Works matching DE "SEX in advertising"

Results: 137

Gender Advertisements (Book).

Published in:

1979

By:

Cheatwood, Derral

Publication type:

Book Review

Better than sex.

Published in:

Marketing Research, 2004, v. 16, n. 4, p. 16

By:

Chen, Qimei;
Rodgers, Shelly;
Wells, William D.

Publication type:

Article

Sex Still Counts: Women's Use of Televised Advertising During the Decade of the 80's.

Published in:

Journal of Applied Communication Research, 1993, v. 21, n. 1, p. 21, doi. 10.1080/00909889309365353

By:

Trent, Judith S.;
Sabourin, Teresa

Publication type:

Article

AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407

By:

Reichert, Tom;
Carpenter, Courtney

Publication type:

Article

"HELP-WANTED FEMALE": EDITOR & PUBLISHER FRAMES A CIVIL RIGHTS ISSUE.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 1, p. 7, doi. 10.1177/107769900408100102

By:

Endres, Kathleen L.

Publication type:

Article

SEX in Advertising: Perspectives on the Erotic Appeal (Book).

Published in:

2003

By:

McKee, Kathy Brittain

Publication type:

Book Review

CHEESECAKE AND BEEFCAKE: NO MATTER HOW YOU SLICE IT, SEXUAL EXPLICITNESS IN ADVERTISING CONTINUES TO INCREASE.

Published in:

Journalism & Mass Communication Quarterly, 1999, v. 76, n. 1, p. 7, doi. 10.1177/107769909907600102

By:

Reichert, Tom;
Lambiase, Jacqueline

Publication type:

Article

Underexposed: Spectatorship and Pleasure in Men's Underwear Advertising in the Twentieth Century.

Published in:

Paragraph, 2003, v. 26, n. 1/2, p. 147, doi. 10.3366/para.2003.26.1-2.147

By:

Jobling, Paul

Publication type:

Article

A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 1/2, p. 145, doi. 10.1300/J057v13n01_10

By:

Paek, Hye-Jin;
Nelson, Michelle R.

Publication type:

Article

Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 1/2, p. 169, doi. 10.1300/J057v13n01_11

By:

Engstrom, Erika

Publication type:

Article

Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 1/2, p. 55, doi. 10.1300/J057v13n01_05

By:

Ye, Yinjiao;
Zhou, Shuhua

Publication type:

Article

The Ageless Allure: Sex, Media, and Marketing.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 1/2, p. 3, doi. 10.1300/J057v13n01_02

By:

Reichert, Tom

Publication type:

Article

Introduction.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 1/2, p. 1, doi. 10.1300/J057v13n01_01

By:

Nelson, Richard Alan

Publication type:

Article

Women's Responses to Sex in Advertising: Examining the Effect of Women's Sexual Self-Schema on Responses to Sexual Content in Commercials.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 2/3, p. 142, doi. 10.1300/J057v11n02_10

By:

Reichert, Tom;
Fosu, Ignatius

Publication type:

Article

Sex and Magazine Promotion: The Effects of Sexualized Subscription Cards on Magazine Attitudes, Interest, and Purchase Intention.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 2/3, p. 131, doi. 10.1300/J057v11n02_09

By:

Reichert, Tom;
Walker, Kristin McRee

Publication type:

Article

FROM THE EDITOR.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 2/3, p. 1, doi. 10.1300/J057v11n02_01

By:

Nelson, Richard Alan

Publication type:

Article

Processing of Sexual Media Messages Improves Due to Media Literacy Effects on Perceived Message Desirability.

Published in:

Mass Communication & Society, 2015, v. 18, n. 4, p. 399, doi. 10.1080/15205436.2014.1001909

By:

Austin, Erica Weintraub;
Pinkleton, Bruce E.;
Chen, Yi-Chun (Yvonnes);
Austin, Bruce W.

Publication type:

Article

The Erotic History of Advertising (Book).

Published in:

2003

By:

Khan, Namir

Publication type:

Book Review

EXPLORING CONSUMERS' ATTITUDES TOWARD ADVERTISING BY RELIGIOUS ORGANIZATIONS.

