Works about SEX in advertising

Results: 137

Gender Advertisements (Book).

Published in:

1979

By:

Cheatwood, Derral

Publication type:

Book Review

Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans.

Published in:

2015

By:

Soukup, Paul A.

Publication type:

Book Review

In the Pages of Ms.: Sex Role Portrayals of Women in Advertising.

Published in:

Journal of Advertising, 1990, v. 19, n. 1, p. 40, doi. 10.1080/00913367.1990.10673179

By:

Ferguson, Jill Hicks;
Kreshel, Peggy J.;
Tinkham, Spencer F.

Publication type:

Article

The Effects of Sexual and Non-sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness.

Published in:

Journal of Advertising, 1990, v. 19, n. 1, p. 14, doi. 10.1080/00913367.1990.10673176

By:

Severn, Jessica;
Belch, George E.;
Belch, Michael A.

Publication type:

Article

AN EVALUATION OF SUBLIMINALLY EMBEDDED SEXUAL STIMULI IN GRAPHICS.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 26, doi. 10.1080/00913367.1987.10673057

By:

Gable, Myron;
Wilkens, Henry T.;
Harris, Lynn;
Feinberg, Richard

Publication type:

Article

SEX IN ADVERTISING: A COMPARISON OF 1964 AND 1984 MAGAZINE ADVERTISEMENTS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 46, doi. 10.1080/00913367.1986.10673018

By:

Soley, Lawrence;
Kurzbard, Gary

Publication type:

Article

THE EFFECT OF SEXUAL EMBEDDING ON RESPONSES TO MAGAZINE ADVERTISEMENTS.

Published in:

Journal of Advertising, 1985, v. 14, n. 2, p. 48, doi. 10.1080/00913367.1985.10672946

By:

Kilbourne, William E.;
Painton, Scott;
Ridley, Danny

Publication type:

Article

THE COMMUNICATION EFFECTS OF CONTROVERSIAL SEXUAL CONTENT IN TELEVISION PROGRAMS AND COMMERCIALS.

Published in:

Journal of Advertising, 1983, v. 12, n. 3, p. 32, doi. 10.1080/00913367.1983.10672846

By:

Bello, Daniel C.;
Pitts, Robert E.;
Etzel, Michael J.

Publication type:

Article

THE CREDIBILITY OF PHYSICALLY ATTRACTIVE COMMUNICATORS: A REVIEW.

Published in:

Journal of Advertising, 1982, v. 11, n. 3, p. 15, doi. 10.1080/00913367.1982.10672807

By:

Joseph, W. Benoy

Publication type:

Article

ELLIOTT WHITE SPRINGS-MAVERICK AD LEADER.

Published in:

Journal of Advertising, 1982, v. 11, n. 2, p. 40, doi. 10.1080/00913367.1982.10672802

By:

Taylor, James D.

Publication type:

Article

WOMEN IN ADVERTISEMENTS: RETROSPECT AND PROSPECT.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 37, doi. 10.1080/00913367.1979.10673287

By:

Kerin, Roger A.;
Lundstrom, William J.;
Sciglimpaglia, Donald

Publication type:

Article

COMMENT ON "THE DECORATIVE" FEMALE MODEL: SEXUAL STIMULI AND THE RECOGNITION OF ADVERTISEMENTS ".

Published in:

Journal of Advertising, 1978, v. 7, n. 2, p. 60

By:

Derrick, Frederick W.;
Wolken, John D.

Publication type:

Article

The "Decorative" Female Model: Sexual Stimuli and the Recognition of Advertisements.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 11

By:

Chestnut, Robert W.;
LaChance, Charles C.;
Lubitz, Amy

Publication type:

Article

The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 168, doi. 10.1080/02650487.2017.1334996

By:

Wirtz, John G.;
Sparks, Johnny V.;
Zimbres, Thais M.

Publication type:

Article

ABSTRACTS.

Published in:: 2006
Publication type:: Abstract

Are sex and death taboos in advertising?

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 9, doi. 10.1080/02650487.2006.11072949

By:

Manceau, Delphine;
Tissier-Desbordes, Elisabeth

Publication type:

Article

What else does sex sell?

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 119

By:

Kilbourne, Jean

Publication type:

Article

Sexism vs sexy: the conundrum.

