Novel or Consistent Music? An Electrophysiological Study Investigating Music Use in Advertising.
- Published in:
- Journal of Neuroscience, Psychology, & Economics, 2017, v. 10, n. 4, p. 137, doi. 10.1037/npe0000080
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- Publication type:
- Article
Works matching DE "SINGING commercials"
Results: 7
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Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 223, doi. 10.1086/208552
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- Article
3
Musical commercials. Differences with musical cinematographic genre.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 300
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- Article
4
Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercials Run in the Dominican Republic and in the United States.
- Published in:
- Journal of Advertising, 1996, v. 25, n. 2, p. 51, doi. 10.1080/00913367.1996.10673499
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- Article
5
Jingles in Advertisements: Can They Improve Recall?
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 239
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- Publication type:
- Article
6
Contributions from a Musical Perspective on Advertising and Consumer Behavior.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 232
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- Publication type:
- Article
7
Exploring Tempo and Modality Effects, On Consumer Responses to Music.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 243
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- Publication type:
- Article