The substitution strategy dilemma: substitute selection versus substitute effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 130, doi. 10.1007/s11747-017-0549-2
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- Publication type:
- Article
Works matching DE "RATINGS of brand name products"
Results: 6
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2
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 225, doi. 10.1177/00222437231179186
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- Publication type:
- Article
3
DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA.
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- RAE: Revista de Administração de Empresas, 2015, v. 55, n. 5, p. 539, doi. 10.1590/S0034-759020150506
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- Article
4
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 93, doi. 10.1177/0022242919875688
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- Publication type:
- Article
5
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 189, doi. 10.1007/s11002-018-9451-z
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- Publication type:
- Article
6
The Impact of Brand Rating Dispersion on Firm Value.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 399, doi. 10.1509/jmr.12.0188
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- Publication type:
- Article