The effects of appeal types and candidates' poll rankings in negative political advertising.
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- Asian Journal of Communication, 2013, v. 23, n. 5, p. 489, doi. 10.1080/01292986.2012.731607
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Works matching DE "RATING of political candidates"
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The Affective Effect on Political Judgment: Comparing the Influences of Candidate Attributes and Issue Congruence.
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- Journalism & Mass Communication Quarterly, 2014, v. 91, n. 3, p. 530, doi. 10.1177/1077699014538825
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- Article