640568.2023.2284656

By:

Shahzad, Muhammad Asim;
Du, Jianguo;
Junaid, Muhammad;
Shahzad, Fakhar

Publication type:

Article

Entrepreneurship in emerging cities: mitigating impediments to small business development in Tshwane, South Africa.

Published in:

Commonwealth Journal of Local Governance, 2023, n. 28, p. 105, doi. 10.5130/cjlg.vi28.8360

By:

Boks, Hayley;
Mazenda, Adrino

Publication type:

Article

Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications.

Published in:

Journal of Strategic Marketing, 2018, v. 26, n. 8, p. 688, doi. 10.1080/0965254X.2017.1384036

By:

Massiera, Philippe;
Gilmore, Audrey;
Sellami, Mohamed

Publication type:

Article

Successful advertising.

Published in:

Podiatry Now, 2009, v. 12, n. 9, p. 42

By:

Savage, Paul

Publication type:

Article

In this Issue.

Published in:

Journal of Macromarketing, 2018, v. 38, n. 1, p. 5, doi. 10.1177/0276146717753927

By:

Peterson, Mark

Publication type:

Article

ANÁLISE SOBRE O CRESCIMENTO DO MERCADO DA TATUAGEM NO BRASIL.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2024, v. 17, n. 9, p. 1, doi. 10.54751/revistafoco.v17n9-087

By:

Cacinelli, Bruna Alves;
Souza, Layani Oliveira;
Macedo, Karla Gonçalves;
Bueno, Miriam Pinheiro;
de Campos Coleti, Jamile

Publication type:

Article

Digital channels diminish SME barriers: the case of the UK.

Published in:

Economic Research-Ekonomska Istrazivanja, 2016, v. 29, n. 1, p. 217, doi. 10.1080/1331677X.2016.1164926

By:

Stankovska, Ivana;
Josimovski, Saso;
Edwards, Christopher

Publication type:

Article