Works matching DE "SMALL business marketing"

Results: 111

PROMOTING TOURISM SERVICES THROUGH AI-DRIVEN SOCIAL MEDIA MARKETING: A CASE FOR SMALL BUSINESSES.

Published in:

EUREKA: Social & Humanities, 2024, n. 6, p. 16, doi. 10.21303/2504-5571.2024.003665

By:

Ostian, Zdenek

Publication type:

Article

Can You Buy CSR?

Published in:

California Management Review, 2008, v. 51, n. 1, p. 109, doi. 10.2307/41166471

By:

Mirvis, Philip H.

Publication type:

Article

FOREIGN ENTRY MODES OF COLOMBIAN SMALL AND MEDIUM ENTERPRISES.

Published in:

International Journal of Business & Economics Perspectives, 2010, v. 5, n. 1, p. 16

By:

Carazo, Piedad Cristina Martínez;
Lumiste, Rünno

Publication type:

Article

CONSIDERATIONS REGARDING THE USE OF MODERN MANAGEMENT METHODS IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES.

Published in:

Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 1, p. 1172

By:

Olteanu, Valerică;
Curmei, Cătălin Valeriu

Publication type:

Article

Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications.

Published in:

Journal of Strategic Marketing, 2018, v. 26, n. 8, p. 688, doi. 10.1080/0965254X.2017.1384036

By:

Massiera, Philippe;
Gilmore, Audrey;
Sellami, Mohamed

Publication type:

Article

Modified study on customer gratification towards online Market and Super /Hyper Market.

Published in:

Ilkogretim Online, 2021, v. 20, n. 5, p. 2024, doi. 10.17051/ilkonline.2021.05.222

By:

Vibha, Maheshwari;
ARTI, GAUR;
SHUBHIKA, GAUR

Publication type:

Article

MARKETING IN SMALL FIRMS: THE CASE OF SLOVENIA.

Published in:

Economic & Business Review, 2014, v. 16, n. 2, p. 101, doi. 10.15458/2335-4216.1274

By:

BODLAJ, MATEJA;
ROJŠEK, IČA

Publication type:

Article

Trajectoires de commerçants nord-africains dans le département du Rhône: 1945–1985 by Dalila Berbagui (review).

Published in:

French Review (0016-111X), 2024, v. 98, n. 2, p. 172, doi. 10.1353/tfr.2024.a947660

By:

Hecht, Hope

Publication type:

Article

Social Media Marketing in Trinidad and Tobago: The SME Context.

Published in:

Journal of Media Management & Entrepreneurship, 2020, v. 2, n. 2, p. 1, doi. 10.4018/JMME.2020070105

By:

Ramkissoon-Babwah, Natasha;
Racha, Shevaughn Darion

Publication type:

Article

Social Media Influencers' Effect on Chinese Gen Z Consumers: Management and Use of Video Content Platforms.

Published in:

Journal of Media Management & Entrepreneurship, 2020, v. 2, n. 2, p. 1, doi. 10.4018/JMME.2020070101

By:

Marjerison, Rob Kim;
Gan, Songcheng

Publication type:

Article

An Integrative Perspective of Mobile Advertising for SMEs.

Published in:

Journal of Media Management & Entrepreneurship, 2019, v. 1, n. 2, p. 1, doi. 10.4018/JMME.2019070104

By:

Komulainen, Hanna;
Perttunen, Annu;
Ulkuniemi, Pauliina

Publication type:

Article

The Effect of Digital Marketing (Digital Marketing in Android Platform) on Brand Awareness on E-Commerce.

Published in:

KnE Social Sciences, 2024, p. 997, doi. 10.18502/kss.v9i2.14917

By:

Novita, Diana;
Andriani, Jeni;
Herwanto, Agus;
Wulansari, Retno;
Syahrul

Publication type:

Article

Digital Marketing Communications: Selection Criteria.

Published in:

KnE Social Sciences, 2021, p. 181, doi. 10.18502/kss.v5i2.8351

By:

Kapustina, Larisa;
Gaiterova, Olga;
Izakova, Natalya;
Lazukov, Maksim

Publication type:

Article

SMALL BUSINESS MARKETING STRATEGY BASED ON MCDONALD'S.

Published in:

ASBBS eJournal, 2014, v. 10, n. 1, p. 104

By:

Gerhardt, Steve;
Hazen, Samuel;
Lewis, Sue

Publication type:

Article

Perceptions of Social Media by Small and Medium Enterprises (SMEs) in Turkey.

Published in:

International Journal of Business & Information, 2017, v. 12, n. 2, p. 123, doi. 10.6702/ijbi.2017.12.2.2

By:

Gümüş, Niyazi;
Kütahyali, Dilber Nilay

Publication type:

Article

From the Publisher.

Published in:

BioProcessing Journal, 2012, v. 11, n. 1, p. 3

By:

Carson, Keith L.

