Works matching DE "SAFETY in advertising"

Fear appeals in social marketing: The case of anti-speeding video advertisement "Mistakes".

Published in:

Journal of Customer Behaviour, 2017, v. 16, n. 1, p. 61, doi. 10.1362/147539217X14909732699480

By:

• Giachino, Chiara;
• Stupino, Margherita;
• Petrarulo, Gabriella;
• Bertoldi, Bernardo

Publication type:

Article