THE IMPACT OF PROMOTIONAL ACTIVITIES ON CONSUMER BEHAVIOR: A CASE STUDY OF THE BEVERAGE INDUSTRY IN KOSOVO.
- Published in:
- Economic Studies, 2025, v. 34, n. 6, p. 125
- By:
- Publication type:
- Article
Works matching DE "PROMOTIONAL literature"
Results: 161
1
2
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising.
- Published in:
- Journal of Advertising, 2025, v. 54, n. 3, p. 301, doi. 10.1080/00913367.2024.2393719
- By:
- Publication type:
- Article
3
Gender and Advertising: A 50-Year Bibliometric Analysis.
- Published in:
- Journal of Advertising, 2025, v. 54, n. 3, p. 411, doi. 10.1080/00913367.2024.2343291
- By:
- Publication type:
- Article
4
TESOL and Sustainability: English Language Teaching in the Anthropocene Era.
- Published in:
- TESOL Quarterly, 2022, v. 56, n. 2, p. 857, doi. 10.1002/tesq.3135
- Publication type:
- Article
5
"... If We Don't Scare You, You're Already Dead!": A Study of Imagery and Language Used on Fright Tourism Advertising.
- Published in:
- Tourism Review International, 2023, v. 27, n. 1, p. 19, doi. 10.3727/154427223X16717265382750
- By:
- Publication type:
- Article
6
What is the real productivity of organic farming systems?
- Published in:
- Outlook on Agriculture, 2021, v. 50, n. 2, p. 125, doi. 10.1177/00307270211017151
- By:
- Publication type:
- Article
7
Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude.
- Published in:
- Cogent Business & Management, 2023, v. 10, n. 2, p. 1, doi. 10.1080/23311975.2023.2220204
- By:
- Publication type:
- Article
8
Las palabras muertas no venden. Análisis de textos publicitarios.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
9
Create your own marketing literature.
- Published in:
- 2011
- Publication type:
- Product Review
10
A PESQUISA CIENTÍFICA QUE CRITICA A PUBLICIDADE ESTEREOTIPADA: UMA BUSCA HISTÓRICA NAS PUBLICAÇÕES EM MARKETING E PUBLICIDADE (1971-2018).
- Published in:
- Revista de Ciências da Administração, 2019, v. 21, n. 53, p. 160, doi. 10.5007/2175-8077.2019V21n53p160
- By:
- Publication type:
- Article
11
The Solly Marks Scholarship.
- Published in:
- South African Gastroenterology Review, 2023, v. 21, n. 1, p. 36
- Publication type:
- Article
12
The Solly Marks Scholarship.
- Published in:
- South African Gastroenterology Review, 2020, v. 18, n. 3, p. 35
- Publication type:
- Article
13
The Complementary and Alternative Medicine (CAM) Product Information Brochure: How is Generic Structure Used to Persuade Potential Users?
- Published in:
- GEMA Online Journal of Language Studies, 2019, v. 19, n. 4, p. 219, doi. 10.17576/gema-2019-1904-12
- By:
- Publication type:
- Article
14
Peons and Progressives: Race and Boosterism in the Lower Rio Grande Valley, 1904–1941.
- Published in:
- Western Historical Quarterly, 2018, v. 49, n. 4, p. 437, doi. 10.1093/whq/why094
- By:
- Publication type:
- Article
15
Clouding the Truth: Menthol and Cigarettes.
- Published in:
- Science Teacher, 2025, v. 92, n. 1, p. 64, doi. 10.1080/00368555.2025.2440263
- By:
- Publication type:
- Article
16
Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts.
- Published in:
- Journal of Interactive Advertising, 2022, v. 22, n. 3, p. 289, doi. 10.1080/15252019.2022.2123724
- By:
- Publication type:
- Article
17
The cost bearing mechanism for advertising in a capital-constrained supply chain.
- Published in:
- RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 4, p. 3019, doi. 10.1051/ro/2024105
- By:
- Publication type:
- Article
18
Impact of Advertisement on the Buying Behaviour of Children.
- Published in:
- International Journal of Applied Marketing & Management, 2023, v. 8, n. 2, p. 1
- By:
- Publication type:
- Article
19
Establishment of a patient and public involvement and engagement group to support clinical trials in Pakistan: Initial lessons learned.
- Published in:
- 2024
- By:
- Publication type:
- Letter
20
Generational advertising: literature review and practitioner insights on key pitfalls and implications.
- Published in:
- 2025
- By:
- Publication type:
- Literature Review
21
Understanding podcast advertising: the need for more research.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 6, p. 931, doi. 10.1080/02650487.2024.2375179
- By:
- Publication type:
- Article
22
Out-of-home advertising: a bibliometric review.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
23
Introduction to the special issue on the role of sustainability in advertising.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 1, doi. 10.1080/02650487.2023.2290857
- By:
- Publication type:
- Article
24
From green advertising to greenwashing: content analysis of global corporations' green advertising on social media.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 97, doi. 10.1080/02650487.2023.2208489
- By:
- Publication type:
- Article
25
Sustainability advertising: literature review and framework for future research.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
26
Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising.
- Published in:
- International Journal of Advertising, 2023, v. 42, n. 5, p. 890, doi. 10.1080/02650487.2022.2111830
- By:
- Publication type:
- Article
27
Perspectives: race and advertising: conceptualizing a way forward through aesthetics.