Publication type:

Article

A framework for SME retail branding.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 17-18, p. 1818, doi. 10.1080/0267257X.2015.1063531

By:

Mitchell, Richard;
Hutchinson, Karise;
Quinn, Barry;
Gilmore, Audrey

Publication type:

Article

Strategic network marketing in technology SMEs.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 671, doi. 10.1080/0267257X.2013.797920

By:

Jones, Rosalind;
Suoranta, Mari;
Rowley, Jennifer

Publication type:

Article

Customer-perceived value in business-to-business relationships: A study of software customers.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 887, doi. 10.1080/0267257X.2012.698637

By:

Parry, Sara;
Rowley, Jennifer;
Jones, Rosalind;
Kupiec-Teahan, Beata

Publication type:

Article

‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 836, doi. 10.1080/0267257X.2012.698634

By:

Kipnis, Eva;
Kubacki, Krzysztof;
Broderick, AmandaJ.;
Siemieniako, Dariusz;
Pisarenko, NataliyaL.

Publication type:

Article

Critical factors underpinning the e-CRM activities of SMEs.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 5-6, p. 503, doi. 10.1080/0267257X.2010.495284

By:

Harrigan, Paul;
Ramsey, Elaine;
Ibbotson, Patrick

Publication type:

Article

Family Business and SMEs.

Published in:

2019

By:

Luo, Xiaowei Rose

Publication type:

Editorial

Marketing Basics for the 21st Century.

Published in:

Podiatry Management, 2010, v. 29, n. 1, p. 71

By:

Zeisler, Ron

Publication type:

Article

ANÁLISE SOBRE O CRESCIMENTO DO MERCADO DA TATUAGEM NO BRASIL.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2024, v. 17, n. 9, p. 1, doi. 10.54751/revistafoco.v17n9-087

By:

Cacinelli, Bruna Alves;
Souza, Layani Oliveira;
Macedo, Karla Gonçalves;
Bueno, Miriam Pinheiro;
de Campos Coleti, Jamile

Publication type:

Article

MARKETING MIX AND DEVELOPMENT POSSIBILITIES OF A SMALL BUSINESS FROM BIHOR COUNTRY.

Published in:

Analele Universitatii din Oradea, Fascicula Ecotoxicologie, Zootehnie si Tehnologii în Industria Alimentara, 2024, v. 23, n. Part A, p. 157

By:

MICULA, Alexandra Ioana;
VUȘCA, Claudia;
MAGHIAR, Narcisa;
DUDAȘ-GĂLĂȘEL, Anca-Iulia;
DONCA, Gheorghe

Publication type:

Article

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.

Published in:

Journal of Marketing, 2022, v. 86, n. 5, p. 21, doi. 10.1177/00222429221087987

By:

Thompson, Craig J.;
Kumar, Ankita

Publication type:

Article

Digital channels diminish SME barriers: the case of the UK.

Published in:

Economic Research-Ekonomska Istrazivanja, 2016, v. 29, n. 1, p. 217, doi. 10.1080/1331677X.2016.1164926

By:

Stankovska, Ivana;
Josimovski, Saso;
Edwards, Christopher

Publication type:

Article

VÝZNAM STRATEGICKÉHO MARKETINGU PRI ZVYŠOVANÍ KONKURENCIESCHOPNOSTI MALÝCH A STREDNÝCH PODNIKOV.

Published in:

Social & Economic Revue, 2012, n. 1, p. 12

By:

Ivanoá, Eva

Publication type:

Article

Small business marketing strategies for physical therapy practice owners.

Published in:

International Journal of Healthcare Management, 2021, v. 14, n. 3, p. 710, doi. 10.1080/20479700.2019.1692505

By:

Daugherty, Matthew Lane

Publication type:

Article

AN ANALYSIS OF MARKETING MIX ELEMENTS IN THE BUSINESS OF SMALL AND MEDIUM ENTERPRISES DEALING WITH NWFPS IN THE STATISTICAL REGION OF BELGRADE.

Published in:

Bulletin of the Faculty of Forestry / Glasnik Šumarskog Fakulteta, 2013, v. 108, p. 51, doi. 10.2298/GSF1308051K

By:

Keča, Ljiljana

Publication type:

Article

PLANEJAMENTO DE MARKETING: ANÁLISE DA APLICAÇÃO DO MODELO DE PIZZINATTO E SILVA (2009) NO PEQUENO VAREJO.

Published in:

Revista de Administraçãao da UNIMEP, 2020, v. 18, p. 27

By:

Bessa Sarquis, Aléssio;
Coelho Soares, João;
Kassouf Pizzinatto, Nadia;
Soares, Suyanne

Publication type:

Article

Are marketing strategies implemented by SME's in the Republic of Macedonia ?

Published in:

Romanian Economic Journal, 2012, v. 15, p. 137

By:

Veseli, Nexhbi;
Aziri, Brikend;
Veseli, Teuta

Publication type:

Article

Legal Issues in Setting Up a Business Abroad.

Published in:

Ethics & Critical Thinking Journal, 2014, v. 2014, n. 2, p. 32

By:

Gaskill, Frank J.

Publication type:

Article

CHALLENGES OF IMPLEMENTING DATA-DRIVEN STRATEGIES IN SMALL BUSINESSES.

