Works matching DE "RATE of return on advertising"
Results: 33
ASSESSING ADVERTISING EFFICIENCY.
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- Journal of Advertising, 2010, v. 39, n. 3, p. 39, doi. 10.2753/JOA0091-3367390303
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- Article
DETERMINANTS OF BRAND ADVERTISING EFFICIENCY.
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- Journal of Advertising, 2007, v. 36, n. 3, p. 51
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- Article
How prices matter in politics: the returns to campaign advertising.
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- Public Choice, 2009, v. 140, n. 3/4, p. 357, doi. 10.1007/s11127-009-9425-z
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- Article
TEMPORAL AGGREGATION, THE DATA INTERVAL BIAS, AND EMPIRICAL ESTIMATION OF BIMONTHLY RELATIONS FROM ANNUAL DATA.
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- Management Science, 1983, v. 29, n. 1, p. 1, doi. 10.1287/mnsc.29.1.1
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- Article
REPLY TO FARRIS AND BUZZELL'S COMMENT ON ADVISOR 2 PAPER.
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- Management Science, 1980, v. 26, n. 1, p. 101, doi. 10.1287/mnsc.26.1.101
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- Article
A COMMENT ON "MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS".
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- Management Science, 1980, v. 26, n. 1, p. 97, doi. 10.1287/mnsc.26.1.97
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- Publication type:
- Article
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.
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- Journal of Management Information Systems, 2014, v. 30, n. 4, p. 299, doi. 10.2753/MIS0742-1222300411
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- Article
Are Finance and Marketing Getting Closer?
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- Financial Executive, 2007, v. 23, n. 2, p. 46
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- Article
Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?
- Published in:
- 2010
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- Publication type:
- Editorial
Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments.
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- Journal of International Marketing, 1994, v. 2, n. 2, p. 29, doi. 10.1177/1069031X9400200203
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- Article
The Value-Relevance of Advertising: Evidence from Pharmaceutical Industry.
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- Journal of Accounting, Auditing & Finance, 2010, v. 25, n. 1, p. 85, doi. 10.1177/0148558X1002500104
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- Article
Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 194, doi. 10.1287/mksc.1120.0768
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- Article
PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising.
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- Marketing Science, 2013, v. 32, n. 2, p. 213, doi. 10.1287/mksc.1120.0735
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- Publication type:
- Article
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.
- Published in:
- Marketing Science, 2009, v. 28, n. 3, p. 472, doi. 10.1287/mksc.1080.0411
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- Publication type:
- Article
Demonstrating the Value of Marketing.
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- Journal of Marketing, 2016, v. 80, n. 6, p. 173, doi. 10.1509/jm.15.0417
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- Article
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 27, doi. 10.1509/jmkg.75.3.27
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- Publication type:
- Article
Should Firms Spend More on Research and Development and Advertising During Recessions?
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- Journal of Marketing, 2011, v. 75, n. 3, p. 49, doi. 10.1509/jmkg.75.3.49
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- Publication type:
- Article
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective.
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- Journal of Marketing, 2011, v. 75, n. 1, p. 109, doi. 10.1509/jmkg.75.1.109
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- Article
The Direct and Indirect Effects of Advertising Spending on Firm Value.
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- Journal of Marketing, 2010, v. 74, n. 1, p. 20, doi. 10.1509/jmkg.74.1.20
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- Article
A Benefit Congruency Framework of Sales Promotion Effectiveness.
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- Journal of Marketing, 2000, v. 64, n. 4, p. 65, doi. 10.1509/jmkg.64.4.65.18071
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- Article
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Response, Research Criteria, and Guidelines.
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- Journal of Marketing, 1997, v. 61, n. 1, p. 97, doi. 10.1177/002224299706100109
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- Article
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Rejoinder.
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- Journal of Marketing, 1997, v. 61, n. 1, p. 93, doi. 10.1177/002224299706100108
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- Publication type:
- Article
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis.
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- Journal of Marketing, 1997, v. 61, n. 1, p. 85, doi. 10.1177/002224299706100107
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- Publication type:
- Article
Factors Affecting Coupon Redemption Rates.
- Published in:
- Journal of Marketing, 1982, v. 46, n. 4, p. 102, doi. 10.1177/002224298204600411
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- Publication type:
- Article
A Perfect Measurement of Advertising's Contribution to Marketing.
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- Journal of Marketing, 1966, v. 30, n. 3, p. 16, doi. 10.2307/1249084
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- Publication type:
- Article
Applying on Advertising-Sales Relationship Model to Product Fields.
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- Journal of Marketing, 1965, v. 29, n. 4, p. 16, doi. 10.2307/1249696
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- Publication type:
- Article
A "Systems Approach" to Industrial Marketing Communications.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 4, p. 64, doi. 10.1177/002224296402800412
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- Publication type:
- Article
A Model for Predictive Measurements of Advertising Effectiveness.
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- Journal of Marketing, 1961, v. 25, n. 6, p. 59, doi. 10.2307/1248516
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- Publication type:
- Article
Evaluation of Advertising Performance.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 5, p. 76, doi. 10.2307/1248968
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- Publication type:
- Article
A Technique to Measure Purchase Influences.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 5, p. 38, doi. 10.2307/1248959
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- Publication type:
- Article
MARKETING ARTICLES IN REVIEW.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
THE CONTINUING CONSUMER STUDY: A BASIC METHOD FOR THE ENGINEERING OF ADVERTISING.
- Published in:
- Journal of Marketing, 1942, v. 7, n. 1, p. 3, doi. 10.2307/1246447
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- Publication type:
- Article
Effectiveness of online advertising channels: a price-level-dependent analysis.
- Published in:
- Journal of Marketing Management, 2010, v. 26, n. 3-4, p. 343, doi. 10.1080/02672571003594663
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- Publication type:
- Article