Works matching DE "SCENT as a marketing device"
Results: 15
A Pleasing Scent.
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- AATCC Review, 2007, v. 7, n. 7, p. 18
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There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making.
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- Journal of Consumer Research, 1995, v. 22, n. 2, p. 229, doi. 10.1086/209447
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Does It Matter If It Smells? Olfactory Stimuli As Advertising Executional Cues.
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- Journal of Advertising, 1998, v. 27, n. 4, p. 29, doi. 10.1080/00913367.1998.10673567
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Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages.
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- Marketing Theory, 2018, v. 18, n. 2, p. 234, doi. 10.1177/1470593117732462
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Chub (Leuciscus cephalus) as a Bioindicator of Contamination of the Vltava River by Synthetic Musk Fragrances.
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- Archives of Environmental Contamination & Toxicology, 2007, v. 53, n. 3, p. 390, doi. 10.1007/s00244-006-0190-4
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The Presence of a Pleasant Ambient Scent in a Fashion Store: The Moderating Role of Shopping Motivation and Affect Intensity.
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- Environment & Behavior, 2013, v. 45, n. 2, p. 215, doi. 10.1177/0013916511410421
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The Effect of Ambient Scent on the Experience of Art: Not as Good as It Smells.
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- Psychology & Marketing, 2014, v. 31, n. 8, p. 615, doi. 10.1002/mar.20722
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The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation.
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- Psychology & Marketing, 2011, v. 28, n. 5, p. 496, doi. 10.1002/mar.20398
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Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies.
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- Journal of Marketing, 2020, v. 84, n. 1, p. 125, doi. 10.1177/0022242919881137
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Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?
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- Journal of Marketing, 1996, v. 60, n. 2, p. 67, doi. 10.1177/002224299606000205
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Scent Infused Textiles to Enhance Consumer Experiences.
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- Journal of Industrial Textiles, 2008, v. 37, n. 3, p. 263, doi. 10.1177/1528083707083791
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The Sweet Smell of Success: Olfaction in Retailing.
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- Journal of Marketing Management, 2003, v. 19, n. 5-6, p. 611, doi. 10.1362/026725703322189977
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Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 315, doi. 10.1177/0022243719888474
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Does It Make Sense to Use Scents to Enhance Brand Memory?
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 1, p. 10, doi. 10.1509/jmkr.40.1.10.19128
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For the Smell of It All: Functions and Effects of Olfaction in Consumer Behavior.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 330
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- Article