Works matching DE "SEASONAL sales promotion"
Results: 4
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.
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- Marketing Science, 2017, v. 36, n. 5, p. 762, doi. 10.1287/mksc.2017.1044
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- Article
Antecedents of Spontaneous Buying Behavior During Temporary Markdowns.
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- Advances in Consumer Research, 1999, v. 26, n. 1, p. 26
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- Article
Early Sales of Seasonal Products with Weather-Conditional Rebates.
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- Production & Operations Management, 2012, v. 21, n. 4, p. 778, doi. 10.1111/j.1937-5956.2011.01298.x
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- Article
Advance Selling in Marketing Channels.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 2, p. 371, doi. 10.1177/00222437221112644
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- Article