- Published in:
- International Journal of Advertising, 2023, v. 42, n. 3, p. 617, doi. 10.1080/02650487.2023.2167365
- By:
- Publication type:
- Article
28
Editorial: New Thoughts on Advertising's Impact on Consumer Prices.
- Published in:
- 2023
- By:
- Publication type:
- Editorial
29
A close look at research on pursuing the right formula for cause-related marketing advertising.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
30
Twenty years of research on gamified advertising: a systematic overview of theories and variables.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
31
Past, present, and future of research on corporate social responsibility advertising.
- Published in:
- International Journal of Advertising, 2023, v. 42, n. 1, p. 87, doi. 10.1080/02650487.2022.2121902
- By:
- Publication type:
- Article
32
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising.
- Published in:
- International Journal of Advertising, 2022, v. 41, n. 5, p. 892, doi. 10.1080/02650487.2021.1988392
- By:
- Publication type:
- Article
33
Introducing a special issue on advertising & corporate social responsibility.
- Published in:
- International Journal of Advertising, 2022, v. 41, n. 2, p. 205, doi. 10.1080/02650487.2022.2056357
- By:
- Publication type:
- Article
34
What is wrong with advertising research and how can we fix it?
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 5, p. 835, doi. 10.1080/02650487.2020.1827895
- By:
- Publication type:
- Article
35
The power of advertising in society: does advertising help or hinder consumer well-being?
- Published in:
- 2021
- By:
- Publication type:
- Editorial
36
Warmth effect in advertising: the effect of male endorsers' warmth on brand attitude.
- Published in:
- International Journal of Advertising, 2020, v. 39, n. 8, p. 1228, doi. 10.1080/02650487.2020.1763089
- By:
- Publication type:
- Article
37
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language.
- Published in:
- International Journal of Advertising, 2020, v. 39, n. 1, p. 74, doi. 10.1080/02650487.2019.1585649
- By:
- Publication type:
- Article
38
SUPERANDO O CETICISMO DO CONSUMIDOR RELATIVO À PROPAGANDA USANDO ANÚNCIOS MISTERIOSOS.
- Published in:
- Gestão e Sociedade, 2021, v. 15, n. 42, p. 4381, doi. 10.21171/ges.v15i42.3580
- By:
- Publication type:
- Article
39
Redefining in-game advertising: A systematic literature review and an updated definition.
- Published in:
- Revista de Comunicación, 2024, v. 23, n. 2, p. 35, doi. 10.26441/RC23.2-2024-3497
- By:
- Publication type:
- Article
40
A study of perceptions and exposure of drug promotional literature among clinicians in a teaching hospital.
- Published in:
- Perspectives in Clinical Research, 2021, v. 12, n. 3, p. 140, doi. 10.4103/picr.PICR_36_19
- By:
- Publication type:
- Article
41
Changes in Lifestyle Advertising During and After COVID-19 Pandemic Period.
- Published in:
- Ileti-s-im, 2022, n. 37, p. 187, doi. 10.16878/gsuilet1167777
- By:
- Publication type:
- Article
42
Persuasive Strategies in Mission Statements.
- Published in:
- CIRCULO de Linguistica Aplicada a la Comunicacion, 2019, v. 80, p. 37, doi. 10.5209/clac.66599
- By:
- Publication type:
- Article
43
How News Organizations Sell Native Advertising: Discourses of Integration and Separation on In-House Content Studio Web Sites.
- Published in:
- Journalism Studies, 2022, v. 23, n. 8, p. 915, doi. 10.1080/1461670X.2022.2058594
- By:
- Publication type:
- Article
44
Culture is in the eye of the beholder: using metaphoric representations of cultural values to enhance consumer digital engagement.
- Published in:
- Journal of Strategic Marketing, 2023, v. 31, n. 2, p. 321, doi. 10.1080/0965254X.2021.1902373
- By:
- Publication type:
- Article
45
Alfabetización publicitaria y menores. Revisión bibliográfica a partir de la Web of Science (WOS) y Scopus (2010-2022).
- Published in:
- Revista Latina de Comunicación Social, 2023, n. 81, p. 1, doi. 10.4185/rlcs.2023.1892
- By:
- Publication type:
- Article
46
2001 Hans B. Thorelli Best Paper Award.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 3, p. vi
- Publication type:
- Article
47
1998 Hans B. Thorelli Best Paper Award.
- Published in:
- Journal of International Marketing, 1999, v. 7, n. 3, p. 5, doi. 10.1177/1069031X9900700301
- Publication type:
- Article
48
ADVERTISING'S MONETARY CONTRIBUTION TO SHAREHOLDER VALUE.
- Published in:
- Marketing Management Journal, 2020, v. 30, n. 2, p. 104
- By:
- Publication type:
- Article
49
'Please dispose of properly': the context and continuance of fashion ephemera at the International Library of Fashion Research.
- Published in:
- Art Libraries Journal, 2025, v. 50, n. 1, p. 45, doi. 10.1017/alj.2025.10
- By:
- Publication type:
- Article
50
Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM).
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 1, p. 227, doi. 10.1002/mar.21591
- By:
- Publication type:
- Article