Works matching DE "RELATIONSHIP marketing"

Results: 2719

Deneyimsel Pazarlamanın Kurum İmajı ve Müşteri Sadakati Üzerine Etkisi1.

Published in:

Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2022, v. 13, n. 3, p. 1307

By:

Karakaş, Nuri;
Çubukcu, Muhammed İhsan

Publication type:

Article

A Systematic Review of Meta‐Analysis in Marketing Research: Theme Analyses, Variable Selections, and Future Directions.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1741, doi. 10.1002/mar.22199

By:

Zhang, Heng;
Liu, Wumei;
Wang, Manxin;
Wang, Lu

Publication type:

Article

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION IN TANZANIA AIRLINE INDUSTRY.

Published in:

Journal of International Trade, Logistics & Law, 2025, v. 11, n. 1, p. 24

By:

MTAMIKE, Siraji;
MAGASI, Chacha

Publication type:

Article

Unpacking when and how customer involvement as co-developer affects supplier new product performance.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 876, doi. 10.1007/s11747-024-01066-1

By:

Zaefarian, Ghasem;
Katsikeas, Constantine S.;
Najafi-Tavani, Zhaleh;
Robson, Matthew J.

Publication type:

Article

Market Orientation and University Performance in Tanzania: Mediating Efficacious Leadership Style.

Published in:

Studies in Educational Management (SEM), 2025, v. 17, p. 17, doi. 10.32038/sem.2025.17.02

By:

Robson, Winfrida;
Mushi, Hellena Mohamedy

Publication type:

Article

Consumer engagement on social media in the sport context: a scoping review.

Published in:

Leisure Studies, 2025, v. 44, n. 3, p. 495, doi. 10.1080/02614367.2024.2324819

By:

Cao, Yuanyuan;
Matsuoka, Hirotaka

Publication type:

Article

Desafíos prospectivos del diseño industrial.

Published in:

Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 269, p. 201

By:

Bianchi, Mauro

Publication type:

Article

USER EXPERIENCE DESIGN IN THE CONTEXT OF EXPERIENTIAL MARKETING.

Published in:

Journal of Entrepreneurship & Sustainability Issues, 2025, v. 12, n. 4, p. 87, doi. 10.9770/h4444238684

By:

Gulevičiūtė, Gintarė;
Išoraitė, Margarita

Publication type:

Article

Backward and Forward Linkage Effects on Firm Survival: Evidence from East Java Large and Medium Manufacturing Survey.

Published in:

KnE Life Sciences, 2025, v. 10, n. 5, p. 255, doi. 10.18502/kss.v10i5.18119

By:

Afin, Rifai

Publication type:

Article

A Failed Relationship or a Great Opportunity: Professional Runners' Experience With Sponsorships.

Published in:

Sport Marketing Quarterly, 2025, v. 34, n. 2, p. 142, doi. 10.32731/SMQ.342.062025.04

By:

Bogina, Austin C.;
Aicher, Thomas J.;
Bogina, Kaylee C.;
Gordon, Brian S.

Publication type:

Article

Défis de conformité et de gouvernance des institutions takāful : une approche stratégique basée sur les ressources.

Published in:

Revue du Financier, 2025, v. 47, n. 268, p. 41

By:

Ghlamallah, Ezzedine;
Merbouh, Kader

Publication type:

Article

THE BENEFIT RECEIPT PATTERNS AND LABOR MARKET EXPERIENCES OF OLDER WORKERS WHO WERE DENIED SOCIAL SECURITY DISABILITY INSURANCE BENEFITS ON THE BASIS OF WORK CAPACITY.

Published in:

Social Security Bulletin, 2020, v. 80, n. 2, p. 25

By:

Hyde, Jody Schimmel;
Yanyuan Wu, April;
Gill, Lakhpreet

Publication type:

Article

Why I Organize.

Published in:

Social Policy, 2001, v. 32, n. 1, p. 4

By:

Drake, Jim

Publication type:

Article

Online relationship avoidance over time.

Published in:

Service Industries Journal, 2012, v. 32, n. 9, p. 1451, doi. 10.1080/02642069.2010.531262

By:

Ha, Hong-Youl;
Lee, Je-Won

Publication type:

Article

The effect of corporate reputations on customer perceptions and cross-buying intentions.

Published in:

Service Industries Journal, 2011, v. 31, n. 6, p. 851, doi. 10.1080/02642060902942964

By:

Jeng, Shih-Ping

Publication type:

Article

Measuring tourism chain performance.

Published in:

Service Industries Journal, 2010, v. 30, n. 10, p. 1669, doi. 10.1080/02642060903580680

By:

Pyo, Sungsoo

Publication type:

Article

Building customer trust and loyalty: an empirical study in a retailing context.