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 116

By:

Lysonski, Steve

Publication type:

Article

Sexism in advertising and marketing to women.

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 113

By:

Miller, Michele

Publication type:

Article

Comments.

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 113, doi. 10.1080/02650487.2005.11072907

By:

Ford, John;
Miller – Partner, Michele;
McDonald, Colin;
Kilbourne, Jean;
Lysonski, Steve

Publication type:

Article

An Asian perspective of offensive advertising on the web.

Published in:

International Journal of Advertising, 2003, v. 22, n. 3, p. 393, doi. 10.1080/02650487.2003.11072860

By:

Prendergast, Gerard;
Huang Chia Hwa

Publication type:

Article

An Analysis of Complaints about Advertising.

Published in:

International Journal of Advertising, 1985, v. 4, n. 4, p. 279, doi. 10.1080/02650487.1985.11106936

By:

Lawson, R. W.

Publication type:

Article

Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements.

Published in:

Communication Monographs, 2015, v. 82, n. 1, p. 134, doi. 10.1080/03637751.2014.976236

By:

Sparks, Johnny V.;
Lang, Annie

Publication type:

Article

The diversity of advertising formats and the need to revisit the empirical bases of IMC.

Published in:

Journal of Marketing Communications, 2017, v. 23, n. 4, p. 329, doi. 10.1080/13527266.2017.1315898

By:

Kitchen, Philip J.

Publication type:

Article

Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?

Published in:

Journal of Marketing Communications, 2017, v. 23, n. 4, p. 331, doi. 10.1080/13527266.2015.1015108

By:

Black, Iain R.;
Morton, Peta

Publication type:

Article

Beyond the 'Sexualization of Culture' Thesis: An Intersectional Analysis of 'Sixpacks', 'Midriffs' and 'Hot Lesbians' in Advertising.

Published in:

Sexualities, 2009, v. 12, n. 2, p. 137

By:

Gill, Rosalind

Publication type:

Article

Underexposed: Spectatorship and Pleasure in Men's Underwear Advertising in the Twentieth Century.

Published in:

Paragraph, 2003, v. 26, n. 1/2, p. 147, doi. 10.3366/para.2003.26.1-2.147

By:

Jobling, Paul

Publication type:

Article

The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisements.

Published in:

Applied Cognitive Psychology, 2017, v. 31, n. 2, p. 199, doi. 10.1002/acp.3317

By:

Toverljani, Anita;
McClelland, Alastair;
Furnham, Adrian

Publication type:

Article

Sex Really Does Sell: The Recall of Sexual and Non-sexual Television Advertisements in Sexual and Non-sexual Programmes.

Published in:

Applied Cognitive Psychology, 2015, v. 29, n. 2, p. 210, doi. 10.1002/acp.3095

By:

King, James;
McClelland, Alastair;
Furnham, Adrian

Publication type:

Article

Memory for Sexual and Nonsexual Television Commercials as a Function of Viewing Context and Viewer Gender.

Published in:

Applied Cognitive Psychology, 2013, v. 27, n. 5, p. 584, doi. 10.1002/acp.2939

By:

Leka, Jona;
McClelland, Alastair;
Furnham, Adrian

Publication type:

Article

Does sex sell? The effect of sexual programme content on the recall of sexual and non-sexual advertisements.

Published in:

Applied Cognitive Psychology, 2007, v. 21, n. 9, p. 1217, doi. 10.1002/acp.1325

By:

Parker, Ellie;
Furnham, Adrian

Publication type:

Article

USING WOMAN IN ADVERTISEMENT AS A SYMBOL OF SEX: COSMOPOLITAN MAGAZINE EXAMPLE.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2014, v. 35, n. 9, p. 6129

By:

GÜDEKLİ, İsmail Aysad;
ÇELİK, İbrahim

Publication type:

Article

Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory.

Published in:

Journal of Global Marketing, 2009, v. 22, n. 3, p. 229, doi. 10.1080/08911760902845031

By:

Cui, Geng;
Yang, Xiaoyan

Publication type:

Article

EXPLORING CONSUMERS' ATTITUDES TOWARD ADVERTISING BY RELIGIOUS ORGANIZATIONS.

Published in:

Journal of Marketing Management (10711988), 1995, v. 5, n. 2, p. 71

By:

Attaway, Jill S.;
Boles, James S.;
Singley, Rodger B.

