Works matching DE "SEARCH advertising (World Wide Web)"
Results: 29
Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective.
- Published in:
- Computational Economics, 2017, v. 50, n. 4, p. 687, doi. 10.1007/s10614-016-9637-5
- By:
- Publication type:
- Article
Optimal Budget Allocation Across Search Advertising Markets.
- Published in:
- INFORMS Journal on Computing, 2015, v. 27, n. 2, p. 285, doi. 10.1287/ijoc.2014.0626
- By:
- Publication type:
- Article
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.
- Published in:
- Journal of Management Information Systems, 2014, v. 30, n. 4, p. 299, doi. 10.2753/MIS0742-1222300411
- By:
- Publication type:
- Article
Empirical Work on Auctions of Multiple Objects.
- Published in:
- Journal of Economic Literature, 2018, v. 56, n. 1, p. 157, doi. 10.1257/jel.20160961
- By:
- Publication type:
- Article
On the optimal number of advertising slots in a generalized second-price auction.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 851, doi. 10.1007/s11002-012-9193-2
- By:
- Publication type:
- Article
Issues and Challenges in Advertising on the Web.
- Published in:
- International Journal of Electrical & Computer Engineering (2088-8708), 2014, v. 4, n. 5, p. 810, doi. 10.11591/ijece.v4i5.6626
- By:
- Publication type:
- Article
Advertising and Media in the Age of the Algorithm.
- Published in:
- International Journal of Communication (19328036), 2016, v. 10, p. 3522
- By:
- Publication type:
- Article
Efficiency Evaluation in Search Advertising.
- Published in:
- Decision Sciences, 2013, v. 44, n. 5, p. 877, doi. 10.1111/deci.12038
- By:
- Publication type:
- Article
The Economic Rationale of United States v. Google.
- Published in:
- Antitrust Bulletin, 2022, v. 67, n. 1, p. 23, doi. 10.1177/0003603X211067116
- By:
- Publication type:
- Article
MATCHING EXACTLY OR SEMANTICALLY? AN EXAMINATION OF THE EFFECTIVENESS OF SYNONYM-BASED MATCHING STRATEGY IN CHINESE PAID SEARCH MARKET.
- Published in:
- Journal of Electronic Commerce Research, 2017, v. 18, n. 1, p. 32
- By:
- Publication type:
- Article
FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS: THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT.
- Published in:
- Journal of Electronic Commerce Research, 2012, v. 13, n. 2, p. 122
- By:
- Publication type:
- Article
Content Marketing Elements for Search Advertising.
- Published in:
- Socialiniai Tyrimai, 2017, v. 40, n. 1, p. 47, doi. 10.21277/st.v40i1.184
- By:
- Publication type:
- Article
Cooperative Search Advertising.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 44, doi. 10.1287/mksc.2018.1111
- By:
- Publication type:
- Article
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 831, doi. 10.1287/mksc.2016.0987
- By:
- Publication type:
- Article
Keyword Management Costs and "Broad Match" in Sponsored Search Advertising.
- Published in:
- Marketing Science, 2016, v. 35, n. 2, p. 259, doi. 10.1287/mksc.2015.0919
- By:
- Publication type:
- Article
Keyword Search Advertising and Limited Budgets.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 882, doi. 10.1287/mksc.2015.0915
- By:
- Publication type:
- Article
Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 606, doi. 10.1287/mksc.2015.0903
- By:
- Publication type:
- Article
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising.
- Published in:
- Marketing Science, 2014, v. 33, n. 4, p. 586, doi. 10.1287/mksc.2013.0838
- By:
- Publication type:
- Article
The Company That You Keep: When to Buy a Competitor's Keyword.
- Published in:
- Marketing Science, 2014, v. 33, n. 4, p. 485, doi. 10.1287/mksc.2013.0834
- By:
- Publication type:
- Article
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 819, doi. 10.1287/mksc.1120.0724
- By:
- Publication type:
- Article
Advertiser Prominence Effects in Search Advertising.
- Published in:
- Management Science, 2018, v. 64, n. 3, p. 1365, doi. 10.1287/mnsc.2016.2677
- By:
- Publication type:
- Article
Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion.
- Published in:
- Management Science, 2014, v. 60, n. 6, p. 1392, doi. 10.1287/mnsc.2014.1952
- By:
- Publication type:
- Article
The Impact of Market Competition on Search Advertising.
- Published in:
- Journal of Interactive Marketing, 2015, v. 30, p. 46, doi. 10.1016/j.intmar.2015.01.002
- By:
- Publication type:
- Article
Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 407, doi. 10.1509/jmr.13.0165
- By:
- Publication type:
- Article
Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466
- By:
- Publication type:
- Article
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 306, doi. 10.1509/jmr.10.0354
- By:
- Publication type:
- Article
Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types.
- Published in:
- Information Systems Research, 2018, v. 29, n. 4, p. 711, doi. 10.1287/isre.2017.0724
- By:
- Publication type:
- Article
Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types.
- Published in:
- Information Systems Research, 2017, v. 28, n. 4, p. 711, doi. 10.1287/isre.2017.0724
- By:
- Publication type:
- Article
Effects of the Presence of Organic Listing in Search Advertising.
- Published in:
- Information Systems Research, 2012, v. 23, n. 4, p. 1284, doi. 10.1287/isre.1120.0425
- By:
- Publication type:
- Article