The Role of Semiotics in Advertising: Communicative Approach.
- Published in:
- Language in India, 2019, v. 19, n. 2, p. 135
- By:
- Publication type:
- Article
Works matching DE "SEMIOTICS in advertising"
Results: 18
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Visual-Semiotic Analysis of Brand Marketing with Reference to Contemporary Advertizing Media.
- Published in:
- Journal of Independent Studies & Research: Management & Social Sciences & Economics, 2014, v. 12, n. 2, p. 93, doi. 10.31384/jisrmsse/2014.12.2.7
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- Publication type:
- Article
3
LA PUBLICIDAD Y SU ANÁLISIS EN LINGÜÍSTICA Y MERCADOTECNIA: PUBLICIDAD PARA HISPANOS EN LOS ESTADOS UNIDOS.
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- Revista Iberoamericana de Lingüística, 2010, v. 5, p. 105
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- Publication type:
- Article
4
COMERCIALIZAÇÃO DO BEM-ESTAR: A ESTÉTICA DA SEDUÇÃO PUBLICITÁRIA.
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- Sessões do Imaginário, 2010, v. 15, n. 24, p. 98
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- Publication type:
- Article
5
Developing Brand Literacy among Affluent Chinese Consumers A Semiotic Perspective.
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- Advances in Consumer Research, 2010, v. 37, p. 413
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- Publication type:
- Article
6
Possible (Life)World Semiotics: On Inter-Textual Formations Amongst Advertising, Literary and Filmic Texts.
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- Gramma: Journal of Theory & Criticism, 2012, v. 20, p. 205
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- Publication type:
- Article
7
Remix Semiosis as Ideology Critique: A Visual Semiotic Study of Critical Remix Video.
- Published in:
- Gramma: Journal of Theory & Criticism, 2012, v. 20, p. 127
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- Publication type:
- Article
8
Creating value: the theory and practice of marketing semiotics research.
- Published in:
- 2018
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- Publication type:
- Book Review
9
The commercial value of history: A relevance theoretical analysis of historical signs in print advertisements.
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- Language Matters: Studies in the Languages of Africa, 2013, v. 44, n. 1, p. 164, doi. 10.1080/10228195.2011.649778
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- Publication type:
- Article
10
Mediating argumentative deconstruction of advertising discourses: a new means of multimodal learning.
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- Learning, Media & Technology, 2012, v. 37, n. 2, p. 163, doi. 10.1080/17439884.2012.655744
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- Publication type:
- Article
11
The Metaphor of Consumerism.
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- Journal of Language Teaching & Research, 2017, v. 8, n. 3, p. 523, doi. 10.17507/jltr.0803.10
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- Publication type:
- Article
12
Behavioural economics and qualitative research -- a marriage made in heaven?
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- International Journal of Market Research, 2011, v. 53, n. 2, p. 171, doi. 10.2501/IJMR-53-2-171-186
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- Publication type:
- Article
13
Semiotics: a winning formula?
- Published in:
- 2009
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- Publication type:
- Opinion
14
Spatial composition as intersemiotic translation: The journey of a pattern through time from a translation semiotics theory perspective.
- Published in:
- Semiotica, 2018, v. 2018, n. 222, p. 181, doi. 10.1515/sem-2016-0169
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- Publication type:
- Article
15
The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis.
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- Semiotica, 2015, v. 2015, n. 205, p. 115, doi. 10.1515/sem-2015-0005
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- Publication type:
- Article
16
Consumer satisfaction and confirmation of habits of comprehension: The effect of inductive print advertisements - Peircean comments.
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- Semiotica, 2014, v. 2014, n. 199, p. 159, doi. 10.1515/sem-2013-0123
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- Publication type:
- Article
17
Measuring the luxurious in advertisements: On the popularization of the luxury perfume market.
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- Semiotica, 2014, v. 2014, n. 199, p. 193, doi. 10.1515/sem-2013-0125
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- Publication type:
- Article
18
Environmental issues in unconventional social advertising: A semiotic perspective.
- Published in:
- Semiotica, 2014, v. 2014, n. 199, p. 219, doi. 10.1515/sem-2013-0126
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- Publication type:
- Article