Published in:

Journal of Marketing Management (10711988), 1995, v. 5, n. 2, p. 71

By:

Attaway, Jill S.;
Boles, James S.;
Singley, Rodger B.

Publication type:

Article

The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements.

Published in:

Journal of Sex Research, 2011, v. 48, n. 6, p. 590, doi. 10.1080/00224499.2010.503947

By:

Furnham, Adrian;
Mainaud, Laurence

Publication type:

Article

Sex in Advertising: Perspectives on the Erotic Appeal (Book).

Published in:

2004

By:

Gadsden, Gloria Y.

Publication type:

Book Review

Mad About the Boy? Hollywood Stardom and Masculinity Subverted in The Swimmer.

Published in:

Quarterly Review of Film & Video, 2012, v. 29, n. 4, p. 356, doi. 10.1080/10509201003667226

By:

Brown, Christopher R.

Publication type:

Article

The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes.

Published in:

Journal of Public Affairs (14723891), 2010, v. 10, n. 1/2, p. 19, doi. 10.1002/pa.339

By:

Jones, Sandra C.;
Reid, Amanda

Publication type:

Article

The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisements.

Published in:

Applied Cognitive Psychology, 2017, v. 31, n. 2, p. 199, doi. 10.1002/acp.3317

By:

Toverljani, Anita;
McClelland, Alastair;
Furnham, Adrian

Publication type:

Article

Sex Really Does Sell: The Recall of Sexual and Non-sexual Television Advertisements in Sexual and Non-sexual Programmes.

Published in:

Applied Cognitive Psychology, 2015, v. 29, n. 2, p. 210, doi. 10.1002/acp.3095

By:

King, James;
McClelland, Alastair;
Furnham, Adrian

Publication type:

Article

Memory for Sexual and Nonsexual Television Commercials as a Function of Viewing Context and Viewer Gender.

Published in:

Applied Cognitive Psychology, 2013, v. 27, n. 5, p. 584, doi. 10.1002/acp.2939

By:

Leka, Jona;
McClelland, Alastair;
Furnham, Adrian

Publication type:

Article

Sex and machines: the 'buzz' of 1950s science fiction films.

Published in:

2015

By:

Telotte, J. P.

Publication type:

Essay

Sexual Content in Indian TV Commercials.

Published in:

Media Asia, 2012, v. 39, n. 4, p. 191, doi. 10.1080/01296612.2012.11689937

By:

MUBARKI, MERAJ AHMED

Publication type:

Article

Sexuality Sells: A Content Analysis of Lesbian and Heterosexual Women's Bodies in Magazine Advertisements.

Published in:

Journal of Lesbian Studies, 2008, v. 12, n. 4, p. 381, doi. 10.1080/10894160802278267

By:

Milillo, Diana

Publication type:

Article

Consumer Attitudes Toward Nudity in Advertising.

Published in:

Journal of Marketing Theory & Practice, 1999, v. 7, n. 4, p. 89, doi. 10.1080/10696679.1999.11501854

By:

Dudley, Sid C.

Publication type:

Article

When sex doesn't sell to men: mortality salience, disgust and the appeal of products and advertisements featuring sexualized women.

Published in:

Motivation & Emotion, 2017, v. 41, n. 4, p. 478, doi. 10.1007/s11031-017-9615-9

By:

Lee, Seon;
Heflick, Nathan;
Park, Joon;
Chun, Seungwoo;
Kim, Heeyoung;
Koo, Jieun

Publication type:

Article

Sex Sterotyping in Advertising(Book Review).

Published in:

1984

By:

Thorson, Esther

Publication type:

Book Review

The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 168, doi. 10.1080/02650487.2017.1334996

By:

Wirtz, John G.;
Sparks, Johnny V.;
Zimbres, Thais M.

Publication type:

Article

`Safety' in gay men's personal ads, 1985-1996.

Published in:

Journal of Homosexuality, 2000, v. 39, n. 1, p. 43, doi. 10.1300/J082v39n01_03

By:

Smith, Anthony

Publication type:

Article

MEN WHO ADVERTISE FOR SEX.

