Works matching DE "SEARCH advertising (World Wide Web)"

Results: 29

Efficiency Evaluation in Search Advertising.

Published in:

Decision Sciences, 2013, v. 44, n. 5, p. 877, doi. 10.1111/deci.12038

By:

Ayanso, Anteneh;
Mokaya, Brian

Publication type:

Article

Advertiser Prominence Effects in Search Advertising.

Published in:

Management Science, 2018, v. 64, n. 3, p. 1365, doi. 10.1287/mnsc.2016.2677

By:

Jeziorski, Przemysław;
Moorthy, Sridhar

Publication type:

Article

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.

Published in:

Journal of Management Information Systems, 2014, v. 30, n. 4, p. 299, doi. 10.2753/MIS0742-1222300411

By:

Lu, Xianghua;
Zhao, Xia

Publication type:

Article

Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective.

Published in:

Computational Economics, 2017, v. 50, n. 4, p. 687, doi. 10.1007/s10614-016-9637-5

By:

Gupta, Agam;
Saha, Biswatosh;
Sarkar, Uttam

Publication type:

Article

Cooperative Search Advertising.

Published in:

Marketing Science, 2019, v. 38, n. 1, p. 44, doi. 10.1287/mksc.2018.1111

By:

Cao, Xinyu;
Ke, T. Tony

Publication type:

Article

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.

Published in:

Marketing Science, 2016, v. 35, n. 6, p. 831, doi. 10.1287/mksc.2016.0987

By:

Li, Hongshuang (Alice);
Kannan, P. K.;
Viswanathan, Siva;
Pani, Abhishek

Publication type:

Article

Keyword Management Costs and "Broad Match" in Sponsored Search Advertising.

Published in:

Marketing Science, 2016, v. 35, n. 2, p. 259, doi. 10.1287/mksc.2015.0919

By:

Amaldoss, Wilfred;
Jerath, Kinshuk;
Sayedi, Amin

Publication type:

Article

Keyword Search Advertising and Limited Budgets.

Published in:

Marketing Science, 2015, v. 34, n. 6, p. 882, doi. 10.1287/mksc.2015.0915

By:

Shin, Woochoel

Publication type:

Article

Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising.

Published in:

Marketing Science, 2015, v. 34, n. 4, p. 606, doi. 10.1287/mksc.2015.0903

By:

Chan, Tat Y.;
Young-Hoon Park

Publication type:

Article

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 586, doi. 10.1287/mksc.2013.0838

By:

Sayedi, Amin;
Jerath, Kinshuk;
Srinivasan, Kannan

Publication type:

Article

The Company That You Keep: When to Buy a Competitor's Keyword.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 485, doi. 10.1287/mksc.2013.0834

By:

Desai, Preyas S.;
Shin, Woochoel;
Staelin, Richard

Publication type:

Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Published in:

Marketing Science, 2012, v. 31, n. 5, p. 819, doi. 10.1287/mksc.1120.0724

By:

Chiou, Lesley;
Tucker, Catherine

Publication type:

Article

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion.

Published in:

Management Science, 2014, v. 60, n. 6, p. 1392, doi. 10.1287/mnsc.2014.1952

By:

Lizhen Xu;
Duan, Jason A.;
Whinston, Andrew

Publication type:

Article

The Economic Rationale of United States v. Google.

Published in:

Antitrust Bulletin, 2022, v. 67, n. 1, p. 23, doi. 10.1177/0003603X211067116

By:

Bet, Germán;
Blair, Roger D.;
Donna, Javier D.

Publication type:

Article

Issues and Challenges in Advertising on the Web.

Published in:

International Journal of Electrical & Computer Engineering (2088-8708), 2014, v. 4, n. 5, p. 810, doi. 10.11591/ijece.v4i5.6626

By:

Gurram, Deepthi;
Babu, B. Vijaya;
Pellakuri, Vidyullatha

Publication type:

Article

Optimal Budget Allocation Across Search Advertising Markets.

Published in:

INFORMS Journal on Computing, 2015, v. 27, n. 2, p. 285, doi. 10.1287/ijoc.2014.0626

By:

Yanwu Yang;
Daniel Zeng;
Yinghui Yang;
Jie Zhang

Publication type:

Article

On the optimal number of advertising slots in a generalized second-price auction.

Published in:

Marketing Letters, 2012, v. 23, n. 3, p. 851, doi. 10.1007/s11002-012-9193-2

By:

Kim, Alex;
Balachander, Subramanian;
Kannan, Karthik

Publication type:

Article

MATCHING EXACTLY OR SEMANTICALLY? AN EXAMINATION OF THE EFFECTIVENESS OF SYNONYM-BASED MATCHING STRATEGY IN CHINESE PAID SEARCH MARKET.

Published in:

Journal of Electronic Commerce Research, 2017, v. 18, n. 1, p. 32

By:

Shuai Yang;
Yiping Song;
Pancras, Joseph

Publication type:

Article

FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS: THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT.

Published in:

Journal of Electronic Commerce Research, 2012, v. 13, n. 2, p. 122

By:

Qin Sun;
Spears, Nancy

Publication type:

Article

Content Marketing Elements for Search Advertising.

Published in:

Socialiniai Tyrimai, 2017, v. 40, n. 1, p. 47, doi. 10.21277/st.v40i1.184

By:

Repovienė, Rūta

Publication type:

Article

Empirical Work on Auctions of Multiple Objects.

Published in:

Journal of Economic Literature, 2018, v. 56, n. 1, p. 157, doi. 10.1257/jel.20160961

By:

Hortaçsu, Ali;
McAdams, David

Publication type:

Article

The Impact of Market Competition on Search Advertising.

Published in:

Journal of Interactive Marketing, 2015, v. 30, p. 46, doi. 10.1016/j.intmar.2015.01.002

By:

Yang, Yupin;
Lu, Qiang (Steven);
Tang, Guanting;
Pei, Jian

Publication type:

Article

Advertising and Media in the Age of the Algorithm.

Published in:

International Journal of Communication (19328036), 2016, v. 10, p. 3522

By:

SINCLAIR, JOHN

Publication type:

Article

Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types.

Published in:

Information Systems Research, 2018, v. 29, n. 4, p. 711, doi. 10.1287/isre.2017.0724

By:

Du, Xiaomeng;
Su, Meng;
Zhang, Xiaoquan (Michael);
Zheng, Xiaona

Publication type:

Article

Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types.

Published in:

Information Systems Research, 2017, v. 28, n. 4, p. 711, doi. 10.1287/isre.2017.0724

By:

Du, Xiaomeng;
Su, Meng;
Zhang, Xiaoquan (Michael);
Zheng, Xiaona

Publication type:

Article

Effects of the Presence of Organic Listing in Search Advertising.

Published in:

Information Systems Research, 2012, v. 23, n. 4, p. 1284, doi. 10.1287/isre.1120.0425

By:

Lizhen Xu;
Jianqing Chen;
Andrew Whinston

Publication type:

Article

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 407, doi. 10.1509/jmr.13.0165

By:

FANG, ERIC (ER);
XIAOLING LI;
MINXUE HUANG;
PALMATIER, ROBERT W.

Publication type:

Article

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466

By:

DINNER, ISAAC M.;
VAN HEERDE, HARALD J.;
NESLIN, SCOTT A.

Publication type:

Article

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 306, doi. 10.1509/jmr.10.0354

By:

Rutz, Oliver J;
Bucklin, Randolph E;
Sonnier, Garrett P

Publication type:

Article