Published in:

Service Industries Journal, 2010, v. 30, n. 9, p. 1439, doi. 10.1080/02642060802621478

By:

Sun, Pi-Chuan;
Lin, Chia-Min

Publication type:

Article

The role of customer values in accepting information technologies in the public information service sector.

Published in:

Service Industries Journal, 2010, v. 30, n. 7, p. 1097, doi. 10.1080/02642060802298376

By:

Hsu, Fang-Ming;
Chen, Tser-Yieth;
Wang, Shuwen

Publication type:

Article

The antecedent role of customer-to-employee relationships in the development of customer-to-firm relationships.

Published in:

Service Industries Journal, 2010, v. 30, n. 7, p. 1139, doi. 10.1080/02642060802311286

By:

Kim, Wansoo;
Ok, Chihyung;
Gwinner, KevinPatrick

Publication type:

Article

Customer-driven philosophy in the banking industry under different ownership status: the case of Greece.

Published in:

Service Industries Journal, 2009, v. 29, n. 5, p. 607, doi. 10.1080/02642060902720014

By:

Papazissimou, LucasG.;
Georgopoulos, Antonios

Publication type:

Article

Structural relationships among organisation service orientation, employee service performance, and consumer identification.

Published in:

Service Industries Journal, 2008, v. 28, n. 9, p. 1247, doi. 10.1080/02642060802230189

By:

Wu, CedricHsi-Jui;
Liang, Rong-Da;
Tung, Wei;
Chang, Ching-Sheng

Publication type:

Article

The role of entrepreneurial capital in building service reputation.

Published in:

Service Industries Journal, 2008, v. 28, n. 7-8, p. 899, doi. 10.1080/02642060701846820

By:

Shaw, Eleanor;
Lam, Wing;
Carter, Sara

Publication type:

Article

Does online relationship marketing enhance customer retention and cross-buying?

Published in:

Service Industries Journal, 2008, v. 28, n. 6, p. 769, doi. 10.1080/02642060801988910

By:

Liang, Chiung-Ju;
Chen, Hui-Ju;
Wang, Wen-Hung

Publication type:

Article

Customer value creation in professional service relationships: the case of credence goods.

Published in:

Service Industries Journal, 2008, v. 28, n. 6, p. 789, doi. 10.1080/02642060801990361

By:

Howden, Charles;
Pressey, AndrewD.

Publication type:

Article

Does the length of a customer-provider relationship really matter?

Published in:

Service Industries Journal, 2008, v. 28, n. 5, p. 649, doi. 10.1080/02642060801988191

By:

Chiao, Yu-Ching;
Chiu, Ya-Kang;
Guan, Jyh-Liang

Publication type:

Article

Customer referral management: the implications of social networks.

Published in:

Service Industries Journal, 2008, v. 28, n. 5, p. 669, doi. 10.1080/02642060801988209

By:

Law, Monica

Publication type:

Article

Retaining customers in UK financial services: The retailers' tale.

Published in:

Service Industries Journal, 2005, v. 25, n. 8, p. 1029, doi. 10.1080/02642060500237478

By:

Farquhar, JillianDawes

Publication type:

Article

Acquisition Pattern Analysis for Relationship Marketing: A Conceptual and Methodological Redefinition.

Published in:

Service Industries Journal, 2005, v. 25, n. 5, p. 661, doi. 10.1080/02642060500100999

By:

Paas, LeonardJ.;
Kuijlen, AntonA.A.;
Poiesz, TheoB.C.

Publication type:

Article

From Branches to Call Centres: New Strategic Realities in Retail Banking.

Published in:

Service Industries Journal, 2004, v. 24, n. 3, p. 43, doi. 10.1080/0264206042000247759

By:

Beckett, Antony

Publication type:

Article

Reputation and Product Tampering in Service Industries.

Published in:

Service Industries Journal, 2003, v. 23, n. 4, p. 3, doi. 10.1080/02642060412331300972

By:

Jai-Beom Kim;
Chong Ju Choi

Publication type:

Article

Aligning Sales Management and Relationship Marketing in the Service Sector.

Published in:

Service Industries Journal, 2001, v. 21, n. 1, p. 195, doi. 10.1080/714005013

By:

Tzokas, Nikolaos;
Saren, Michael

Publication type:

Article

Relationship Marketing and the Orientation Customers Require of Suppliers.

Published in:

Service Industries Journal, 2000, v. 20, n. 3, p. 147, doi. 10.1080/02642060000000036

By:

Chaston, Ian

Publication type:

Article

Building Donor Relationships: An Investigation into the Use of Relationship and Database Marketing by Charity Fundraisers.