Published in:

Journal of Homosexuality, 1978, v. 4, n. 1, p. 63, doi. 10.1300/J082v04n01_05

By:

Lumby, Malcolm E.

Publication type:

Article

The Moderating Effect of Appearance Self-Esteem on Females? Identification of and Reaction to Sexually-Themed Advertising.

Published in:

Journal of Business Diversity, 2017, v. 17, n. 1, p. 10

By:

Mayer, Mark;
Tae Hyun Baek

Publication type:

Article

Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements.

Published in:

Communication Monographs, 2015, v. 82, n. 1, p. 134, doi. 10.1080/03637751.2014.976236

By:

Sparks, Johnny V.;
Lang, Annie

Publication type:

Article

The Steamy Side of the Soft Sell.

Published in:: Business & Society Review (00453609), 1990, n. 72
Publication type:: Article

SEXUAL LIBERALISM AS A DETERMINANT OF CONSUMER RESPONSE TO SEX IN ADVERTISING.

Published in:

Journal of Business & Psychology, 2000, v. 15, n. 1, p. 111, doi. 10.1023/A:1007723003376

By:

Mittal, Banwari;
Lassar, Waifried M.

Publication type:

Article

For whose eyes only? The gatekeeping of sexual images in the field of teen sexuality.

Published in:

Sex Education, 2010, v. 10, n. 1, p. 79, doi. 10.1080/14681810903491404

By:

Chittenden, Tara

Publication type:

Article

From sex objects to bumbling idiots: tracing advertising students' perceptions of gender and advertising.

Published in:

Feminist Media Studies, 2019, v. 19, n. 5, p. 732, doi. 10.1080/14680777.2018.1506943

By:

O'Driscoll, Aileen

Publication type:

Article

Sexual Imagery in Cigarette Advertising Before and After the Master Settlement Agreement.

Published in:

Health Communication, 2010, v. 25, n. 8, p. 747, doi. 10.1080/10410236.2010.521917

By:

Baek, TaeHyun;
Mayer, Mark

Publication type:

Article

Bottoms Up!

Published in:: Gay & Lesbian Review Worldwide, 2003, v. 10, n. 3, p. 8
Publication type:: Article

BTW.

Published in:: Gay & Lesbian Review Worldwide, 2002, v. 9, n. 5, p. 8
Publication type:: Article

Sex in Advertising: Gender Differences and the Role of Relationship Commitment.

Published in:

Journal of Consumer Research, 2009, v. 36, n. 2, p. 215, doi. 10.1086/597158

By:

DAHL, DARREN W.;
SENGUPTA, JAIDEEP;
VOHS, KATHLEEN D.

Publication type:

Article

CONSUMER RESPONSES TOWARD SEXUAL AND NONSEXUAL APPEALS.

Published in:

Journal of Advertising, 2008, v. 37, n. 2, p. 57, doi. 10.2753/JOA0091-3367370205

By:

Putrevu, Sanjay

Publication type:

Article

THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE.

Published in:

Journal of Advertising, 2004, v. 33, n. 1, p. 69, doi. 10.1080/00913367.2004.10639154

By:

Pope, Nigel K. Ll.;
Voges, Kevin E.;
Brown, Mark R.

Publication type:

Article

Beefcake and Cheesecake: Insights for Advertisers.

Published in:

Journal of Advertising, 1998, v. 27, n. 2, p. 33, doi. 10.1080/00913367.1998.10673551

By:

Jones, Marilyn Y.;
Stanaland, Andrea J. S.;
Gelb, Betsy D.

Publication type:

Article

How French Advertising Professionals Develop Creative Strategy.

Published in:

Journal of Advertising, 1996, v. 25, n. 1, p. 1, doi. 10.1080/00913367.1996.10673492

By:

Taylor, Ronald B.;
Hoy, Mariea Grubbs;
Haley, Eric

Publication type:

Article

Ethical Judgments of Sexual Appeals in Print Advertising.

Published in:

Journal of Advertising, 1994, v. 23, n. 3, p. 81, doi. 10.1080/00913367.1994.10673453

By:

LaTour, Michael S.;
Henthorne, Tony L.

Publication type:

Article