Works matching DE "PROFIT Impact of Market Strategy"


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    PIMS: A Reexamination.

    Published in:
    Academy of Management Review, 1978, v. 3, n. 3, p. 602, doi. 10.5465/AMR.1978.4305787
    By:
    • Anderson, Carl R.;
    • Paine, Frank T.
    Publication type:
    Article
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    Market-Led Quality Management.

    Published in:
    Journal of Marketing Management, 1993, v. 9, n. 3, p. 315, doi. 10.1080/0267257X.1993.9964241
    By:
    • Hooley, Graham J.
    Publication type:
    Article
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