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The mechanism by which social media influencers persuade consumers: The role of consumers' desire to mimic.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 10, p. 905, doi. 10.1002/mar.21244
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- Publication type:
- Article
NUDGING MOODS TO INDUCE UNPLANNED PURCHASES IN IMPERFECT MOBILE PERSONALIZATION CONTEXTS.
- Published in:
- MIS Quarterly, 2018, v. 42, n. 3, p. 757, doi. 10.25300/MISQ/2018/14083
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- Article
The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator.
- Published in:
- Asian Journal of Business & Accounting, 2017, v. 10, n. 1, p. 167
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- Publication type:
- Article
New Publications.
- Published in:
- 2017
- Publication type:
- Abstract
INFLUENCE OF THE BRAND ON PURCHASE DECISION.
- Published in:
- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2016, n. 6, p. 54
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- Publication type:
- Article
Sport fans and athlete celebrity endorsers: Relationships between celebrity familiarity and endorser-brand fit with brand attitude and brand purchase intentions.
- Published in:
- African Journal for Physical, Health Education, Recreation & Dance, 2014, v. 20, n. 4.2, p. 1537
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- Publication type:
- Article
DIFERENŢE ÎN COMPORTAMENTUL DE CONSUM ÎN FUNCŢIE DE TIPUL PRODUSELOR DIFFERENCES IN THE CONSUMER BEHAVIOR DEPENDING ON THE TYPE OF PRODUCTS.
- Published in:
- Studii şi Cercetări de Calcul Economic şi Cibernetică Economică, 2012, v. 46, n. 3/4, p. 1
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- Publication type:
- Article
An exploration of the influence of food labels on South African consumers' purchasing behaviour.
- Published in:
- International Journal of Consumer Studies, 2011, v. 35, n. 1, p. 69, doi. 10.1111/j.1470-6431.2010.00928.x
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- Publication type:
- Article
Conspicuous Consumption and Sophisticated Thinking.
- Published in:
- Management Science, 2005, v. 51, n. 10, p. 1449, doi. 10.1287/mnsc.1050.0399
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- Publication type:
- Article
The Boundaries of Loss Aversion.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 119, doi. 10.1509/jmkr.42.2.119.62292
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- Publication type:
- Article
Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity.
- Published in:
- Journal of Consumer Research, 2001, v. 28, n. 3, p. 473, doi. 10.1086/323734
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- Publication type:
- Article
Information Disclosure in Sales.
- Published in:
- Journal of Business Ethics, 1998, v. 17, n. 6, p. 631
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- Publication type:
- Article
Development of Family Triadic Measures for Children's Purchase Influence.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 307, doi. 10.2307/3151894
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- Publication type:
- Article
Relative Influence In Purchase Decision Making: Married, Cohabitating, and Homosexual Couples.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 42
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- Publication type:
- Article
Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 211, doi. 10.2307/3152148
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- Publication type:
- Article
Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process.
- Published in:
- Journal of Consumer Research, 1994, v. 21, n. 2, p. 319, doi. 10.1086/209400
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- Publication type:
- Article
Societal Development and Family Purchasing Roles: A Cross-National Study.
- Published in:
- Journal of Consumer Research, 1983, v. 9, n. 4, p. 436, doi. 10.1086/208937
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- Publication type:
- Article
Behavioral Intention Formation: The Interdependency of Attitudinal and Social Influence Variables.
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 3, p. 263, doi. 10.1086/208922
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- Publication type:
- Article
Self-Concept in Consumer Behavior: A Critical Review.
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 3, p. 287, doi. 10.1086/208924
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- Publication type:
- Article
A Second Look at Children and the Advertising of Premiums.
- Published in:
- Journal of Consumer Research, 1980, v. 6, n. 4, p. 414, doi. 10.1086/208784
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- Publication type:
- Article
Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions.
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- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 26, doi. 10.2307/3151113
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- Publication type:
- Article
Path Analysis of Buyer Behavior Under Conditions of Crowding.
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- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 45, doi. 10.2307/3151115
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- Publication type:
- Article
Evaluating the Relationships Among Attitude Toward Business, Product Satisfaction, Experience, and Search Effort.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 394, doi. 10.2307/3150714
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- Publication type:
- Article
Discriminant Validity of a Product-Anchored Self-Concept Measure.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 252, doi. 10.2307/3150479
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- Publication type:
- Article
Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior.
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- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 379, doi. 10.2307/3151284
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- Publication type:
- Article
Social Class and Income as Indicators of Consumer Credit Behavior.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 2, p. 69, doi. 10.1177/002224297003400214
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- Publication type:
- Article
REACTION OF CONSUMERS TO A TWO-PRICE SYSTEM.
- Published in:
- Journal of Marketing, 1940, v. 5, n. 1, p. 41, doi. 10.2307/1246559
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- Publication type:
- Article