Works matching DE "RATE of return on advertising"

Results: 33

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.

Published in:

Journal of Management Information Systems, 2014, v. 30, n. 4, p. 299, doi. 10.2753/MIS0742-1222300411

By:

Lu, Xianghua;
Zhao, Xia

Publication type:

Article

Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?

Published in:

2010

By:

Taylor, Charles R.

Publication type:

Editorial

Effectiveness of online advertising channels: a price-level-dependent analysis.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 3-4, p. 343, doi. 10.1080/02672571003594663

By:

Spilker-Attig, Andrea;
Brettel, Malte

Publication type:

Article

Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments.

Published in:

Journal of International Marketing, 1994, v. 2, n. 2, p. 29, doi. 10.1177/1069031X9400200203

By:

Hill, John S.;
Shao, Alan T.

Publication type:

Article

PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 213, doi. 10.1287/mksc.1120.0735

By:

Skiera, Bernd;
Nabout, Nadia Abou

Publication type:

Article

Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 194, doi. 10.1287/mksc.1120.0768

By:

Kumar, V.;
Bhaskaran, Vikram;
Mirchandani, Rohan;
Shah, Milap

Publication type:

Article

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 472, doi. 10.1287/mksc.1080.0411

By:

Amaldoss, Wilfred;
Chuan He

Publication type:

Article

ASSESSING ADVERTISING EFFICIENCY.

Published in:

Journal of Advertising, 2010, v. 39, n. 3, p. 39, doi. 10.2753/JOA0091-3367390303

By:

Pergelova, Albena;
Prior, Diego;
Rialp, Josep

Publication type:

Article

DETERMINANTS OF BRAND ADVERTISING EFFICIENCY.

Published in:

Journal of Advertising, 2007, v. 36, n. 3, p. 51

By:

Büschken, Joachim

Publication type:

Article

TEMPORAL AGGREGATION, THE DATA INTERVAL BIAS, AND EMPIRICAL ESTIMATION OF BIMONTHLY RELATIONS FROM ANNUAL DATA.

Published in:

Management Science, 1983, v. 29, n. 1, p. 1, doi. 10.1287/mnsc.29.1.1

By:

Bass, Frank M.;
Leone, Robert P.

Publication type:

Article

REPLY TO FARRIS AND BUZZELL'S COMMENT ON ADVISOR 2 PAPER.

Published in:

Management Science, 1980, v. 26, n. 1, p. 101, doi. 10.1287/mnsc.26.1.101

By:

Lilien, Gary L.

Publication type:

Article

A COMMENT ON "MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS".

Published in:

Management Science, 1980, v. 26, n. 1, p. 97, doi. 10.1287/mnsc.26.1.97

By:

Farris, Paul W.;
Buzzell, Robert D.

Publication type:

Article

Demonstrating the Value of Marketing.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 173, doi. 10.1509/jm.15.0417

By:

Hanssens, Dominique M.;
Pauwels, Koen H.

Publication type:

Article

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 27, doi. 10.1509/jmkg.75.3.27

By:

Karniouchina, Ekaterina V;
Uslay, Can;
Erenburg, Grigori

Publication type:

Article

Should Firms Spend More on Research and Development and Advertising During Recessions?

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 49, doi. 10.1509/jmkg.75.3.49

By:

Srinivasan, Raji;
Lilien, Gary L;
Sridhar, Shrihari

Publication type:

Article

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective.

Published in:

Journal of Marketing, 2011, v. 75, n. 1, p. 109, doi. 10.1509/jmkg.75.1.109

By:

Osinga, Ernst C;
Leeflang, Peter S.H;
Srinivasan, Shuba;
Wieringa, Jaap E

Publication type:

Article

The Direct and Indirect Effects of Advertising Spending on Firm Value.

Published in:

Journal of Marketing, 2010, v. 74, n. 1, p. 20, doi. 10.1509/jmkg.74.1.20

By:

Joshi, Amit;
Hanssens, Dominique M

Publication type:

Article

A Benefit Congruency Framework of Sales Promotion Effectiveness.

