Using Research on Celebrity Admiration to Enhance your Statistics Class.
- Published in:
- North American Journal of Psychology, 2017, v. 19, n. 3, p. 585
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- Publication type:
- Article
Works matching DE "PUBLIC opinion on celebrity"
Results: 13
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Communication using celebrities in the non-profit sector: Determinants of its effectiveness.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 1, p. 101, doi. 10.2501/IJA-32-1-101-119
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- Article
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Real Lives, Celebrity Stories: Narratives of Ordinary and Extraordinary People Across Media.
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- 2015
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- Publication type:
- Book Review
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A cultural exploration of consumers’ interactions and relationships with celebrities.
- Published in:
- Journal of Marketing Management, 2014, v. 30, n. 1-2, p. 1, doi. 10.1080/0267257X.2013.807863
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- Article
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Are celebrities accountable for the misconduct of their fans?
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- Psychology & Marketing, 2022, v. 39, n. 2, p. 402, doi. 10.1002/mar.21604
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- Article
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Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 155, doi. 10.1080/00913367.2013.838720
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- Publication type:
- Article
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Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 2, p. 181, doi. 10.1080/00913367.2013.827606
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- Article
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ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE BEHAVIOUR.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 2, p. 147
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- Publication type:
- Article
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Celebrity Credibility on Social Media: A Conditional Process Analysis of Online Self-Disclosure Attitude as a Moderator of Posting Frequency and Parasocial Interaction.
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- Western Journal of Communication, 2016, v. 80, n. 5, p. 601, doi. 10.1080/10570314.2016.1187286
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- Article
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Consumers' Reactions to a Celebrity Endorser Scandal.
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- Psychology & Marketing, 2012, v. 29, n. 11, p. 885, doi. 10.1002/mar.20571
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- Publication type:
- Article
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Informing or Exploiting? Public Reponses to Giuliana Rancic's Health Narrative.
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- Health Communication, 2016, v. 31, n. 8, p. 1008, doi. 10.1080/10410236.2015.1027987
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- Article
12
The 1950s Stardom.
- Published in:
- Film International (16516826), 2014, v. 12, n. 1, p. 51, doi. 10.1386/fiin.12.1.51_1
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- Article
13
Measuring celebrity singer image.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 1, p. 149, doi. 10.2501/IJMR-2013-011
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- Publication type:
- Article