"Revival of the Relics": How to Find Gold in the Brand Cemetery?
- Published in:
- Global Management Journal, 2014, v. 6, n. 1/2, p. 12
- By:
- Publication type:
- Article
Works matching DE "RETROMARKETING"
Results: 11
1
2
Consumption Trends for 2009.
- Published in:
- SERI Quarterly, 2009, v. 2, n. 1, p. 100
- By:
- Publication type:
- Article
3
CCT applied research and the limits of consumers’ heroicisation.
- Published in:
- Journal of Marketing Management, 2014, v. 30, n. 11-12, p. 1086, doi. 10.1080/0267257X.2014.929165
- By:
- Publication type:
- Article
4
Marketing for Muggles : Harry Potter and the Retro Revolution.
- Published in:
- Journal of Marketing Management, 2001, v. 17, n. 5-6, p. 463, doi. 10.1362/026725701323366881
- By:
- Publication type:
- Article
5
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 19, doi. 10.1509/jmkg.67.3.19.18657
- By:
- Publication type:
- Article
6
Exploring the Potential Market for Retro Products: An Empirical Analysis.
- Published in:
- Italian Sociological Review, 2018, v. 8, n. 3, p. 379, doi. 10.13136/isr.v8i3.201
- By:
- Publication type:
- Article
7
RETRO PAZARLAMA VE PAZARLAMADA UYGULANMASINA YÖNELİK BAZI ÖRNEKLER.
- Published in:
- Suleyman Demirel University Journal of Faculty of Economics & Administrative Sciences, 2011, v. 16, n. 3, p. 191
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2001
- By:
- Publication type:
- Editorial
9
The Retromarketing Revolution: L'Imagination au Pouvoir.
- Published in:
- International Journal of Management Reviews, 2001, v. 3, n. 4, p. 303, doi. 10.1111/1468-2370.00070
- By:
- Publication type:
- Article
10
PROMOTION OF PRODUCTS IN RETRO-DESIGNED PACKAGING.
- Published in:
- Marketing Science & Inspirations, 2019, v. 14, n. 1, p. 12
- By:
- Publication type:
- Article
11
A Conceptual Framework for Retro Marketing in Sport.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 3, p. 197, doi. 10.32731/smq.273.092018.05
- By:
- Publication type:
- Article