Published in:

Service Industries Journal, 2000, v. 20, n. 2, p. 114, doi. 10.1080/02642060000000023

By:

Weir, Laura;
Hibbert, Sally

Publication type:

Article

Relationship Marketing in Corporate Legal Services.

Published in:

Service Industries Journal, 1998, v. 18, n. 3, p. 55, doi. 10.1080/02642069800000032

By:

Hart, Susan;
Hogg, Gillian

Publication type:

Article

Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation.

Published in:

Service Industries Journal, 1998, v. 18, n. 3, p. 70, doi. 10.1080/02642069800000033

By:

Tyler, Katherine;
McGirr, David;
Stanley, Edmund

Publication type:

Article

Relationship Marketing: The Importance of Customer-Perceived Service Quality in Retail Banking.

Published in:

Service Industries Journal, 1996, v. 16, n. 3, p. 287, doi. 10.1080/02642069600000029

By:

Holmlund, Maria;
Kock, Soren

Publication type:

Article

Modeling Tactical Product-Mix Decisions: A Theory-of-Constraints Approach.

Published in:

Simulation & Gaming, 2013, v. 44, n. 5, p. 624, doi. 10.1177/1046878113503525

By:

Cannon, James N.;
Cannon, Hugh M.;
Low, James T.

Publication type:

Article

Stakeholder Perceptions Regarding eCRM: A Franchise Case Study.

Published in:

Informing Science, 2009, v. 12, p. 191, doi. 10.28945/436

By:

O'Reilly, Kelley;
Paper, David

Publication type:

Article

S-Conart: an interaction method that facilitates concept articulation in shopping online.

Published in:

AI & Society, 2005, v. 19, n. 1, p. 65, doi. 10.1007/s00146-004-0301-6

By:

Shoji, Hiroko;
Hori, Koichi

Publication type:

Article

Theorizing consumption and markets in the context of religion: A commentary section on Appau's (2021) 'divine economic system'.

Published in:

Marketing Theory, 2023, v. 23, n. 3, p. 533, doi. 10.1177/14705931231153192

By:

Jafari, Aliakbar;
Moufahim, Mona;
Rinallo, Diego;
Appau, Samuelson

Publication type:

Article

Neo-colonial hierarchies of knowledge in marketing: Toxic field and illusio.

Published in:

Marketing Theory, 2022, v. 22, n. 2, p. 191, doi. 10.1177/14705931221075369

By:

Yalkin, Cagri;
Özbilgin, Mustafa F.

Publication type:

Article

Market legitimation in countercultural market change.

Published in:

Marketing Theory, 2022, v. 22, n. 1, p. 41, doi. 10.1177/14705931211056055

By:

Choi, Hwanho;
Burnes, Bernard

Publication type:

Article

The spatial aspects of musical taste: Conceptualizing consumers' place-dependent identity investments.

Published in:

Marketing Theory, 2018, v. 18, n. 2, p. 249, doi. 10.1177/1470593117732464

By:

Skandalis, Alexandros;
Banister, Emma;
Byrom, John

Publication type:

Article

Brand relationship and personality theory: metaphor or consumer perceptual reality?

Published in:

Marketing Theory, 2012, v. 12, n. 3, p. 311, doi. 10.1177/1470593112451396

By:

Avis, Mark;
Aitken, Robert;
Ferguson, Shelagh

Publication type:

Article

Relationship marketing and the order of simulation.

Published in:

Marketing Theory, 2012, v. 12, n. 3, p. 233, doi. 10.1177/1470593112451393

By:

Østergaard, Per;
Fitchett, James

Publication type:

Article

The paradigmatic pitfalls of customer-centric marketing.

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 155, doi. 10.1177/1470593112441564

By:

Osborne, Phil;
Ballantyne, David

Publication type:

Article

Foraging: An ecology model of consumer behaviour?

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 117, doi. 10.1177/1470593112441562

By:

Wells, Victoria K.

Publication type:

Article

The foundations of relationship marketing: reciprocity and trade relations.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 9, doi. 10.1177/1470593108100058

By:

Tadajewski, Mark

Publication type:

Article

Contemporary Research in Marketing: A Market Behaviour Framework.

Published in:

Marketing Theory, 2006, v. 6, n. 4, p. 419, doi. 10.1177/1470593106069936

By:

Calonius, Henrik

Publication type:

Article

Relationship marketing and university - industry linkages: A conceptual framework.

Published in:

Marketing Theory, 2005, v. 5, n. 4, p. 433, doi. 10.1177/1470593105058824

By:

Plewa, Carolin;
Quester, Pascale;
Baaken, Thomas

Publication type:

Article