Published in:

Pranjana: The Journal of Management Awareness, 2024, v. 27, n. 1, p. 112, doi. 10.5958/0974-0945.2024.00010.7

By:

Tandon, Umang

Publication type:

Article

USING CASE METHODS IN THE STUDY OF GREEN MARKETING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES (SMEs): A PROSPECTIVE CASE STUDY DESIGN FOR SMEs IN A NEWLY INDUSTRIALIZED COUNTRY, TURKEY.

Published in:

Journal of International Social Research, 2015, v. 8, n. 41, p. 1303

By:

TAŞÇIOĞLU, Mertcan

Publication type:

Article

Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 604, doi. 10.1287/mksc.1100.0612

By:

Wiesel, Thorsten;
Pauwels, Koen;
Arts, Joep

Publication type:

Article

Using experiential marketing to leverage the small and medium-sized enterprises' brand repositioning and revitalisation.

Published in:

Southern African Journal of Entrepreneurship & Small Business Management, 2018, v. 10, n. 1, p. 1, doi. 10.4102/sajesbm.v10i1.128

By:

Okanga, Boniface

Publication type:

Article

2. MARKETING INSTITUTIONS.

Published in:

1977

By:

Penn, Jr., William S.;
Thompson, John R.;
Jolson, Marvin A.;
Fagan, C. L.;
Gable, Myron;
Pletcher, Barbara A.;
Etzel, Michael J.

Publication type:

Abstract

19. Retailing.

Published in:

1965

By:

Penn Jr., William S.;
Meissner, Frank;
Kahler, Ruel;
Markin, Rom J.;
Babione, F. A.;
Disch, Wolfgang K. A.;
Bearchell Jr., Charles A.;
Böhne, F. R.;
Peters, William S.

Publication type:

Abstract

SALES AND ADVERTISING OPPORTUNITIES FOR THE SMALL MANUFACTURER.

Published in:

1951

By:

Dirksen, Charles J.;
Chandless Jr., George B.

Publication type:

Book Review

THE IMPACT OF BLOGS OVER CORPORATE MARKETING COMMUNICATION: AN EMPIRICAL MODEL.

Published in:

Economic Computation & Economic Cybernetics Studies & Research, 2013, v. 47, n. 1, p. 79

By:

ORZAN, Gheorghe;
MACOVEI, Octav Ionut;
ORZAN, Mihai;
ICONARU, Claudia

Publication type:

Article

تقييـ المشروعات الزراعية الصغيرة مف المنظور اإلجتماعي واإلقتصادي في محافظة الوادى الجديد.

Published in:

Menoufia Journal of Agricultural Economic & Social Science, 2021, v. 6, p. 59

By:

مصطفى لطفي عبد ال
رأفت حسف مصطفي

Publication type:

Article

Marketing for Small Business Escape Rooms and the Importance of Experiential Learning.

Published in:

Journal of Marketing Development & Competitiveness, 2024, v. 18, n. 1, p. 118, doi. 10.33423/jmdc.v18i1.6895

By:

Brubaker, Ken;
Rawraway, René;
McMaster, Abigail G.

Publication type:

Article

Social Media for Marketing by Small Businesses.

Published in:

Journal of Marketing & Management, 2016, v. 7, n. 1, p. 24

By:

Gholston, Kira;
Kuofie, Matthew;
Hakim, Amy Cooper

Publication type:

Article

THE COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN CZECH SMALL AND MEDIUM ENTERPRISES ACCORDING TO SELECTED CHARACTERISTICS IN THE YEARS 2015, 2010 AND 2005.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, v. 65, n. 5, p. 1767, doi. 10.11118/actaun201765051767

By:

Starzyczná, Halina;
Pellešová, Pavlína;
Stoklasa, Michal

Publication type:

Article

Marketing Planning in Small Enterprises: A Model and Some Empirical Evidence.

Published in:

Journal of Marketing Management, 1989, v. 5, n. 1, p. 33, doi. 10.1080/0267257X.1989.9964086

By:

Carson, David;
Cromie, Stanley

Publication type:

Article

Det sammanflatade intresset. Staten, affarsbankerna och smafaretagen i ATP-systemet 1958-1962.

Published in:

Scandia, 2021, v. 87, n. 1, p. 38, doi. 10.47868/scandia.v87i1.23252

By:

Andersson-Skog, Lena;
Enksson, Martin

Publication type:

Article

Successful advertising.

Published in:

Podiatry Now, 2009, v. 12, n. 9, p. 42

By:

Savage, Paul

Publication type:

Article

Exploring Sources of Marketing Knowledge for Small Business Decision Makers.

Published in:

Journal for Advancement of Marketing Education, 2019, v. 27, n. 1, p. 1

By:

Bacon, Donald R.;
Schneider, Abigail B.

Publication type:

Article

Os Desafios de Sobrevivência das Micro e Pequenas Empresas.

Published in:

Id on Line. Revista de Psicologia, 2022, v. 16, n. 64, p. 203, doi. 10.14295/idonline.v16i64.3664

By:

Cabral de Oliveira, Ione Rita;
Tomaz Andrade, Jailza do Nascimento;
da Silva Sena, Lucas Henrique;
Oliveira Mota, Lucas

Publication type:

Article