Works matching DE "REAL-time bidding (Internet advertising)"
Results: 28
Publicidad programática: pasado, presente y futuro. análisis bibliométrico.
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- GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2024, v. 12, n. 2, p. 1
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A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy.
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- INFORMS Journal on Computing, 2019, v. 31, n. 1, p. 66, doi. 10.1287/ijoc.2018.0812
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THE MAKING OF A GOOD IMPRESSION: INFORMATION HIDING IN AD EXCHANGES.
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- MIS Quarterly, 2016, v. 40, n. 3, p. 717
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Real-time bidding campaigns optimization using user profile settings.
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- Electronic Commerce Research, 2023, v. 23, n. 2, p. 1297, doi. 10.1007/s10660-021-09513-9
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Real time prediction of closing price and duration of B2B reverse auctions.
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- Knowledge & Information Systems, 2012, v. 32, n. 3, p. 697, doi. 10.1007/s10115-011-0449-6
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OLG Dresden: Kein Anspruch auf immateriellen Schadensersatz wg. Scraping.
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- Computer und Recht, 2024, v. 40, n. 5, p. 318, doi. 10.9785/cr-2024-400511
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- Article
Approximately optimal bidding policies for repeated first-price auctions.
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- Annals of Operations Research, 2012, v. 196, n. 1, p. 189, doi. 10.1007/s10479-012-1148-8
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Voltage Stability Assessment of a Campus DC Microgrid Implemented in Korea as a Blockchain-Based Power Transaction Testbed.
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- Energies (19961073), 2023, v. 16, n. 21, p. 7297, doi. 10.3390/en16217297
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An economic analysis of maximally representative allocations.
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- Applied Economics, 2022, v. 54, n. 59, p. 6744, doi. 10.1080/00036846.2022.2082370
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A Reputation-Based Pricing Strategy for Distributed Diverse Entity Systems: Enhancing Market Efficiency Through Real-Time Reputation Updates.
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- Sustainability (2071-1050), 2024, v. 16, n. 24, p. 11216, doi. 10.3390/su162411216
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PREPARING TO DEAL WITH PERSONAL DATA PROTECTION MEASURES IN PLATFORM BUSINESSES.
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- TDRI Quarterly Review, 2023, v. 38, n. 2, p. 3
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Fixed Point Label Attribution for Real-Time Bidding.
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- M&SOM: Manufacturing & Service Operations Management, 2024, v. 26, n. 3, p. 1043, doi. 10.1287/msom.2021.0611
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A Markov Decision Model for Managing Display-Advertising Campaigns.
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- M&SOM: Manufacturing & Service Operations Management, 2023, v. 25, n. 2, p. 489, doi. 10.1287/msom.2022.1142
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Learning to bid and rank together in recommendation systems.
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- Machine Learning, 2024, v. 113, n. 5, p. 2559, doi. 10.1007/s10994-023-06444-4
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Online Causal Inference for Advertising in Real-Time Bidding Auctions.
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- Marketing Science, 2025, v. 44, n. 1, p. 176, doi. 10.1287/mksc.2022.0406
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Open and Private Exchanges in Display Advertising.
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- Marketing Science, 2023, v. 42, n. 3, p. 451, doi. 10.1287/mksc.2022.1399
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Real-Time Bidding in Online Display Advertising.
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- Marketing Science, 2018, v. 37, n. 4, p. 553, doi. 10.1287/mksc.2017.1083
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Nonstationary Reinforcement Learning: The Blessing of (More) Optimism.
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- Management Science, 2023, v. 69, n. 10, p. 5722, doi. 10.1287/mnsc.2023.4704
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An Asymptotically Tight Learning Algorithm for Mobile-Promotion Platforms.
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- Management Science, 2023, v. 69, n. 3, p. 1536, doi. 10.1287/mnsc.2022.4441
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Feature embedding in click-through rate prediction.
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- Electrotechnical Review / Elektrotehniski Vestnik, 2023, v. 90, n. 3, p. 75
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Real-time bidding with multi-agent reinforcement learning in multi-channel display advertising.
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- Neural Computing & Applications, 2025, v. 37, n. 1, p. 499, doi. 10.1007/s00521-024-10649-6
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Real-Time Filtering Non-Intentional Bid Request on Demand-Side Platform.
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- Applied Sciences (2076-3417), 2022, v. 12, n. 23, p. 12228, doi. 10.3390/app122312228
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Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers.
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- Production & Operations Management, 2023, v. 32, n. 2, p. 618, doi. 10.1111/poms.13890
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Real-Time Estimation for Roll Angle of Spinning Projectile Based on Phase-Locked Loop on Signals from Single-Axis Magnetometer.
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- Sensors (14248220), 2019, v. 19, n. 4, p. 839, doi. 10.3390/s19040839
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Multi-Attribute Decision Making in a Bidding Game with Imperfect Information and Uncertainty.
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- International Journal of Information Technology & Decision Making, 2016, v. 15, n. 1, p. 63, doi. 10.1142/S0219622015500340
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Energy Efficient Short Term Spectrum Auction Using the Concept of Green Payments.
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- Wireless Personal Communications, 2016, v. 90, n. 1, p. 189, doi. 10.1007/s11277-016-3341-6
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Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1040, doi. 10.1177/00222437211070219
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A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 1, p. 1, doi. 10.1177/0022243720968547
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