Published in:

Journal of Marketing, 2000, v. 64, n. 4, p. 65, doi. 10.1509/jmkg.64.4.65.18071

By:

Chandon, Pierre;
Wansink, Brian;
Laurent, Gilles

Publication type:

Article

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Response, Research Criteria, and Guidelines.

Published in:

Journal of Marketing, 1997, v. 61, n. 1, p. 97, doi. 10.1177/002224299706100109

By:

Balasubramanian, Siva K.;
Kumar, V.

Publication type:

Article

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Rejoinder.

Published in:

Journal of Marketing, 1997, v. 61, n. 1, p. 93, doi. 10.1177/002224299706100108

By:

Ailawadi, Kusum;
Farris, Paul;
Parry, Mark

Publication type:

Article

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis.

Published in:

Journal of Marketing, 1997, v. 61, n. 1, p. 85, doi. 10.1177/002224299706100107

By:

Balasubramanian, Siva K.;
Kumar, V.

Publication type:

Article

Factors Affecting Coupon Redemption Rates.

Published in:

Journal of Marketing, 1982, v. 46, n. 4, p. 102, doi. 10.1177/002224298204600411

By:

Reibstein, David J.;
Traver, Phillis A.

Publication type:

Article

A Perfect Measurement of Advertising's Contribution to Marketing.

Published in:

Journal of Marketing, 1966, v. 30, n. 3, p. 16, doi. 10.2307/1249084

By:

Wallace, James M.

Publication type:

Article

Applying on Advertising-Sales Relationship Model to Product Fields.

Published in:

Journal of Marketing, 1965, v. 29, n. 4, p. 16, doi. 10.2307/1249696

By:

Kudisch, Leonard

Publication type:

Article

A "Systems Approach" to Industrial Marketing Communications.

Published in:

Journal of Marketing, 1964, v. 28, n. 4, p. 64, doi. 10.1177/002224296402800412

By:

Christian, Richard C.

Publication type:

Article

A Model for Predictive Measurements of Advertising Effectiveness.

Published in:

Journal of Marketing, 1961, v. 25, n. 6, p. 59, doi. 10.2307/1248516

By:

Lavidge, Robert J.;
Steiner, Gary A.

Publication type:

Article

How prices matter in politics: the returns to campaign advertising.

Published in:

Public Choice, 2009, v. 140, n. 3/4, p. 357, doi. 10.1007/s11127-009-9425-z

By:

Stratmann, Thomas

Publication type:

Article

Evaluation of Advertising Performance.

Published in:

Journal of Marketing, 1961, v. 25, n. 5, p. 76, doi. 10.2307/1248968

By:

Christian, Richard C.

Publication type:

Article

A Technique to Measure Purchase Influences.

Published in:

Journal of Marketing, 1961, v. 25, n. 5, p. 38, doi. 10.2307/1248959

By:

Purvis, L. E.;
Greene, W. F.

Publication type:

Article

MARKETING ARTICLES IN REVIEW.

Published in:

1961

By:

Penn Jr., William S.;
Mertes, John E.;
Regan, William J.;
Meissner, Frank;
Clewett, Robert L.;
Savage, Job K.;
Wright, John S.;
Smolan, Marvin;
Hollander, Stanley C.;
Fisk, George;
Codner, Bernard;
Arnay, Oscar P.;
Smith, G. C.;
Luck, D. J.;
Kelley, William T.;
Lazer, William

Publication type:

Abstract

THE CONTINUING CONSUMER STUDY: A BASIC METHOD FOR THE ENGINEERING OF ADVERTISING.

Published in:

Journal of Marketing, 1942, v. 7, n. 1, p. 3, doi. 10.2307/1246447

By:

Root, Alfred R.;
Welch, Alfred C.

Publication type:

Article

Are Finance and Marketing Getting Closer?

Published in:

Financial Executive, 2007, v. 23, n. 2, p. 46

By:

Marshall, Jeffrey

Publication type:

Article

The Value-Relevance of Advertising: Evidence from Pharmaceutical Industry.

Published in:

Journal of Accounting, Auditing & Finance, 2010, v. 25, n. 1, p. 85, doi. 10.1177/0148558X1002500104

By:

FENG GU;
LI, JOHN Q.

Publication type:

Article