Publication type:

Article

Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions.

Published in:

Sex Roles, 2021, v. 84, n. 11/12, p. 701, doi. 10.1007/s11199-020-01190-6

By:

Gramazio, Sarah;
Cadinu, Mara;
Guizzo, Francesca;
Carnaghi, Andrea

Publication type:

Article

Hypersexualization and Sexualization in Advertisements for Halloween Costumes.

Published in:

Sex Roles, 2020, v. 83, n. 3/4, p. 254, doi. 10.1007/s11199-019-01105-0

By:

Sherman, Aurora M.;
Allemand, Haley;
Prickett, Shayla

Publication type:

Article

Exposure to Sexualized Advertisements Disrupts Children's Math Performance by Reducing Working Memory.

Published in:

Sex Roles, 2016, v. 74, n. 9-10, p. 389, doi. 10.1007/s11199-016-0581-6

By:

Pacilli, Maria;
Tomasetto, Carlo;
Cadinu, Mara

Publication type:

Article

Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies.

Published in:

Sex Roles, 2011, v. 64, n. 3-4, p. 238, doi. 10.1007/s11199-010-9782-6

By:

Mager, John;
Helgeson, James

Publication type:

Article

Mad About the Boy? Hollywood Stardom and Masculinity Subverted in The Swimmer.

Published in:

Quarterly Review of Film & Video, 2012, v. 29, n. 4, p. 356, doi. 10.1080/10509201003667226

By:

Brown, Christopher R.

Publication type:

Article

Romantic Love and Sex: Their Relationship and Impacts on Ad Attitudes.

Published in:

Psychology & Marketing, 2004, v. 21, n. 1, p. 53, doi. 10.1002/mar.10115

By:

Huang, Ming-Hui

Publication type:

Article

Editor's Note.

Published in:

Psychology & Marketing, 1987, v. 4, n. 2, p. iii

By:

Cohen, Ronald Jay

Publication type:

Article

Sex Still Counts: Women's Use of Televised Advertising During the Decade of the 80's.

Published in:

Journal of Applied Communication Research, 1993, v. 21, n. 1, p. 21, doi. 10.1080/00909889309365353

By:

Trent, Judith S.;
Sabourin, Teresa

Publication type:

Article

AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407

By:

Reichert, Tom;
Carpenter, Courtney

Publication type:

Article

"HELP-WANTED FEMALE": EDITOR & PUBLISHER FRAMES A CIVIL RIGHTS ISSUE.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 1, p. 7, doi. 10.1177/107769900408100102

By:

Endres, Kathleen L.

Publication type:

Article

SEX in Advertising: Perspectives on the Erotic Appeal (Book).

Published in:

2003

By:

McKee, Kathy Brittain

Publication type:

Book Review

CHEESECAKE AND BEEFCAKE: NO MATTER HOW YOU SLICE IT, SEXUAL EXPLICITNESS IN ADVERTISING CONTINUES TO INCREASE.

Published in:

Journalism & Mass Communication Quarterly, 1999, v. 76, n. 1, p. 7, doi. 10.1177/107769909907600102

By:

Reichert, Tom;
Lambiase, Jacqueline

Publication type:

Article

The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals.

Published in:

Journal of Business Ethics, 2013, v. 115, n. 2, p. 351, doi. 10.1007/s10551-012-1399-y

By:

Putrevu, Sanjay;
Swimberghek, Krist

Publication type:

Article

Online Escorts: The Influence of Advertised Sexual Orientation.

Published in:

Journal of Bisexuality, 2014, v. 14, n. 2, p. 222, doi. 10.1080/15299716.2014.902785

By:

Capiola, August;
Griffith, James D.;
Balotti, Brandon;
Turner, Ryan;
Sharrah, Mark

Publication type:

Article

Sexual Imagery in Cigarette Advertising Before and After the Master Settlement Agreement.

Published in:

Health Communication, 2010, v. 25, n. 8, p. 747, doi. 10.1080/10410236.2010.521917

By:

Baek, TaeHyun;
Mayer, Mark

Publication type:

Article

Consumer Attitudes Toward Nudity in Advertising.

Published in:

Journal of Marketing Theory & Practice, 1999, v. 7, n. 4, p. 89, doi. 10.1080/10696679.1999.11501854

By:

Dudley, Sid C.

Publication type:

Article