Works matching DE "SCENT as a marketing device"

Results: 15

The Presence of a Pleasant Ambient Scent in a Fashion Store: The Moderating Role of Shopping Motivation and Affect Intensity.

Published in:

Environment & Behavior, 2013, v. 45, n. 2, p. 215, doi. 10.1177/0013916511410421

By:

Doucé, Lieve;
Janssens, Wim

Publication type:

Article

A Pleasing Scent.

Published in:

AATCC Review, 2007, v. 7, n. 7, p. 18

By:

Thiry, Maria C.

Publication type:

Article

Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages.

Published in:

Marketing Theory, 2018, v. 18, n. 2, p. 234, doi. 10.1177/1470593117732462

By:

Canniford, Robin;
Riach, Kathleen;
Hill, Tim

Publication type:

Article

There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making.

Published in:

Journal of Consumer Research, 1995, v. 22, n. 2, p. 229, doi. 10.1086/209447

By:

Mitchell, Deborah J.;
Kahn, Barbara E.;
Knasko, Susan C.

Publication type:

Article

Does It Matter If It Smells? Olfactory Stimuli As Advertising Executional Cues.

Published in:

Journal of Advertising, 1998, v. 27, n. 4, p. 29, doi. 10.1080/00913367.1998.10673567

By:

Ellen, Pam Scholder;
Bone, Paula Fitzgerald

Publication type:

Article

The Sweet Smell of Success: Olfaction in Retailing.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 5-6, p. 611, doi. 10.1362/026725703322189977

By:

Davies, BarryJ.;
Kooijman, Dion;
Ward, Philippa

Publication type:

Article

Scent Infused Textiles to Enhance Consumer Experiences.

Published in:

Journal of Industrial Textiles, 2008, v. 37, n. 3, p. 263, doi. 10.1177/1528083707083791

By:

Yan Liu;
Tovia, Fernando;
Balasubramian, Karthikeyan;
Pierce Jr., John D.;
Dugan, Jeff

Publication type:

Article

For the Smell of It All: Functions and Effects of Olfaction in Consumer Behavior.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 330

By:

Mitchell, Deborah J.

Publication type:

Article

The Effect of Ambient Scent on the Experience of Art: Not as Good as It Smells.

Published in:

Psychology & Marketing, 2014, v. 31, n. 8, p. 615, doi. 10.1002/mar.20722

By:

Cirrincione, Armando;
Estes, Zachary;
Carù, Antonella

Publication type:

Article

The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation.

Published in:

Psychology & Marketing, 2011, v. 28, n. 5, p. 496, doi. 10.1002/mar.20398

By:

Vinitzky, Gideon;
Mazursky, David

Publication type:

Article

Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 315, doi. 10.1177/0022243719888474

By:

Ruzeviciute, Ruta;
Kamleitner, Bernadette;
Biswas, Dipayan

Publication type:

Article

Does It Make Sense to Use Scents to Enhance Brand Memory?

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 1, p. 10, doi. 10.1509/jmkr.40.1.10.19128

By:

MORRIN, MAUREEN;
RATNESHWAR, S.

Publication type:

Article

Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies.

Published in:

Journal of Marketing, 2020, v. 84, n. 1, p. 125, doi. 10.1177/0022242919881137

By:

Roschk, Holger;
Hosseinpour, Masoumeh

Publication type:

Article

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 67, doi. 10.1177/002224299606000205

By:

Spangenberg, Eric A.;
Crowley, Ayn E.;
Henderson, Pamela W.

Publication type:

Article

Chub (Leuciscus cephalus) as a Bioindicator of Contamination of the Vltava River by Synthetic Musk Fragrances.

Published in:

Archives of Environmental Contamination & Toxicology, 2007, v. 53, n. 3, p. 390, doi. 10.1007/s00244-006-0190-4

By:

Hájková, K.;
Pulkrabová, J.;
Hajšlová, J.;
Randák, T.;
Žlábek, V.

Publication type:

Article